Wow. To me, the big news here is that ~30% of devices now support AV1 hardware decoding. The article lists a bunch of examples of devices that have gained it in the past few years. I had no idea it was getting that popular -- fantastic news!
So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support, I wonder what will be the next one?
> To me, the big news here is that ~30% of devices now support AV1 hardware decoding
Where did it say that?
> AV1 powers approximately 30% of all Netflix viewing
Is admittedly a bit non-specific, it could be interpreted as 30% of users or 30% of hours-of-video-streamed, which are very different metrics. If 5% of your users are using AV1, but that 5% watches far above the average, you can have a minority userbase with an outsized representation in hours viewed.
I'm not saying that's the case, just giving an example of how it doesn't necessarily translate to 30% of devices using Netflix supporting AV1.
Also, the blog post identifies that there is an effective/efficient software decoder, which allows people without hardware acceleration to still view AV1 media in some cases (the case they defined was Android based phones). So that kinda complicates what "X% of devices support AV1 playback," as it doesn't necessarily mean they have hardware decoding.
AV1 was specifically designed to be friendly for a hardware decoder and that decision makes it friendly to software decoding. This happened because AOMedia got hardware manufacturers on the board pretty early on and took their feedback seriously.
VP8/9 took a long time to get decent hardware decoding and part of the reason for that was because the stream was more complex than the AV1 stream.
Hmmm disagree on your chain there. Plenty of easy hardware algorithms are hard for software. For example, in hardware (including FPGAs), bit movement/shuffling is borderline trivial if it's constant, while in software you have to shift and mask and or over and over. In hardware you literally just switch which wire is connected to what on the next stage. Same for weird bit widths. Hardware doesn't care (too much) if you're operating on 9 bit quantities or 33 or 65. Software isn't that granular and often you'll double your storage and waste a bunch.
I think they certainly go hand in hand in that algorithms relatively easier for software vs previously are easier for hardware vs previously and vice versa, but they are good at different things.
I'm not claiming that software will be more efficient. I'm claiming that things that make it easy to go fast in hardware make it easy to go fast in software.
Bit masking/shifting is certainly more expensive in software, but it's also about the cheapest software operation. In most cases it's a single cycle transform. In the best cases, it's something that can be done with some type of SIMD instruction. And in even better cases, it's a repeated operation which can be distributed across the array of GPU vector processors.
What kills both hardware and software performance is data dependency and conditional logic. That's the sort of thing that was limited in the AV1 stream.
It was a presentation on AV1 before it was released. I'll see if I can find it but I'm not holding my breath. It's mostly coming from my own recollection.
Ok, I don't think I'll find it. I think I'm mostly just regurgitating what I remember watching at one of the research symposiums. IDK which one it was unfortunately [1]
I've heard that same anecdote before, that hardware decoding was front of mind. Doesn't mean that you (we) are right, but at least if you're hallucinating it's not just you.
“30% of viewing” I think clearly means either time played or items played. I’ve never worked with a data team that would possibly write that and mean users.
If it was a stat about users they’d say “of users”, “of members”, “of active watchers”, or similar. If they wanted to be ambiguous they’d say “has reached 30% adoption” or something.
I am not in data science so I can not validate your comment, but 30% of viewing I would assume mean users or unique/discreet viewing sessions and not watched minutes. I would appreciate it if Netflix would clarify.
Agreed, but this is the internet, the ultimate domain of pedantry, and they didn't say it explicitly, so I'm not going to put words in their mouth just to have a circular discussion about why I'm claiming they said something they didn't technically say, which is why I asked "Where did it say that" at the very top.
Also, either way, my point was and still stands: it doesn't say 30% of devices have hardware encoding.
H266/VVC has a five year head-start over AV2, so probably that first unless hardware vendors decide to skip it entirely. The final AV2 spec is due this year, so any day now, but it'll take a while to make it's way into hardware.
H266 is getting fully skipped (except possibly by Apple). The licensing is even worse than H265, the gains are smaller, and Google+Netflix have basically guaranteed that they won't use it (in favor of AV1 and AV2 when ready).
Did anybody, including the rightsholders, come out ahead on H265? From the outside it looked like the mutually assured destruction situation with the infamous mobile patents, where they all end up paying lawyers to demand money from each other for mostly paper gains.
Why, the patent office did. There are many ideas that cannot be reinvented for the next few decades, and thanks to submarine patents it is simply not safe to innovate without your own small regiment of lawers.
VVC is pretty much a dead end at this point. Hardly anyone is using it; it's benefits over AV1 are extremely minimal and no one wants the royalty headache. Basically everyone learned their lesson with HEVC.
It is being used in China and India for Streaming. Brazil chose it with LCEVC for their TV 3.0. Broadcasting industry is also preparing for VVC. So it is not popular as in Web and Internet is usage, but it is certainly not dead.
Right, I know some studios have used it for high quality/resolution/framerate exports too, so it is definitely not dead. But still a dead end, from everything I've seen. No one seems to want to bother with it unless it is already within the entire pipeline. Every project I've seen that worked with it that went to consumers or editors ended up running into issues of some sort that they ended up using something else entirely and any VVC support basically abandoned or deprecated. It's a shame because VVC really is pretty awesome, but the only people using it seem to be those that adopted it earlier assuming broader support that never materialized.
If it has a five year start and we've seen almost zero hardware shipping that is a pretty bad sign.
IIRC AV1 decoding hardware started shipping within a year of the bitstream being finalized. (Encoding took quite a bit longer but that is pretty reasonable)
Yeah, that's... sparse uptake. A few smart TV SOCs have it, but aside from Intel it seems that none of the major computer or mobile vendors are bothering. AV2 next it is then!
When even H.265 is being dropped by the likes of Dell, adoption of H.266 will be even worse making it basically DOA for anything promising. It's plagued by the same problems H.265 is.
Dell and HP are significant in the "devices" world and they just dropped the support for HEVC hardware encoding/decoding [1] to save a few cents per device. You can still pay for the Microsoft add-in that does this. It's not just streaming, your Teams background blur was handled like that.
Eventually people and companies will associate HEVC with "that thing that costs extra to work", and software developers will start targeting AV1/2 so their software performance isn't depending on whether the laptop manufacturer or user paid for the HEVC license.
On the same line, Synology dropped it on their NAS too (for their video, media etc ... Even thumbnails, they ask the sender device to generate one locally and send it, the NAS won't do it anymore for HEVC)
Also you can just use Linux, Dell / HP have no control over the actual GPU for that, I think they just disabled it in Windows level. Linux has no gatekeepers for that and you can use your GPU as you want.
But this just indicates that HEVC etc. is a dead end anyway.
> So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support, I wonder what will be the next one?
Hopefully, we can just stay on AV1 for a long while. I don't feel any need to obsolete all the hardware that's now finally getting hardware decoding support for AV1.
They mentioned they delivered a software decoder on android first, then they also targeted web browsers (presumably through wasm). So out of these 30%, a good chunk of it is software not hardware.
That being said, it's a pretty compelling argument for phone and tv manufacturers to get their act together, as Apple has already done.
This is something that infuriates me to no end - companies forcing software decoding on my devices rather than shipping me a codec my device supports.
When I'm watching something on YouTube on my iPhone, they're usually shipping me something like VP9 video which requires a software decoder; on a sick day stuck in bed I can burn through ten percent of my battery in thirty minutes.
Meanwhile, if I'm streaming from Plex, all of my media is h264 or h265 and I can watch for hours on the same battery life.
I'm not too surprised. It's similar to the metric that "XX% of Internet is on IPv6" -- it's almost entirely driven by mobile devices, specifically phones. As soon as both mainstream Android and iPhones support it, the adoption of AV1 should be very 'easy'.
(And yes, even for something like Netflix lots of people consume it with phones.)
Not trolling, but I'd bet something that's augmented with generative AI. Not to the level of describing scenes with words, but context-aware interpolation.
I don't want my video decoder inventing details which aren't there. I much rather want obvious compression artifacts than a codec where the "compression artifacts" look like perfectly realistic, high-quality hallucinated details.
In case of many textures (grass, sand, hair, skin etc) it makes little difference whether the high frequency details are reproduced exactly or hallucinated. E.g. it doesn't matter whether the 1262nd blade of grass from the left side is bending to the left or to the right.
And in the case of many others, it makes a very significant difference. And a codec doesn't have enough information to know.
Imagine a criminal investigation. A witness happened to take a video as the perpetrator did the crime. In the video, you can clearly see a recognizable detail on the perpetrator's body in high quality; a birthmark perhaps. This rules out the main suspect -- but can we trust that the birthmark actually exists and isn't hallucinated? Would a non-AI codec have just showed a clearly compression-artifact-looking blob of pixels which can't be determined one way or the other? Or would a non-AI codec have contained actual image data of the birth mark in sufficient detail?
Using AI to introduce realistic-looking details where there was none before (which is what your proposed AI codec inherently does) should never happen automatically.
> And in the case of many others, it makes a very significant difference.
This is very true, but we're talking about an entertainment provider's choice of codec for streaming to millions of subscribers.
A security recording device's choice of codec ought to be very different, perhaps even regulated to exclude codecs which could "hallucinate" high-definition detail not present in the raw camera data, and the limitations of the recording media need to be understood by law enforcement. We've had similar problems since the introduction of tape recorders, VHS and so on, they always need to be worked out. Even the phantom of Helibronn (https://en.wikipedia.org/wiki/Phantom_of_Heilbronn) turned out to be DNA contamination of swabs by someone who worked for the swab manufacturer.
I don't understand why it needs to be a part of the codec. Can't Netflix use relatively low bitrate/resolution AV1 and then use AI to upscale or add back detail in the player? Why is this something we want to do in the codec and therefore set in stone with standard bodies and hardware implementations?
We're currently indulging a hypothetical, the idea of AI being used to either improve the quality of streamed video, or provide the same quality with a lower bitrate, so the focus is what would both ends of the codec could agree on.
The coding side of "codec" needs to know what the decoding side would add back in (the hypothetical AI upscaling), so it knows where it can skimp and get a good "AI" result anyway, versus where it has to be generous in allocating bits because the "AI" hallucinates too badly to meet the quality requirements. You'd also want it specified, so that any encoding displays the same on any decoder, and you'd want it in hardware as most devices that display video rely on dedicated decoders to play it at full frame rate and/or not drain their battery. It it's not in hardware, it's not going to be adopted. It is possible to have different encodings, so a "baseline" encoding could leave out the AI upscaler, at the cost of needing a higher bitrate to maintain quality, or switching to a lower quality if bitrate isn't there.
Separating out codec from upscaler, and having a deliberately low-resolution / low-bitrate stream be naively "AI upscaled" would, IMHO, look like shit. It's already a trend in computer games to render at lower resolution and have dedicated graphics card hardware "AI upscale" (DLSS, FSR, XeSS, PSSR), because 4k resolutions are just too much work to render modern graphics consistently at 60fps. But the result, IMHO, noticibly and distractingly glitches and errors all the time.
> a codec doesn't have enough information to know.
The material belief is that modern trained neural network methods that improve on ten generations of variations of the discrete cosine transform and wavelets, can bring a codec from "1% of knowing" to "5% of knowing". This is broadly useful. The level of abstraction does not need to be "The AI told the decoder to put a finger here", it may be "The AI told the decoder how to terminate the wrinkle on a finger here". An AI detail overlay. As we go from 1080p to 4K to 8K and beyond we care less and less about individual small-scale details being 100% correct, and there are representative elements that existing techniques are just really bad at squeezing into higher compression ratios.
I don't claim that it's ideal, and the initial results left a lot to be desired in gaming (where latency and prediction is a Hard Problem), but AI upscaling is already routinely used for scene rips of older videos (from the VHS Age or the DVD Age), and it's clearly going to happen inside of a codec sooner or later.
The entire job of a codec is subjectively authentic, but lossy compression. AI is our best and in some ways easiest method of lossy compression. All lossy compression produces artifacts; JPEG macroblocks are effectively a hallucination, albeit one that is immediately identifiable because it fails to simulate anything else we're familiar with.
AI compression doesn't have to be the level of compression that exists in image generation prompts, though. A SORA prompt might be 500 bits (~1 bit per character natural English), while a decompressed 4K frame that you're trying to bring to 16K level of simulated detail starts out at 199 million bits. It can be a much finer level of compression.
Yeah, I had that case in mind actually. It's a perfect illustration of why compression artifacts should be obvious and not just realistic-looking hallucinations.
Maybe there could be a "hallucination rate" parameter in the encoder: More hallucination would enable higher subjective image quality without increased accuracy. It could be used for Netflix streaming, where birthmarks and other forensic details don't matter because it's all just entertainment. Of course the hallucination parameter needs to be hard coded somehow in the output in order to determine its reliability.
We already have some of the stepping stones for this. But honestly much better for upscaling poor quality streams vs just gives things a weird feeling when it is a better quality stream.
Neural codecs are indeed the future of audio and video compression. A lot of people / organizations are working on them and they are close to being practical. E.g. https://arxiv.org/abs/2502.20762
>So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support
That'd be h264 (associated patents expired in most of the world), vp9 and av1.
h265 aka HEVC is less common due to dodgy, abusive licensing. Some vendors even disable it with drivers despite hardware support because it is nothing but legal trouble.
I'm running an LG initially released in 2013 and the only thing I'm not happy with is that about a year ago Netflix ended their app for that hardware generation (likely for phasing out whatever codec it used). Now I'm running that unit behind an Amazon fire stick and the user experience is so much worse.
(that LG was a "smart" TV from before they started enshittifying, such a delight - had to use and set up a recent LG once on a family visit and it was even worse than the fire stick, omg, so much worse!)
Fire Stick is the most enshittified device (which is why it was so cheap). AppleTV is fantastic if you're willing to spend $100. You don't need the latest gen; previous gen are just as good.
Two years ago I bought a Snapdragon 8+ Gen 1 phone (TSMC 4nm, with 12 GB LPDDR RAM, 256 GB NAND flash, and a 200 megapixel camera). It still feels pretty modern but it has no AV1 support.
because device makers will not care for the DRM, but will care for the hardware decoder they need to decide to put into their devices to decode netflix videos. By ensuring this video codec is open, it benefits everybody else now, as this same device will now be able to hardware decode _more_ videos from different video providers, as well as make more video providers choose AV1.
I think the point is that if you are not Netflix, you can use AV1 as most of your clients devices support hardware acceleration thanks to the big guys using AV1 themselves.
I struggle to follow your point. They still need to do that for any codec, and I would think that the DRM decryption would be using algorithms that might also be hardware accelerated.
>Without DRM Netflix's business would not exist. Nobody would license them any content if it was going to be streamed without a DRM.
I don't agree. If people refused to watch DRM-protected content, they would get rid of it.
For example, Pluto TV is a free streaming service that has much content without DRM. GOG lets you buy DRM-free games. Even Netflix itself lets you stream DRM-free content, albeit in low resolution.
From previous experience some platforms are considered a "leakage source" for content and major rights owners won't put their content there because it's too easy to steal from. The security measures that are put on streaming platforms aren't totally ineffective, they're restrictive but it's considered worth the trouble because platforms can actually measure the effect of restrictions.
The low resolution option is something many rightsholders accept, but from a product proposition perspective it's difficult to explain to many customers. They're just grumpy that they paid for content and can only watch it in SD, that reduces your customer satisfaction. Better to do nothing than a poor job sometimes.
I've spent >20 years doing content security in various forms at various companies. Until recently I was directing the technology at a major streaming platform.
I can confirm that while there are serious issues with Widevine (and to a lesser extent PlayReady), the protection measures aren't totally ineffective. My work in improving security had measurable results saving significant amounts of money and reducing content leakage. One memorable time my colleague and I had a call with a big rights owner who tracks the piracy of their assets and they said "Can you tell us what you've been doing recently? Because the amount of piracy from your platform has dropped significantly."
Anti-piracy and content security is also a differentiator between platforms when bidding for content deals. Rights owners will absolutely give the best deals to the provider who provides more assurance and avoid platforms which are leaky buckets.
I know that doesn't fit the narrative, but until recently this was literally my job.
I don't think anybody could suggest going back to Blueray at this point, if selling online without DRM would be the only choice, they would have to comply.
I'm not convinced by that. If DRM didn't exist then do you really think studios would be like "nah we'll just miss out on all that money".
They just want DRM because it makes them even more money. Or at least they think it does. I have yet to find a single TV show or film that isn't available on Bittorrent so I don't think the DRM is actually preventing piracy in the slightest. I guess they want it in order to prevent legal tools from easily working with videos, e.g. for backup, retransmission etc.
> AV1 streaming sessions achieve VMAF scores¹ that are 4.3 points higher than AVC and 0.9 points higher than HEVC sessions. At the same time, AV1 sessions use one-third less bandwidth than both AVC and HEVC, resulting in 45% fewer buffering interruptions.
Just thought I'd extract the part I found interesting as a performance engineer.
This VMAF comparison is to be taken with a grain of salt. Netflix' primary goal was to reduce the bitrate consumption, as can be seen, while roughly keeping the same nominal quality of the stream. This means that, ignoring all other factors and limitations of H.264 with higher resolutions, VMAF scores for all their streaming sessions should roughly be the same, or in a comparable range, because that's what they're optimizing for. (See the Dynamic Optimizer Framework they have publicly posted a few years ago.)
I had forgotten about the film-grain extraction, which is a clever approach to a huge problem for compression.
But... did I miss it, or was there no mention of any tool to specify grain parameters up front? If you're shooting "clean" digital footage and you decide in post that you want to add grain, how do you convey the grain parameters to the encoder?
It would degrade your work and defeat some of the purpose of this clever scheme if you had to add fake grain to your original footage, feed the grainy footage to the encoder to have it analyzed for its characteristics and stripped out (inevitably degrading real image details at least a bit), and then have the grain re-added on delivery.
So you need a way to specify grain characteristics to the encoder directly, so clean footage can be delivered without degradation and grain applied to it upon rendering at the client.
You just add it to your original footage, and accept whatever quality degradation that grain inherently provides.
Any movie or TV show is ultimately going to be streamed in lots of different formats. And when grain is added, it's often on a per-shot basis, not uniformly. E.g. flashback scenes will have more grain. Or darker scenes will have more grain added to emulate film.
Trying to tie it to the particular codec would be a crazy headache. For a solo project it could be doable but I can't ever imagine a streamer building a source material pipeline that would handle that.
Mmmm, no, because if the delivery conduit uses AV1, you can optimize for it and realize better quality by avoiding the whole degrading round of grain analysis and stripping.
"I can't ever imagine a streamer building a source material pipeline that would handle that."
That's exactly what the article describes, though. It's already built, and Netflix is championing this delivery mechanism. Netflix is also famous for dictating technical requirements for source material. Why would they not want the director to be able to provide a delivery-ready master that skips the whole grain-analysis/grain-removal step and provides the best possible image quality?
Presumably the grain extraction/re-adding mechanism described here handles variable grain throughout the program. I don't know why you'd assume that it doesn't. If it didn't, you'd wind up with a single grain level for the entire movie; an entirely unacceptable result for the very reason you mention.
This scheme loses a major opportunity for new productions unless the director can provide a clean master and an accompanying "grain track." Call it a GDL: grain decision list.
This would also be future-proof; if a new codec is devised that also supports this grain layer, the parameters could be translated from the previous master into the new codec. I wish Netflix could go back and remove the hideous soft-focus filtration from The West Wing, but nope; that's baked into the footage forever.
I believe you are speculating on digital mastering and not codec conversion.
From the creator's PoV their intention and quality is defined in post-production and mastering, color grading and other stuff I am not expert on. But I know a bit more from music mastering and you might be thinking of a workflow similar to Apple, which allows creators to master for their codec with "Mastered for iTuenes" flow, where the creators opt-in to an extra step to increase quality of the encoding and can hear in their studio the final quality after Apple encodes and DRMs the content on their servers.
In video I would assume that is much more complicated, since there are many quality the video is encoded to allow for slower connections and buffering without interruptions. So I assume the best strategy is the one you mentioned yourself, where AV1 obviously detects on a per scene or keyframe interval the grain level/type/characteristics and encode as to be accurate to the source material at this scene.
In other words: The artist/director preference for grain is already per scene and expressed in the high bitrate/low-compression format they provide to Netflix and competitors. I find it unlikely that any encoder flags would specifically benefit the encoding workflow in the way you suggested it might.
"I believe you are speculating on digital mastering and not codec conversion."
That's good, since that's what I said.
"The artist/director preference for grain is already per scene and expressed in the high bitrate/low-compression format they provide to Netflix and competitors. I find it unlikely that any encoder flags would specifically benefit the encoding workflow in the way you suggested it might."
I'm not sure you absorbed the process described in the article. Netflix is analyzing the "preference for grain" as expressed by the grain detected in the footage, and then they're preparing a "grain track," as a stream of metadata that controls a grain "generator" upon delivery to the viewer. So I don't know why you think this pipeline wouldn't benefit from having the creator provide perfectly accurate grain metadata to the delivery network along with already-clean footage up front; this would eliminate the steps of analyzing the footage and (potentially lossily) removing fake grain... only to re-add an approximation of it later.
All I'm proposing is a mastering tool that lets the DIRECTOR (not an automated process) do the "grain analysis" deliberately and provide the result to the distributor.
> if the delivery conduit uses AV1, you can optimize for it
You could, in theory, as I confirmed.
> It's already built, and Netflix is championing this delivery mechanism.
No it's not. AV1 encoding is already built. Not a pipeline where source files come without noise but with noise metadata.
> and provides the best possible image quality?
The difference in quality is not particularly meaningful. Advanced noise-reduction algorithms already average out pixel values across many frames to recover a noise-free version that is quite accurate (including accounting for motion), and when the motion/change is so overwhelming that this doesn't work, it's too fast for the eye to be perceiving that level of detail anyways.
> This scheme loses a major opportunity for new productions unless the director can provide a clean master and an accompanying "grain track."
Right, that's what you're proposing. But it doesn't exist. And it's probably never going to exist, for good reason.
Production houses generally provide digital masters in IMF format (which is basically JPEG2000), or sometimes ProRes. At a technical level, a grain track could be invented. But it basically flies in the face of the idea that the pixel data itself is the final "master". In the same way, color grading and vector graphics aren't provided as metadata either, even though they could be in theory.
Once you get away from the idea that the source pixels are the ultimate source of truth and put additional postprocessing into metadata, it opens up a whole can of worms where different streamers interpret the metadata differently, like some streamers might choose to never add noise and so the shows look different and no longer reflect the creator's intent.
So it's almost less of a technical question and more of a philosophical question about what represents the finished product. And the industry has long decided that the finished product is the pixels themselves, not layers and effects that still need to be composited.
> I wish Netflix could go back and remove the hideous soft-focus filtration from The West Wing, but nope; that's baked into the footage forever.
In case you're not aware, it's not a postproduction filter -- the soft focus was done with diffusion filters on the cameras themselves, as well as choice of film stock. And that was the creative intent at the time. Trying to "remove" it would be like trying to pretend it wasn't the late-90's network drama that it was.
Nothing in there indicates "misunderstanding." You're simply declaring, without evidence, that the difference in quality "is not particularly meaningful." Whether it's meaningful or not to you is irrelevant; the point is that it's unnecessary.
You are ignoring the fact that the scheme described in the article does not retain the pixel data any more than what I'm proposing does; in fact, it probably retains less, even if only slightly. The analysis phase examines grain, comes up with a set of parameters to simulate it, and then removes it. When it's re-added, it's only a generated simulation. The integrity of the "pixel data" you're citing is lost. So you might as well just allow content creators to skip the pointless adding/analyzing/removing of grain and provide the "grain" directly.
Furthermore, you note that the creator may provide the footage as a JPEG2000 (DCP) or ProRes master; both of those use lossy compression that will waste quality on fake grain that's going to be stripped anyway.
Would they deliver this same "clean" master along with grain metadata to services not using AV1 or similar? Nope. In that case they'd bake the grain in and be on their way.
The article describes a stream of grain metadata to accompany each frame or shot, to be used to generate grain on the fly. It was acquired through analysis of the footage. It is totally reasonable to suggest that this analysis step can be eliminated and the metadata provided by the creator expressly.
And yes I'm well aware that West Wing was shot with optical filters; that's the point of my comment. The dated look is baked in. If the creators or owner wanted to rein in or eliminate it to make the show more relatable to modern audiences, they couldn't. Whether they should is a matter of opinion. But if you look at the restoration and updating of the Star Trek original series, you see that it's possible to reduce the visual cheesiness and yet not go so far as to ruin the flavor of the show.
I'm not disagreeing with you as to what could be technically built.
I don't need to provide evidence that the resulting difference in quality is negligible because you can play with ffmpeg to verify it yourself if it want. I'm just telling you from experience.
I understand your logic that it could be built, and how it would skip steps and by definition have no loss of quality in that part. But process- and philosophy-wise it just doesn't fit, that's all I'm explaining.
And the fact that JPEG2000/ProRes are lossy is irrelevant. They're encoded at such high quality settings for masters that they become virtually lossless for practical purposes. That's why the source noise is so high-fidelity in the first place.
Actual film grain (i.e., photochemical) is arguably a valid source of information. You can frame it as noise, but does provide additional information content that our visual system can work with.
Removing real film grain from content and then recreating it parametrically on the other side is not the same thing as directly encoding it. You are killing a lot of information. It is really hard to quantify exactly how we perceive this sort of information so it's easy to evade the consequences of screwing with it. Selling the Netflix board on an extra X megabits/s per streamer to keep genuine film grain that only 1% of the customers will notice is a non-starter.
Exactly. In the case of stuff shot on film, there's little to be done except increase bitrate if you want maximal fidelity.
In the case of fake grain that's added to modern footage, I'm calling out the absurdity of adding it, analyzing it, removing it, and putting yet another approximation of it back in.
There's an HDR war brewing on TikTok and other social apps. A fraction of posts that use HDR are just massively brighter than the rest; the whole video shines like a flashlight. The apps are eventually going to have to detect HDR abuse.
I know how bad the support for HDR is on computers (particularly Windows and cheap monitors), so I avoid consuming HDR content on them.
But I just purchased a new iPhone 17 Pro, and I was very surprised at how these HDR videos on social media still look like shit on apps like Instagram.
And even worse, the HDR video I shoot with my iPhone looks like shit even when playing it back on the same phone! After a few trials I had to just turn it off in the Camera app.
I wonder if it fundamentally only really makes sense for film, video games, etc. where a person will actually tune the range per scene. Plus, only when played on half decent monitors that don’t just squash BT.2020 so they can say HDR on the brochure.
The HDR implementation in Windows 11 is fine. And it's not even that bad in 11 in terms of titles and content officially supporting HDR. Most of the ideas that it's "bad" comes from the "cheap monitor" part, not windows.
I have zero issues and only an exceptional image on W11 with a PG32UQX.
Also if you get flashbanged by SDR content on Windows 11 there is a slider in HDR settings that lets you turn down the brightness of SDR content. I didn't know about this at first and had HDR disable because of this for a long time.
The only time I shoot HDR on anything is because I plan on crushing the shadows/raising highlights after the fact. S curves all the way. Get all the dynamic range you can and then dial in the look. Otherwise it just looks like a flat washed out mess most of the time
What if they did HDR for audio? So an audio file can tell your speakers to output at 300% of the normal max volume, even more than what compression can do.
Isn't that just by having generally low volume levels? I'm being pedantic, but audio already supports a kind of HDR like that. That said, I wonder if the "volume normalisation" tech that definitely Spotify, presumably other media apps / players / etc have, can be abused to think a song is really quiet.
You would think, but not in a way that matters. Everyone still compresses their mixes. People try to get around normalization algorithms by clever hacks. The dynamics still suffer, and bad mixes still clip. So no, I don’t think streaming services fixed the loudness wars.
What's the history on the end to the loudness war? Do streaming services renormalize super compressed music to be quieter than the peaks of higher dynamic range music?
Yes. Basically the streaming services started using a decent model of perceived loudness, and normalise tracks to roughly the same perceived level. I seem to remember that Apple (the computer company, not the music company) was involved as well, but I need to re-read the history here. Their music service and mp3 players were popular back in the day.
So all music producers got out of compressing their music was clipping, and not extra loudness when played back.
It hasn't really changed much in the mastering process, they still are doing the same old compression. Maybe not the to the same extremes, but dynamic range is still usually terrible. They do it a a higher LUFS target than the streaming platforms normalize to because each streaming platform has a different limit and could change it at any time, so better to be on the safe side. Also the fact that majority of music listening doesn't happen on good speakers/environment.
> Also the fact that majority of music listening doesn't happen on good speakers/environment.
Exacly this. I usually do not want high dynamic audio because that means it's either to quiet sometimes or loud enough to annoy neighbors at other times, or both.
I hope they end up removing HDR from videos with HDR text.
Recording video in sunlight etc is OK, it can be sort of "normalized brightness" or something. But HDR text on top is terrible always.
This is one of the reasons I don't like HDR support "by default".
HDR is meant to be so much more intense, it should really be limited to things like immersive full-screen long-form-ish content. It's for movies, TV shows, etc.
It's not what I want for non-immersive videos you scroll through, ads, etc. I'd be happy if it were disabled by the OS whenever not in full screen mode. Unless you're building a video editor or something.
Sounds like they need something akin to audio volume normalization but for video. You can go bright, but only in moderation, otherwise your whole video gets dimmed down until the average is reasonable.
Every phone has it, it’s called “power save mode” on most devices and provides additional advantages like preventing apps from doing too much stuff in the background. =)
That's true on the web, as well; HDR images on web pages have this problem.
It's not obvious whether there's any automated way to reliably detect the difference between "use of HDR" and "abuse of HDR". But you could probably catch the most egregious cases, like "every single pixel in the video has brightness above 80%".
Funnily enough HDR already has to detect this problem, because most HDR monitors literally do not have the power circuitry or cooling to deliver a complete white screen at maximum brightness.
My idea is: for each frame, grayscale the image, then count what percentage of the screen is above the standard white level. If more than 20% of the image is >SDR white level, then tone-map the whole video to the SDR white point.
HDR has a slight purpose, but the way it was rolled out was so disrespectful that I just want it permanently gone everywhere. Even the rare times it's used in a non-abusive way, it can hurt your eyes or make things display weirdly.
> Wouldn't that just hurt the person posting it since I'd skip over a bright video?
Sure, in the same way that advertising should never work since people would just skip over a banner ad. In an ideal world, everyone would uniformly go "nope"; in our world, it's very much analogous to the https://en.wikipedia.org/wiki/Loudness_war .
sounds like every fad that came before it where it was over used by all of the people copying with no understanding of what it is or why. remember all of the HDR still images that pushed everything to look post-apocalyptic? remember all of the people pushing washed out videos because they didn't know how to grade the images recorded in log and it became a "thing"?
eventually, it'll wear itself out just like every other over use of the new
I would love to know who the hell thought adding "brighter than white" range to HDR was a good idea. Or, even worse, who the hell at Apple thought implementing that should happen by way of locking UI to the standard range. Even if you have a properly mastered HDR video (or image), and you've got your brightness set to where it doesn't hurt to look at, it still makes all the UI surrounding that image look grey. If I'm only supposed to watch HDR in fullscreen, where there's no surrounding UI, then maybe you should tone-map to SDR until I fullscreen the damn video?
Yup, totally agreed. I said the same thing in another comment -- HDR should be reserved only for full-screen stuff where you want to be immersed in it, like movies and TV shows.
Unless you're using a video editor or something, everything should just be SDR when it's within a user interface.
HDR videos on social media look terrible because the UI isn’t in HDR while the video isn’t. So you have this insanely bright video that more or less ignores your brightness settings, and then dim icons on top of it that almost look incomplete or fuzzy cause of their surroundings. It looks bizarre and terrible.
Imo the real solution is for luminance to scale appropriately even in HDR range, kinda like how gain map HDR images can. Scaled both with regards to the display's capabilities and the user/apps intents.
It's good if you have black text on white background, since your app can have good contrast without searing your eyes. People started switching to dark themes to avoid having their eyeballs seared monitors with the brightness high.
For things filmed with HDR in mind it's a benefit. Bummer things always get taken to the extreme.
I only use light themes for the most part, and HDR videos look insane and out of place. If you scroll past an HDR video on Instagram you have a, eyeball-searing section of your screen because your eyes aren't adjusted to looking at that brightness, and then once you scroll it off the screen and you have no HDR content, everything looks dim and muted because you just got flashbanged.
Not sure how it works on Android, but it's such amateur UX on Apple's part.
99.9% of people expect HDR content to get capped / tone-mapped to their display's brightness setting.
That way, HDR content is just magically better. I think this is already how HDR works on non-HDR displays?
For the 0.01% of people who want something different, it should be a toggle.
Unfortunately I think this is either (A) amateur enshittification like with their keyboards 10 years ago, or (B) Apple specifically likes how it works since it forces you to see their "XDR tech" even though it's a horrible experience day to day.
99% of people have no clue what “HDR” and “tone-mapping” mean, but yes are probably weirded out by some videos being randomly way brighter than everything else
Netflix has been the worst performing and lowest quality video stream of any of the streaming services. Fuzzy video, lots of visual noise and artifacts. Just plan bad and this is on the 4k plan on 1GB fiber on a 4k Apple TV. I can literally tell when someone is watching Netflix without knowing because it looks like shit.
It's not AV1's fault though, I'm pretty sure it's that they cheap out on the bitrate. Apple is among the highest bitrates (other than Sony's weird hardware locked streaming service).
I actually blamed AV1 for the macro-blocking and generally awful experience of watching horror films on Netflix for a long time. Then I realized other sources using AV1 were better.
If you press ctl-alt-shift-d while the video is playing you'll note that most of the time that the bitrate is appallingly low, and also that Netflix plays their own original content using higher bitrate HEVC rather than AV1.
That's because they actually want it to look good. For partner content they often default back to lower bitrate AV1, because they just don't care.
This is actually their DRM speaking. If you watch it on a Linux device or basically anything that isn’t a smart TV on the latest OS, they limit you to a 720p low bitrate stream, even if you pay for 4k. (See Louis Rossman’s video on the topic)
Have same experience as OP on newest ATV 4k.
Good it's not only me who wonders how is it possible that they describe such great approaches to encoding, but final result is just so bad.
Good that the OCAs really work and are very inspiring in content delivery domain.
I also find Netflix video quality shockingly bad and oddly inconsistent. I think they just don’t prioritize video quality in the same way as say apple or Disney does.
I cancelled Netflix for this exact reason. 4K Netflix looks worse than 720 YouTube, yet I pay(paid) for Netflix 4K, and at roughly 2x what I paid for Netflix when it launched. It's genuinely a disgrace how they can even claim with a straight face that you're actually watching 4K. The last price rise was the tipping point and I tapped out after 11 years.
I was able to improve things somewhat by going to https://www.netflix.com/settings/playback/<myprofileid> and changing "Data usage per screen" from Auto to High
Probably some function of your location to data centers. I find hbo max to be aysmal these days. But I've learned to just stop caring about this stuff since no one else in my life does
I'm surprised AV1 usage is only at 30%. Is AV1 so demanding that Netflix clients without AV1 hardware acceleration capabilities would be overwhelmed by it?
Thanks to libdav1d's [1] lovingly hand crafted SIMD ASM instructions it's actually possible to reasonably playback AV1 without hardware acceleration, but basically yes: From Snapdragon 8 onwards, Google Tensor G3 onwards, NVIDIA RTX 3000 series onwards. All relatively new .
There are a lot of 10 year old TVs/fire sticks still in use that have a CPU that maxes out running the UI and rely exclusively on hardware decoding for all codecs (e.g. they couldn't hardware decode h264 either). Image a super budget phone from ~2012 and you'll have some idea the hardware capability we're dealing with.
Compression gains will mostly be for the benefit of the streaming platform’s bills/infra unless you’re trying to stream 4K 60fps on hotel wifi (or if you can’t decode last-gen codecs on hardware either ). Apparently streaming platforms still favor user experience enough to not heat their rooms for no observable improvement. Also a TV CPU can barely decode a PNG still in software - video decoding of any kind is simply impossible.
If you are on a mobile device, decoding without hardware assistance might not overwhelm the processors directly, but it might drain your battery unnecessarily fast?
I'd love to watch Netflix AV1 streams but they just straight up don't serve it to my smart TV or my Windows computers despite hardware acceleration support.
The only way I can get them to serve me an AV1 stream is if I block "protected content IDs" through browser site settings. Otherwise they're giving me an H.264 stream... It's really silly, to say the least
AV1 is not new anymore and I think most of the modern devices are supporting them natively. Some devices like Apple even have a dedicated AV1 HW-accelerator. Netflix has pushing AV1 for a while now so I thought that the adoption rate should be like 50%, but it seems like AV1 requires better hardware and newer software which a lot of people don't have.
Dont forget that people also view Netflix on TV’s, and a large number of physical TV’s were made before AV1 was specced. So 30% overall may also mean 70% on modern devices.
Uh what. (Embedded) hardware lasts a long time (and it should!). TV's around the globe are not all built after 2018. H264 is still the gold standard if you want to be sure a random device has hardware acceleration.
I make use of this by taking a USB hard drive with me on trips. Random TV's rarely have issue with my H264 catalogue. It'll be a while before I look at AV1 for this. Sure, I wish I could benefit faster, but I don't want people to throw out perfectly good hardware either!
There are other possible explanations, e.g. AVC and HEVC are set to the same bitrate, so AVC streams lose quality, while AV1 targets HEVC's quality. Or they compare AV1 traffic to the sum of all mixed H.26x traffic. Or the rates vary in more complex ways and that's an (over)simplified summary for the purpose of the post.
Netflix developed VMAF, so they're definitely aware of the complexity of matching quality across codecs and bitrates.
I have no doubt they know what they are doing. But it's a srange metric no matter how you slice it. Why compare AV1's bandwith to the average of h.264 and h.265, and without any more details about resolution or compression ratio? Reading between the lines, it sounds like they use AV1 for low bandwidth and h.265 for high bandwidth and h.264 as a fallback. If that is the case, why bring up this strange average bandwidth comparison?
Yeah it's a weird comparison to be making. It all depends on how they selected the quality (VMAF) target during encoding. You couple easily end up with other results had they, say, decided to keep the bandwidth but improve quality using AV1.
I'm a hobbiest video encoder (mostly I like to experiment in backing up my DVD collection), and I recently switched to using AV1 over HEVC.
I've found the ratio of a fixed quality vs CPU load to be better, and I've found it is reasonably good at retaining detail over smoothing things out when compared to HEVC. And the ability to add generated "pseudo grain" works pretty well to give the perception of detail. The performance of GPU encoders (while still not good enough fory maybe stringent standards) is better.
I wish everyone knew the difference between patents and copyright.
You can download an open source HEVC codec, and use it for all they care according to their copyright. But! You also owe MPEG-LA 0.2 USD if you want to use it, not to mention an undisclosed sum to actors like HEVC Advance and all the other patent owners I don't remember, because they have their own terms, and it's not their problem that you compiled an open source implementation.
VP9 is more on the level of H265 really. VVC/H266 is closer to AV1. It's not an exact comparison but it is close. The licensing is just awful for VVC similar to HEVC and now that AV1 has proved itself everyone is pivoting away from VVC/h266 especially on the consumer side. Pretty much all VVC adoption is entirely internal (studios, set top boxes, etc) and it is not used by any major consumer streaming service afaik.
I'm well aware of dark shikari. While there are obvious differences technologically and subjectively, on a generational level vp9 and HEVC are both positioned as h264 successors. We all know h264 is brilliant and flexible and very capable. Many companies were looking for an alternative with better licensing; on2's vp8 was Google's first push, but it still lagged behind h264, even though it used many of the same concepts and limitations. Vp9 and HEVC were certainly the next generation and competed with each other directly, really. Among the larger consumer video services, many keep h264 for compatibility, and reserve higher quality or resolutions or frame rates for the newer codecs. tiktok eventually settled on HEVC as its preferred codec, while Instagram used HEVC for a short while before migrating entirely to vp9.
Other developers ran into a ton of issues with licensing HEVC for their own software which is still a complete pain.
Anyway, people are now looking at what's next. VVC came out quite a while ago, and AV1 more recently, but when people are looking for the current sota codec with at least some good support, they end up choosing between the two, realistically. And yeah, VVC has advantages over AV1 and they are very different technically. But the market has pretty loudly spoken that VVC is a hassle no one wants to mess with, and AV1 is quickly becoming the ubiquitous codec with the closest rival VVC offering little to offset the licensing troubles (and lack of hardware support at this point as well)
Anyway, just saying. VVC is a huge pain. HEVC still is a huge pain, and though I prefer it to vp9 and it has much better quality and capabilities, the licensing issue makes it troublesome in so many ways. But the choice almost always comes down to vp9 or HEVC, then AV1 or VVC. Though at this point it might as well be, in order, h264, vp9, HEVC, AV1, and no one really cares about VVC.
I doubt that. Netflix has an app on TVs as old as 8-10 years now. SoCs in such TVs aren't enough to decode AV1. They're stuck with H.264 for a long time.
On a related note, why are release groups not putting out AV1 WEB-DLs? Most 4K stuff is h265 now but if AV1 is supplied without re-encoding surely that would be better?
I looked into this before, and the short answer is that release groups would be allowed to release in AV1, but the market seems to prefer H264 and H265 because of compatibility and release speed. Encoding AV1 to an archival quality takes too long, reduces playback compatibility, and doesn't save that much space.
There also are no scene rules for AV1, only for H265 [1]
AV1 is the king of ultra-low bitrates, but as you go higher — and not even that much higher — HEVC becomes just as good, if not more. Publicly-available AV1 encoders (still) have a tendency to over-flatten anything that is low-contrast enough, while x265 is much better at preserving visual energy.
This problem is only just now starting to get solved in SVT-AV1 with the addition of community-created psychovisual optimizations... features that x264 had over 15 years ago!
> Encoding AV1 to an archival quality takes too long
With the SVT-AV1 encoder you can achieve better quality in less time versus the x265 encoder. You just have to use the right presets. See the encoding results section:
Yeah, is there any good(and simple)guide for SVT-AV1 settings? I tried to convert many of my stuff to it but you really need to put a lot of time to figure out the correct settings for your media, and it becomes more difficult if your media is in mixed formats, encodings etc.
Player compatibility. Netflix can use AV1 and send it to the devices that support it while sending H265 to those that don't. A release group puts out AV1 and a good chunk of users start avoiding their releases because they can't figure out why it doesn't play (or plays poorly).
h.264 has near-universal device support and almost no playback issues at the expensive of slightly larger file sizes. h.265 and av1 give you 10-bit 4K but playback on even modest laptops can become choppy or produce render artifacts. I tried all three, desperately wanting av1 to win but Jellyfin on a small streaming server just couldn't keep up.
I'm not in the scene anymore, but for my own personal encoding, at higher quality settings, AV1 (rav1e or SVT; AOM was crazy slow) doesn't significantly beat out x265 for most sources.
FGS makes a huge difference at moderately high bitrates for movies that are very grainy, but many people seem to really not want it for HQ sources (see sibling comments). With FGS off, it's hard to find any sources that benefit at bitrates that you will torrent rather than stream.
Everyone is affected by that mess, did you miss the recent news about Dell and HP dropping HEVC support in hardware they have already shipped? Encoders might not care about legal purity of the encoding process, but they do have to care about how it's going to be decoded. I like using proper software to view my videos, but it's a rarity afaik.
HW support for av1 is still behind h265. There's a lot of 5-10 year old hw that can play h265 but not av1. Second, there is also a split bw Dovi and HDR(+). Is av1 + Dovi a thing? Blu rays are obviously h265. Overall, h265 is the common denominator for all UHD content.
Encoding my 40TB library to AV1 with software encoding without losing quality would take more then a year of not multiple years, consume lots of power while doing this, to save a little bit of storage. Granted, after a year of non stop encoding I would save a few TB of space. But it think it is cheaper to buy a new 20TB hard drive than the electricity used for the encoding.
I avoid av1 downloads when possible because I don’t want to have to figure out how to disable film grain synthesis and then deal with whatever damage that causes to apparent quality on a video that was encoded with it in mind. Like I just don’t want any encoding that supports that, if I can stay away from it.
In MPV it's just "F1 vf toggle format:film-grain=no" in the input config. And I prefer AV1 because of this, almost everything looks better without that noise.
You can also include "vf=format:film-grain=no" in the config itself to start with no film grain by default.
What's wrong with film grain synthesis? Most film grain in modern films is "fake" anyway (The modern VFX pipeline first removes grain, then adds effects, and lastly re-adds fake grain), so instead of forcing the codec to try to compress lots of noise (and end up blurring lots of it away), we can just have the codec encode the noisless version and put the noise on after.
I watch a lot of stuff from the first 110ish years of cinema. For the most recent 25, and especially 15… yeah I dunno, maybe, but easier to just avoid it.
I do sometimes end up with av1 for streaming-only stuff, but most of that looks like shit anyway, so some (more) digital smudging isn’t going to make it much worse.
Even for pre-digital era movies, you want film grain. You just want it done right (which not many places do to be fair).
The problem you see with AV1 streaming isn't the film grain synthesis; it's the bitrate. Netflix is using film grain synthesis to save bandwidth (e.g. 2-5mbps for 1080p, ~20mbps for 4k), 4k bluray is closer to 100mbps.
If the AV1+FGS is given anywhere close to comparable bitrate to other codecs (especially if it's encoding from a non-compressed source like a high res film scan), it will absolutely demolish a codec that doesn't have FGS on both bitrate and detail. The tech is just getting a bad rap because Netflix is aiming for minimal cost to deliver good enough rather than maximal quality.
I'm skeptical of this (I think they avoid adding grain to the AV1 stream which they add to the other streams--of course all grain is artificial in modern times), but even if true--like, all grain is noise! It's random noise from the sensor. There's nothing magical about it.
The grain’s got randomness because distribution and size of grains is random, but it’s not noise, it’s the “resolution limit” (if you will) of the picture itself. The whole picture is grain. The film is grain. Displaying that is accurately displaying the picture. Erasing it for compression’s sake is tossing out information, and adding it back later is just an effect to add noise.
I’m ok with that for things where I don’t care that much about how it looks (do I give a shit if I lose just a little detail on Happy Gilmore? Probably not) and agree that faking the grain probably gets you a closer look to the original if you’re gonna erase the grain for better compression, but if I want actual high quality for a film source then faked grain is no good, since if you’re having to fake it you definitely already sacrificed a lot of picture quality (because, again, the grain is the picture, you only get rid of it by discarding information from the picture)
If you’re watching something from the 70s, sure. I would hope synthesized grain isn’t being used in this case.
But for anything modern, the film grain was likely added during post-production. So it really is just random noise, and there’s no reason it can’t be recreated (much more efficiently) on the client-side.
Bigger PT sites with strict rules do not allow it yet and are actively discussing/debating it.Netflix Web-DLs being AV1 is definitely pushing that. The codec has to be a select-able option during upload.
I've seen some on private sites. My guess is they are not popular enough yet. Or pirates are using specific hardware to bypass Widevine encryption (like an Nvidia Shield and burning keys periodically) that doesn't easily get the AV1 streams.
Weirdly, Netflix on my Samsung TV it's been a few months it's using only H264. Not AV1. When they first launched AV1, it worked there...
Honestly not complaining, because they were using AV1 with 800-900~kbps for 1080p content, which is clearly not enough compared to their 6Mbps h.264 bitrate.
> At Netflix, our top priority is delivering the best possible entertainment experience to our members.
I dont think that is true of any streamers. Otherwise they wouldnt provide the UI equivalent of a shopping centre that tries to get you lost and unable to find your way out.
Compression is great and all, but Netflix is overdoing it and their content looks like an over-sharpened mess with lego blocks in high intensity scenes. And no, it's not my connection, Apple TV does it far better and so does Prime.
It's really sad that most people never get to experience a good 4K Blu-ray, where the grain is actually part of the image as mastered and there's enough bitrate to not rely on sharpening.
Am I the only one that thought this is an old article by the title? AV1 is now 10 years old and AV2 has been announced for year-end release few months ago. If anything the news is that AV1 powers only 30% by now. At least HEVC, released about the same time, has gotten quite popular in warez scene (movies/TV/anime) for small encodes, whereas AV1 releases are still considered a rarity. (Though to be fair 30% Netflix & YT means AV1 usage in total is much higher.) Will've expected a royalty-free codec to've been embraced more but seems its difficulty for long time to be played on low power devices hindered its adoption.
Something doesn’t quite add up to me. The post says “AV1 powers approximately 30% of all Netflix viewing”. Impressive, but I’m wondering why it isn’t higher? I’m guessing most devices should support AV1 software decoders. 88% of devices in certified in the last 4 years support AV1, all browsers support AV1 software decoding, Netflix apps on Android (since 2021) and iOS (since 2023) obviously do.
So why isn’t it AV1 higher? The post doesn’t say, so we can only speculate. It feels like they’re preferring hardware decoding to software decoding, even if it’s an older codec. If this is true, it would make sense - it’s better for the client’s power and battery consumption.
But then why start work on AV2 before AV1 has even reached a majority of devices? I’m sure they have the answer but they’re not sharing here.
Smart TVs, TV sticks, and a lot of mobile devices will not be capable of decoding AV1 in software in realtime, given their low-spec CPUs. I imagine that Netflix is only serving AV1 to devices with hardware decoding support.
I understand that sometimes the HN titles get edited to be less descriptive and more generic in order to match the actual article title.
What’s the logic with changing the title here from the actual article title it was originally submitted with “AV1 — Now Powering 30% of Netflix Streaming” to the generic and not at all representative title it currently has “AV1: a modern open codec”? That is neither the article title nor representative of the article content.
We generally try to remove numbers from titles, because numbers tend to make a title more baity than it would otherwise be, and quite often (e.g., when reporting benchmark test results) a number is cherry-picked or dialed up for maximum baitiness. In this case, the number isn't exaggerated, but any number tends to grab the eye more than words, so it's just our convention to remove number-based titles where we can.
The thing with this title is that the number isn't primarily what the article is about, and in fact it under-sells what the article really is, which is a quite-interesting narrative of Netflix's journey from H.264/AVC, to the initial adoption of AV1 on Android in 2020, to where it is now: 30% adoption across the board.
When we assess that an article's original title is baity or misleading, we try to find a subtitle or a verbatim sentence in the article that is sufficiently representative of the content.
The title I chose is a subtitle, but I didn't take enough care to ensure it was adequately representative. I've now chosen a different subtitle which I do think is the most accurate representation of what the whole article is about.
AV1 is fine as-is. Plenty of technical titles on HN would need to be googled if you didn't know it. Even in yours, HDR10+ "could be anything if you don't know it". Play this game if you want, but it's unwindable. The only people who care about AV1 already know what it is.
Well, I'm interested in AV1 as a videographer but hadn't heard of it before. Without 'codec' in the title I would have thought it was networking related.
Re: HDR - not the same thing. HDR has been around for decades and every TV in every electronics store blasts you with HDR10 demos. It's well known. AV1 is extremely niche and deserves 2 words to describe it.
AV1 has been around for a decade (well, it was released 7 years ago but the Alliance for Open Media was formed a decade ago).
It's fine that you haven't heard of it before (you're one of today's lucky 10,000!) but it really isn't that niche. YouTube and Netflix (from TFA) also started switching to AV1 several years ago, so I would expect it to have similar name recognition to VP9 or WebM at this point. My only interaction with video codecs is having to futz around with ffmpeg to get stuff to play on my TV, and I heard about AV1 a year or two before it was published.
this is the reason articles exist, and contain more information than the headline does.
you might not know what AV1 is, and that's fine, but the headline doesn't need to contain all the background information it is possible to know about a topic. if you need clarification, click the link.
Knowledge of all available codecs is certainly not the same tier as basic computer literacy. I agree it doesn't need to be dumbed down to the general user, but we also shouldn't assume everyone here know every technical abbreviation.
If there really was a “mania for obscurity in titles” we’d see a lot more complaints than we do.
Our title policy is pretty simple and attuned for maximum respect to the post’s author/publisher and the HN audience.
We primarily just want to retain the title that was chosen by the author/publisher, because it’s their work and they are entitled to have such an important part of their work preserved.
The only caveat is that if the title is baity or misleading, we’ll edit it, but only enough that it’s no longer baity or misleading. That’s because clickbait and misleading titles are disrespectful to the audience.
Any time you see a title that doesn’t conform to these principles, you’re welcome to email us and ask us to review it. Several helpful HN users do this routinely.
I really like moderation on HN in general, but honestly this inconsistent policy of editorializing titles is bad. There were plenty of times where submitter editorialized titles (e.g GitHub code dumps of some project) were changed back to useless and vague (without context) original titles.
And now HN administration tend to editorialize in their own way.
For me that’s a FU moment that reminds me ‘TF am I doing here?’ I genuinely see this resource as a censoring plus advertising (both for YC, obviously) platform, where there are generic things, but also things someone doesn’t want you to read or know. The titles are constantly being changed to gibberish like right here, the adequate comments or posts are being dead, yet the absolutely irrelevant or offensive things, can stay not touched. Etc.
Also, it’s not the whole picture. AV1 is open because it didn’t have the good stuff (newly patented things) and as such I also wouldn’t say it’s the most modern.
AV1 has plenty of good stuff. AOM (the agency that developed AV1) has a patent pool https://www.stout.com/en/insights/article/sj17-the-alliance-... comprising of video hardware/software patents from Netflix, Google, Nvidia, Arm, Intel, Microsoft, Amazon and a bunch of other companies. AV1 has a bunch of patents covering it, but also has a guarantee that you're allowed to use those patents as you see fit (as long as you don't sue AOM members for violating media patents).
AV1 definitely is missing some techniques patented by h264 and h265, but AV2 is coming around now that all the h264 innovations are patent free (and now that there's been another decade of research into new cutting edge techniques for it).
Just because something is patented doesn't necessarily mean its good. I think head to head comparisons matter more. (Admittedly i dont know how av1 holds up)
IIRC, there's a time/recency factor. If we assume that most people don't browse /newest (without commenting on should, I suspect this is true), then that seems like a reasonable way to help surface things; enough upvotes to indicate interest means a story gets a chance at the front page.
Wow. To me, the big news here is that ~30% of devices now support AV1 hardware decoding. The article lists a bunch of examples of devices that have gained it in the past few years. I had no idea it was getting that popular -- fantastic news!
So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support, I wonder what will be the next one?
> To me, the big news here is that ~30% of devices now support AV1 hardware decoding
Where did it say that?
> AV1 powers approximately 30% of all Netflix viewing
Is admittedly a bit non-specific, it could be interpreted as 30% of users or 30% of hours-of-video-streamed, which are very different metrics. If 5% of your users are using AV1, but that 5% watches far above the average, you can have a minority userbase with an outsized representation in hours viewed.
I'm not saying that's the case, just giving an example of how it doesn't necessarily translate to 30% of devices using Netflix supporting AV1.
Also, the blog post identifies that there is an effective/efficient software decoder, which allows people without hardware acceleration to still view AV1 media in some cases (the case they defined was Android based phones). So that kinda complicates what "X% of devices support AV1 playback," as it doesn't necessarily mean they have hardware decoding.
That was one of the best decisions of AOMedia.
AV1 was specifically designed to be friendly for a hardware decoder and that decision makes it friendly to software decoding. This happened because AOMedia got hardware manufacturers on the board pretty early on and took their feedback seriously.
VP8/9 took a long time to get decent hardware decoding and part of the reason for that was because the stream was more complex than the AV1 stream.
Hmmm disagree on your chain there. Plenty of easy hardware algorithms are hard for software. For example, in hardware (including FPGAs), bit movement/shuffling is borderline trivial if it's constant, while in software you have to shift and mask and or over and over. In hardware you literally just switch which wire is connected to what on the next stage. Same for weird bit widths. Hardware doesn't care (too much) if you're operating on 9 bit quantities or 33 or 65. Software isn't that granular and often you'll double your storage and waste a bunch.
I think they certainly go hand in hand in that algorithms relatively easier for software vs previously are easier for hardware vs previously and vice versa, but they are good at different things.
I'm not claiming that software will be more efficient. I'm claiming that things that make it easy to go fast in hardware make it easy to go fast in software.
Bit masking/shifting is certainly more expensive in software, but it's also about the cheapest software operation. In most cases it's a single cycle transform. In the best cases, it's something that can be done with some type of SIMD instruction. And in even better cases, it's a repeated operation which can be distributed across the array of GPU vector processors.
What kills both hardware and software performance is data dependency and conditional logic. That's the sort of thing that was limited in the AV1 stream.
All I read about is that it's less hardware friendly than H.264 and HEVC, and they were all complaining about it. AV2 should be better in this regard.
Where did you read that it was designed to make creating an hardware decoder easier?
It was a presentation on AV1 before it was released. I'll see if I can find it but I'm not holding my breath. It's mostly coming from my own recollection.
Ok, I don't think I'll find it. I think I'm mostly just regurgitating what I remember watching at one of the research symposiums. IDK which one it was unfortunately [1]
[1] https://www.youtube.com/@allianceforopenmedia2446/videos
I've heard that same anecdote before, that hardware decoding was front of mind. Doesn't mean that you (we) are right, but at least if you're hallucinating it's not just you.
“30% of viewing” I think clearly means either time played or items played. I’ve never worked with a data team that would possibly write that and mean users.
If it was a stat about users they’d say “of users”, “of members”, “of active watchers”, or similar. If they wanted to be ambiguous they’d say “has reached 30% adoption” or something.
I am not in data science so I can not validate your comment, but 30% of viewing I would assume mean users or unique/discreet viewing sessions and not watched minutes. I would appreciate it if Netflix would clarify.
Agreed, but this is the internet, the ultimate domain of pedantry, and they didn't say it explicitly, so I'm not going to put words in their mouth just to have a circular discussion about why I'm claiming they said something they didn't technically say, which is why I asked "Where did it say that" at the very top.
Also, either way, my point was and still stands: it doesn't say 30% of devices have hardware encoding.
In either case, it is still big news.
> So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support, I wonder what will be the next one?
Hopefully AV2.
H266/VVC has a five year head-start over AV2, so probably that first unless hardware vendors decide to skip it entirely. The final AV2 spec is due this year, so any day now, but it'll take a while to make it's way into hardware.
H266 is getting fully skipped (except possibly by Apple). The licensing is even worse than H265, the gains are smaller, and Google+Netflix have basically guaranteed that they won't use it (in favor of AV1 and AV2 when ready).
Did anybody, including the rightsholders, come out ahead on H265? From the outside it looked like the mutually assured destruction situation with the infamous mobile patents, where they all end up paying lawyers to demand money from each other for mostly paper gains.
MBAs got to make deals and lawyers got to file lawsuits. Everyone else got to give them money. God bless the bureaucracy.
Why, the patent office did. There are many ideas that cannot be reinvented for the next few decades, and thanks to submarine patents it is simply not safe to innovate without your own small regiment of lawers.
This is a big victory for the patent system.
The patent office getting $100k or whatever doesn't sound like a win for them either.
I'm not sure what you mean by "patent system" having a victory here, but it's not that the goal of promoting innovation is happening.
For smart TVs Netflix is obviously a very important partner.
VVC is pretty much a dead end at this point. Hardly anyone is using it; it's benefits over AV1 are extremely minimal and no one wants the royalty headache. Basically everyone learned their lesson with HEVC.
It is being used in China and India for Streaming. Brazil chose it with LCEVC for their TV 3.0. Broadcasting industry is also preparing for VVC. So it is not popular as in Web and Internet is usage, but it is certainly not dead.
I am eagerly awaiting for AV2 test results.
Right, I know some studios have used it for high quality/resolution/framerate exports too, so it is definitely not dead. But still a dead end, from everything I've seen. No one seems to want to bother with it unless it is already within the entire pipeline. Every project I've seen that worked with it that went to consumers or editors ended up running into issues of some sort that they ended up using something else entirely and any VVC support basically abandoned or deprecated. It's a shame because VVC really is pretty awesome, but the only people using it seem to be those that adopted it earlier assuming broader support that never materialized.
If it has a five year start and we've seen almost zero hardware shipping that is a pretty bad sign.
IIRC AV1 decoding hardware started shipping within a year of the bitstream being finalized. (Encoding took quite a bit longer but that is pretty reasonable)
https://en.wikipedia.org/wiki/Versatile_Video_Coding#Hardwar...
Yeah, that's... sparse uptake. A few smart TV SOCs have it, but aside from Intel it seems that none of the major computer or mobile vendors are bothering. AV2 next it is then!
When even H.265 is being dropped by the likes of Dell, adoption of H.266 will be even worse making it basically DOA for anything promising. It's plagued by the same problems H.265 is.
Dell is significant in the streaming and media world?
Dell and HP are significant in the "devices" world and they just dropped the support for HEVC hardware encoding/decoding [1] to save a few cents per device. You can still pay for the Microsoft add-in that does this. It's not just streaming, your Teams background blur was handled like that.
Eventually people and companies will associate HEVC with "that thing that costs extra to work", and software developers will start targeting AV1/2 so their software performance isn't depending on whether the laptop manufacturer or user paid for the HEVC license.
[1] https://arstechnica.com/gadgets/2025/11/hp-and-dell-disable-...
On the same line, Synology dropped it on their NAS too (for their video, media etc ... Even thumbnails, they ask the sender device to generate one locally and send it, the NAS won't do it anymore for HEVC)
Dell is dropping it to save 4 cents per device, so users will have to pay $1 to Microsoft per user instead. Go figure.
Also you can just use Linux, Dell / HP have no control over the actual GPU for that, I think they just disabled it in Windows level. Linux has no gatekeepers for that and you can use your GPU as you want.
But this just indicates that HEVC etc. is a dead end anyway.
> So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support, I wonder what will be the next one?
Hopefully, we can just stay on AV1 for a long while. I don't feel any need to obsolete all the hardware that's now finally getting hardware decoding support for AV1.
That's not at all how I read it.
They mentioned they delivered a software decoder on android first, then they also targeted web browsers (presumably through wasm). So out of these 30%, a good chunk of it is software not hardware.
That being said, it's a pretty compelling argument for phone and tv manufacturers to get their act together, as Apple has already done.
This is something that infuriates me to no end - companies forcing software decoding on my devices rather than shipping me a codec my device supports.
When I'm watching something on YouTube on my iPhone, they're usually shipping me something like VP9 video which requires a software decoder; on a sick day stuck in bed I can burn through ten percent of my battery in thirty minutes.
Meanwhile, if I'm streaming from Plex, all of my media is h264 or h265 and I can watch for hours on the same battery life.
I'm not too surprised. It's similar to the metric that "XX% of Internet is on IPv6" -- it's almost entirely driven by mobile devices, specifically phones. As soon as both mainstream Android and iPhones support it, the adoption of AV1 should be very 'easy'.
(And yes, even for something like Netflix lots of people consume it with phones.)
how does that mean "~30% of devices now support AV1 hardware encoding"? I'm guessing you meant hardware decoding???
Whoops, thanks. Fixed.
Not trolling, but I'd bet something that's augmented with generative AI. Not to the level of describing scenes with words, but context-aware interpolation.
I don't want my video decoder inventing details which aren't there. I much rather want obvious compression artifacts than a codec where the "compression artifacts" look like perfectly realistic, high-quality hallucinated details.
In case of many textures (grass, sand, hair, skin etc) it makes little difference whether the high frequency details are reproduced exactly or hallucinated. E.g. it doesn't matter whether the 1262nd blade of grass from the left side is bending to the left or to the right.
And in the case of many others, it makes a very significant difference. And a codec doesn't have enough information to know.
Imagine a criminal investigation. A witness happened to take a video as the perpetrator did the crime. In the video, you can clearly see a recognizable detail on the perpetrator's body in high quality; a birthmark perhaps. This rules out the main suspect -- but can we trust that the birthmark actually exists and isn't hallucinated? Would a non-AI codec have just showed a clearly compression-artifact-looking blob of pixels which can't be determined one way or the other? Or would a non-AI codec have contained actual image data of the birth mark in sufficient detail?
Using AI to introduce realistic-looking details where there was none before (which is what your proposed AI codec inherently does) should never happen automatically.
> And in the case of many others, it makes a very significant difference.
This is very true, but we're talking about an entertainment provider's choice of codec for streaming to millions of subscribers.
A security recording device's choice of codec ought to be very different, perhaps even regulated to exclude codecs which could "hallucinate" high-definition detail not present in the raw camera data, and the limitations of the recording media need to be understood by law enforcement. We've had similar problems since the introduction of tape recorders, VHS and so on, they always need to be worked out. Even the phantom of Helibronn (https://en.wikipedia.org/wiki/Phantom_of_Heilbronn) turned out to be DNA contamination of swabs by someone who worked for the swab manufacturer.
I don't understand why it needs to be a part of the codec. Can't Netflix use relatively low bitrate/resolution AV1 and then use AI to upscale or add back detail in the player? Why is this something we want to do in the codec and therefore set in stone with standard bodies and hardware implementations?
We're currently indulging a hypothetical, the idea of AI being used to either improve the quality of streamed video, or provide the same quality with a lower bitrate, so the focus is what would both ends of the codec could agree on.
The coding side of "codec" needs to know what the decoding side would add back in (the hypothetical AI upscaling), so it knows where it can skimp and get a good "AI" result anyway, versus where it has to be generous in allocating bits because the "AI" hallucinates too badly to meet the quality requirements. You'd also want it specified, so that any encoding displays the same on any decoder, and you'd want it in hardware as most devices that display video rely on dedicated decoders to play it at full frame rate and/or not drain their battery. It it's not in hardware, it's not going to be adopted. It is possible to have different encodings, so a "baseline" encoding could leave out the AI upscaler, at the cost of needing a higher bitrate to maintain quality, or switching to a lower quality if bitrate isn't there.
Separating out codec from upscaler, and having a deliberately low-resolution / low-bitrate stream be naively "AI upscaled" would, IMHO, look like shit. It's already a trend in computer games to render at lower resolution and have dedicated graphics card hardware "AI upscale" (DLSS, FSR, XeSS, PSSR), because 4k resolutions are just too much work to render modern graphics consistently at 60fps. But the result, IMHO, noticibly and distractingly glitches and errors all the time.
> a codec doesn't have enough information to know.
The material belief is that modern trained neural network methods that improve on ten generations of variations of the discrete cosine transform and wavelets, can bring a codec from "1% of knowing" to "5% of knowing". This is broadly useful. The level of abstraction does not need to be "The AI told the decoder to put a finger here", it may be "The AI told the decoder how to terminate the wrinkle on a finger here". An AI detail overlay. As we go from 1080p to 4K to 8K and beyond we care less and less about individual small-scale details being 100% correct, and there are representative elements that existing techniques are just really bad at squeezing into higher compression ratios.
I don't claim that it's ideal, and the initial results left a lot to be desired in gaming (where latency and prediction is a Hard Problem), but AI upscaling is already routinely used for scene rips of older videos (from the VHS Age or the DVD Age), and it's clearly going to happen inside of a codec sooner or later.
I'm not saying it's not going to happen. I'm saying it's a terrible idea.
AI upscaling built in to video players isn't a problem, as long as you can view the source data by disabling AI upscaling. The human is in control.
AI upscaling and detail hallucination built in to video codecs is a problem.
The entire job of a codec is subjectively authentic, but lossy compression. AI is our best and in some ways easiest method of lossy compression. All lossy compression produces artifacts; JPEG macroblocks are effectively a hallucination, albeit one that is immediately identifiable because it fails to simulate anything else we're familiar with.
AI compression doesn't have to be the level of compression that exists in image generation prompts, though. A SORA prompt might be 500 bits (~1 bit per character natural English), while a decompressed 4K frame that you're trying to bring to 16K level of simulated detail starts out at 199 million bits. It can be a much finer level of compression.
There’s an infamous case of xerox photocopiers substituting in incorrect characters due to a poorly tuned compression algorithm. No AI necessary.
https://en.wikipedia.org/wiki/JBIG2#:~:text=Character%20subs...
Yeah, I had that case in mind actually. It's a perfect illustration of why compression artifacts should be obvious and not just realistic-looking hallucinations.
Maybe there could be a "hallucination rate" parameter in the encoder: More hallucination would enable higher subjective image quality without increased accuracy. It could be used for Netflix streaming, where birthmarks and other forensic details don't matter because it's all just entertainment. Of course the hallucination parameter needs to be hard coded somehow in the output in order to determine its reliability.
https://blogs.nvidia.com/blog/rtx-video-super-resolution/
We already have some of the stepping stones for this. But honestly much better for upscaling poor quality streams vs just gives things a weird feeling when it is a better quality stream.
AI embeddings can be seen as a very advanced form of lossy compression
Neural codecs are indeed the future of audio and video compression. A lot of people / organizations are working on them and they are close to being practical. E.g. https://arxiv.org/abs/2502.20762
for sure. macroblock hinting seems like a good place for research.
>So now that h.264, h.265, and AV1 seem to be the three major codecs with hardware support
That'd be h264 (associated patents expired in most of the world), vp9 and av1.
h265 aka HEVC is less common due to dodgy, abusive licensing. Some vendors even disable it with drivers despite hardware support because it is nothing but legal trouble.
I have the feeling that H265 is more prevalent than VP9
I mean... I bought a Samsung TV in 2020, and it already supported AV1 HW decoding.
2020 feels close, but that's 5 years.
Is that supposed to be long-lived for a TV?
I'm running an LG initially released in 2013 and the only thing I'm not happy with is that about a year ago Netflix ended their app for that hardware generation (likely for phasing out whatever codec it used). Now I'm running that unit behind an Amazon fire stick and the user experience is so much worse.
(that LG was a "smart" TV from before they started enshittifying, such a delight - had to use and set up a recent LG once on a family visit and it was even worse than the fire stick, omg, so much worse!)
> Is that supposed to be long-lived for a TV?
I don't see anything in that comment implying such a thing. It's just about the uptake of decoders.
If, by chance, you're not running the latest version RootMyTV [0] may be an option. Or downgrade might still be an option [1].
[0] https://github.com/RootMyTV/RootMyTV.github.io [1] https://github.com/throwaway96/downgr8
Fire Stick is the most enshittified device (which is why it was so cheap). AppleTV is fantastic if you're willing to spend $100. You don't need the latest gen; previous gen are just as good.
Two years ago I bought a Snapdragon 8+ Gen 1 phone (TSMC 4nm, with 12 GB LPDDR RAM, 256 GB NAND flash, and a 200 megapixel camera). It still feels pretty modern but it has no AV1 support.
Amazing. Proprietary video codecs need to not be the default and this is huge validation for AV1 as a production-ready codec.
Why does it matter if Netflix is using an open standard if every video they stream is wrapped in proprietary closed DRM?
because device makers will not care for the DRM, but will care for the hardware decoder they need to decide to put into their devices to decode netflix videos. By ensuring this video codec is open, it benefits everybody else now, as this same device will now be able to hardware decode _more_ videos from different video providers, as well as make more video providers choose AV1.
Basically, a network effect for an open codec.
You’ve convinced me… (no snark intended)
But they still need to decode the proprietary DRM before it can be fed to the hardware decoder... lol
I think the point is that if you are not Netflix, you can use AV1 as most of your clients devices support hardware acceleration thanks to the big guys using AV1 themselves.
I struggle to follow your point. They still need to do that for any codec, and I would think that the DRM decryption would be using algorithms that might also be hardware accelerated.
> Why does it matter if Netflix is using an open standard if every video they stream is wrapped in proprietary closed DRM?
I am not sure if this is a serious question, but I'll bite in case it is.
Without DRM Netflix's business would not exist. Nobody would license them any content if it was going to be streamed without a DRM.
>Without DRM Netflix's business would not exist. Nobody would license them any content if it was going to be streamed without a DRM.
I don't agree. If people refused to watch DRM-protected content, they would get rid of it.
For example, Pluto TV is a free streaming service that has much content without DRM. GOG lets you buy DRM-free games. Even Netflix itself lets you stream DRM-free content, albeit in low resolution.
From previous experience some platforms are considered a "leakage source" for content and major rights owners won't put their content there because it's too easy to steal from. The security measures that are put on streaming platforms aren't totally ineffective, they're restrictive but it's considered worth the trouble because platforms can actually measure the effect of restrictions.
The low resolution option is something many rightsholders accept, but from a product proposition perspective it's difficult to explain to many customers. They're just grumpy that they paid for content and can only watch it in SD, that reduces your customer satisfaction. Better to do nothing than a poor job sometimes.
Why? Everything gets pirated anyway, even with all the DRM. There’s no difference.
I've spent >20 years doing content security in various forms at various companies. Until recently I was directing the technology at a major streaming platform.
I can confirm that while there are serious issues with Widevine (and to a lesser extent PlayReady), the protection measures aren't totally ineffective. My work in improving security had measurable results saving significant amounts of money and reducing content leakage. One memorable time my colleague and I had a call with a big rights owner who tracks the piracy of their assets and they said "Can you tell us what you've been doing recently? Because the amount of piracy from your platform has dropped significantly."
Anti-piracy and content security is also a differentiator between platforms when bidding for content deals. Rights owners will absolutely give the best deals to the provider who provides more assurance and avoid platforms which are leaky buckets.
I know that doesn't fit the narrative, but until recently this was literally my job.
Are we talking about pretty mainstream content here? Stuff with at least a hundred thousand views in the first week?
I don't think I've ever looked for a recent show and not seen a pirate version.
Security theater mostly, makes the executives feel good.
I don't think anybody could suggest going back to Blueray at this point, if selling online without DRM would be the only choice, they would have to comply.
I'm not convinced by that. If DRM didn't exist then do you really think studios would be like "nah we'll just miss out on all that money".
They just want DRM because it makes them even more money. Or at least they think it does. I have yet to find a single TV show or film that isn't available on Bittorrent so I don't think the DRM is actually preventing piracy in the slightest. I guess they want it in order to prevent legal tools from easily working with videos, e.g. for backup, retransmission etc.
> AV1 streaming sessions achieve VMAF scores¹ that are 4.3 points higher than AVC and 0.9 points higher than HEVC sessions. At the same time, AV1 sessions use one-third less bandwidth than both AVC and HEVC, resulting in 45% fewer buffering interruptions.
Just thought I'd extract the part I found interesting as a performance engineer.
This VMAF comparison is to be taken with a grain of salt. Netflix' primary goal was to reduce the bitrate consumption, as can be seen, while roughly keeping the same nominal quality of the stream. This means that, ignoring all other factors and limitations of H.264 with higher resolutions, VMAF scores for all their streaming sessions should roughly be the same, or in a comparable range, because that's what they're optimizing for. (See the Dynamic Optimizer Framework they have publicly posted a few years ago.)
Still impressive numbers, of course.
I had forgotten about the film-grain extraction, which is a clever approach to a huge problem for compression.
But... did I miss it, or was there no mention of any tool to specify grain parameters up front? If you're shooting "clean" digital footage and you decide in post that you want to add grain, how do you convey the grain parameters to the encoder?
It would degrade your work and defeat some of the purpose of this clever scheme if you had to add fake grain to your original footage, feed the grainy footage to the encoder to have it analyzed for its characteristics and stripped out (inevitably degrading real image details at least a bit), and then have the grain re-added on delivery.
So you need a way to specify grain characteristics to the encoder directly, so clean footage can be delivered without degradation and grain applied to it upon rendering at the client.
You just add it to your original footage, and accept whatever quality degradation that grain inherently provides.
Any movie or TV show is ultimately going to be streamed in lots of different formats. And when grain is added, it's often on a per-shot basis, not uniformly. E.g. flashback scenes will have more grain. Or darker scenes will have more grain added to emulate film.
Trying to tie it to the particular codec would be a crazy headache. For a solo project it could be doable but I can't ever imagine a streamer building a source material pipeline that would handle that.
Mmmm, no, because if the delivery conduit uses AV1, you can optimize for it and realize better quality by avoiding the whole degrading round of grain analysis and stripping.
"I can't ever imagine a streamer building a source material pipeline that would handle that."
That's exactly what the article describes, though. It's already built, and Netflix is championing this delivery mechanism. Netflix is also famous for dictating technical requirements for source material. Why would they not want the director to be able to provide a delivery-ready master that skips the whole grain-analysis/grain-removal step and provides the best possible image quality?
Presumably the grain extraction/re-adding mechanism described here handles variable grain throughout the program. I don't know why you'd assume that it doesn't. If it didn't, you'd wind up with a single grain level for the entire movie; an entirely unacceptable result for the very reason you mention.
This scheme loses a major opportunity for new productions unless the director can provide a clean master and an accompanying "grain track." Call it a GDL: grain decision list.
This would also be future-proof; if a new codec is devised that also supports this grain layer, the parameters could be translated from the previous master into the new codec. I wish Netflix could go back and remove the hideous soft-focus filtration from The West Wing, but nope; that's baked into the footage forever.
I believe you are speculating on digital mastering and not codec conversion.
From the creator's PoV their intention and quality is defined in post-production and mastering, color grading and other stuff I am not expert on. But I know a bit more from music mastering and you might be thinking of a workflow similar to Apple, which allows creators to master for their codec with "Mastered for iTuenes" flow, where the creators opt-in to an extra step to increase quality of the encoding and can hear in their studio the final quality after Apple encodes and DRMs the content on their servers.
In video I would assume that is much more complicated, since there are many quality the video is encoded to allow for slower connections and buffering without interruptions. So I assume the best strategy is the one you mentioned yourself, where AV1 obviously detects on a per scene or keyframe interval the grain level/type/characteristics and encode as to be accurate to the source material at this scene.
In other words: The artist/director preference for grain is already per scene and expressed in the high bitrate/low-compression format they provide to Netflix and competitors. I find it unlikely that any encoder flags would specifically benefit the encoding workflow in the way you suggested it might.
"I believe you are speculating on digital mastering and not codec conversion."
That's good, since that's what I said.
"The artist/director preference for grain is already per scene and expressed in the high bitrate/low-compression format they provide to Netflix and competitors. I find it unlikely that any encoder flags would specifically benefit the encoding workflow in the way you suggested it might."
I'm not sure you absorbed the process described in the article. Netflix is analyzing the "preference for grain" as expressed by the grain detected in the footage, and then they're preparing a "grain track," as a stream of metadata that controls a grain "generator" upon delivery to the viewer. So I don't know why you think this pipeline wouldn't benefit from having the creator provide perfectly accurate grain metadata to the delivery network along with already-clean footage up front; this would eliminate the steps of analyzing the footage and (potentially lossily) removing fake grain... only to re-add an approximation of it later.
All I'm proposing is a mastering tool that lets the DIRECTOR (not an automated process) do the "grain analysis" deliberately and provide the result to the distributor.
You're misunderstanding.
> if the delivery conduit uses AV1, you can optimize for it
You could, in theory, as I confirmed.
> It's already built, and Netflix is championing this delivery mechanism.
No it's not. AV1 encoding is already built. Not a pipeline where source files come without noise but with noise metadata.
> and provides the best possible image quality?
The difference in quality is not particularly meaningful. Advanced noise-reduction algorithms already average out pixel values across many frames to recover a noise-free version that is quite accurate (including accounting for motion), and when the motion/change is so overwhelming that this doesn't work, it's too fast for the eye to be perceiving that level of detail anyways.
> This scheme loses a major opportunity for new productions unless the director can provide a clean master and an accompanying "grain track."
Right, that's what you're proposing. But it doesn't exist. And it's probably never going to exist, for good reason.
Production houses generally provide digital masters in IMF format (which is basically JPEG2000), or sometimes ProRes. At a technical level, a grain track could be invented. But it basically flies in the face of the idea that the pixel data itself is the final "master". In the same way, color grading and vector graphics aren't provided as metadata either, even though they could be in theory.
Once you get away from the idea that the source pixels are the ultimate source of truth and put additional postprocessing into metadata, it opens up a whole can of worms where different streamers interpret the metadata differently, like some streamers might choose to never add noise and so the shows look different and no longer reflect the creator's intent.
So it's almost less of a technical question and more of a philosophical question about what represents the finished product. And the industry has long decided that the finished product is the pixels themselves, not layers and effects that still need to be composited.
> I wish Netflix could go back and remove the hideous soft-focus filtration from The West Wing, but nope; that's baked into the footage forever.
In case you're not aware, it's not a postproduction filter -- the soft focus was done with diffusion filters on the cameras themselves, as well as choice of film stock. And that was the creative intent at the time. Trying to "remove" it would be like trying to pretend it wasn't the late-90's network drama that it was.
Nothing in there indicates "misunderstanding." You're simply declaring, without evidence, that the difference in quality "is not particularly meaningful." Whether it's meaningful or not to you is irrelevant; the point is that it's unnecessary.
You are ignoring the fact that the scheme described in the article does not retain the pixel data any more than what I'm proposing does; in fact, it probably retains less, even if only slightly. The analysis phase examines grain, comes up with a set of parameters to simulate it, and then removes it. When it's re-added, it's only a generated simulation. The integrity of the "pixel data" you're citing is lost. So you might as well just allow content creators to skip the pointless adding/analyzing/removing of grain and provide the "grain" directly.
Furthermore, you note that the creator may provide the footage as a JPEG2000 (DCP) or ProRes master; both of those use lossy compression that will waste quality on fake grain that's going to be stripped anyway.
Would they deliver this same "clean" master along with grain metadata to services not using AV1 or similar? Nope. In that case they'd bake the grain in and be on their way.
The article describes a stream of grain metadata to accompany each frame or shot, to be used to generate grain on the fly. It was acquired through analysis of the footage. It is totally reasonable to suggest that this analysis step can be eliminated and the metadata provided by the creator expressly.
And yes I'm well aware that West Wing was shot with optical filters; that's the point of my comment. The dated look is baked in. If the creators or owner wanted to rein in or eliminate it to make the show more relatable to modern audiences, they couldn't. Whether they should is a matter of opinion. But if you look at the restoration and updating of the Star Trek original series, you see that it's possible to reduce the visual cheesiness and yet not go so far as to ruin the flavor of the show.
I'm not disagreeing with you as to what could be technically built.
I don't need to provide evidence that the resulting difference in quality is negligible because you can play with ffmpeg to verify it yourself if it want. I'm just telling you from experience.
I understand your logic that it could be built, and how it would skip steps and by definition have no loss of quality in that part. But process- and philosophy-wise it just doesn't fit, that's all I'm explaining.
And the fact that JPEG2000/ProRes are lossy is irrelevant. They're encoded at such high quality settings for masters that they become virtually lossless for practical purposes. That's why the source noise is so high-fidelity in the first place.
Actual film grain (i.e., photochemical) is arguably a valid source of information. You can frame it as noise, but does provide additional information content that our visual system can work with.
Removing real film grain from content and then recreating it parametrically on the other side is not the same thing as directly encoding it. You are killing a lot of information. It is really hard to quantify exactly how we perceive this sort of information so it's easy to evade the consequences of screwing with it. Selling the Netflix board on an extra X megabits/s per streamer to keep genuine film grain that only 1% of the customers will notice is a non-starter.
Exactly. In the case of stuff shot on film, there's little to be done except increase bitrate if you want maximal fidelity.
In the case of fake grain that's added to modern footage, I'm calling out the absurdity of adding it, analyzing it, removing it, and putting yet another approximation of it back in.
There's an HDR war brewing on TikTok and other social apps. A fraction of posts that use HDR are just massively brighter than the rest; the whole video shines like a flashlight. The apps are eventually going to have to detect HDR abuse.
The whole HDR scene still feels like a mess.
I know how bad the support for HDR is on computers (particularly Windows and cheap monitors), so I avoid consuming HDR content on them.
But I just purchased a new iPhone 17 Pro, and I was very surprised at how these HDR videos on social media still look like shit on apps like Instagram.
And even worse, the HDR video I shoot with my iPhone looks like shit even when playing it back on the same phone! After a few trials I had to just turn it off in the Camera app.
I wonder if it fundamentally only really makes sense for film, video games, etc. where a person will actually tune the range per scene. Plus, only when played on half decent monitors that don’t just squash BT.2020 so they can say HDR on the brochure.
Even without tuning it shouldn't look worse than squishing to SDR at capture time. There are are significant ecosystem failures that could be fixed.
The HDR implementation in Windows 11 is fine. And it's not even that bad in 11 in terms of titles and content officially supporting HDR. Most of the ideas that it's "bad" comes from the "cheap monitor" part, not windows.
I have zero issues and only an exceptional image on W11 with a PG32UQX.
IIRC Windows still uses the sRGB curve for tone mapping of SDR content in HDR, so you have to toggle it on and off all the time.
KDE Wayland went the better route and uses Gamma 2.2
Also if you get flashbanged by SDR content on Windows 11 there is a slider in HDR settings that lets you turn down the brightness of SDR content. I didn't know about this at first and had HDR disable because of this for a long time.
Good to know!
The only time I shoot HDR on anything is because I plan on crushing the shadows/raising highlights after the fact. S curves all the way. Get all the dynamic range you can and then dial in the look. Otherwise it just looks like a flat washed out mess most of the time
Just what we need, a new loudness war, but for our eyeballs.
https://en.wikipedia.org/wiki/Loudness_war
What if they did HDR for audio? So an audio file can tell your speakers to output at 300% of the normal max volume, even more than what compression can do.
Isn't that just by having generally low volume levels? I'm being pedantic, but audio already supports a kind of HDR like that. That said, I wonder if the "volume normalisation" tech that definitely Spotify, presumably other media apps / players / etc have, can be abused to think a song is really quiet.
Interestingly, the loudness war was essentially fixed by the streaming services. They were in a similar situation as Tik Tok is now.
You would think, but not in a way that matters. Everyone still compresses their mixes. People try to get around normalization algorithms by clever hacks. The dynamics still suffer, and bad mixes still clip. So no, I don’t think streaming services fixed the loudness wars.
What's the history on the end to the loudness war? Do streaming services renormalize super compressed music to be quieter than the peaks of higher dynamic range music?
Yes. Basically the streaming services started using a decent model of perceived loudness, and normalise tracks to roughly the same perceived level. I seem to remember that Apple (the computer company, not the music company) was involved as well, but I need to re-read the history here. Their music service and mp3 players were popular back in the day.
So all music producers got out of compressing their music was clipping, and not extra loudness when played back.
It hasn't really changed much in the mastering process, they still are doing the same old compression. Maybe not the to the same extremes, but dynamic range is still usually terrible. They do it a a higher LUFS target than the streaming platforms normalize to because each streaming platform has a different limit and could change it at any time, so better to be on the safe side. Also the fact that majority of music listening doesn't happen on good speakers/environment.
> Also the fact that majority of music listening doesn't happen on good speakers/environment.
Exacly this. I usually do not want high dynamic audio because that means it's either to quiet sometimes or loud enough to annoy neighbors at other times, or both.
I hope they end up removing HDR from videos with HDR text. Recording video in sunlight etc is OK, it can be sort of "normalized brightness" or something. But HDR text on top is terrible always.
This is one of the reasons I don't like HDR support "by default".
HDR is meant to be so much more intense, it should really be limited to things like immersive full-screen long-form-ish content. It's for movies, TV shows, etc.
It's not what I want for non-immersive videos you scroll through, ads, etc. I'd be happy if it were disabled by the OS whenever not in full screen mode. Unless you're building a video editor or something.
Or a photo viewer, which isn't necessarily running in fullscreen.
Sounds like they need something akin to audio volume normalization but for video. You can go bright, but only in moderation, otherwise your whole video gets dimmed down until the average is reasonable.
I was about to write that. The algorithm need to be chosen, what is mostly used for audio gain normalization? Rolling average?
Actually I don’t even agree with that. I don’t want to be flash banged.
> The apps are eventually going to have to detect HDR abuse
The latest android release has a setting that is the HDR version of “volume leveling”.
My phone has this cool feature where it doesn't support HDR.
Every phone has it, it’s called “power save mode” on most devices and provides additional advantages like preventing apps from doing too much stuff in the background. =)
That's true on the web, as well; HDR images on web pages have this problem.
It's not obvious whether there's any automated way to reliably detect the difference between "use of HDR" and "abuse of HDR". But you could probably catch the most egregious cases, like "every single pixel in the video has brightness above 80%".
Funnily enough HDR already has to detect this problem, because most HDR monitors literally do not have the power circuitry or cooling to deliver a complete white screen at maximum brightness.
My idea is: for each frame, grayscale the image, then count what percentage of the screen is above the standard white level. If more than 20% of the image is >SDR white level, then tone-map the whole video to the SDR white point.
That needs a temporal component as well: games and videos often use HDR for sudden short-lived brightness.
I now present you: HDRbooster. The tool to boost your image to 19.99% BOOSTED highlights and 80.01% MAX brightness (99.99% of SDR white)!
> It's not obvious whether there's any automated way to reliably detect the difference between "use of HDR" and "abuse of HDR".
That sounds like a job our new AI overlords could probably handle. (But that might be overkill.)
HDR has a slight purpose, but the way it was rolled out was so disrespectful that I just want it permanently gone everywhere. Even the rare times it's used in a non-abusive way, it can hurt your eyes or make things display weirdly.
Can someone explain what the war is about?
Like HDR abuse makes it sound bad, because the video is bright? Wouldn't that just hurt the person posting it since I'd skip over a bright video?
Sorry if I'm phrasing this all wrong, don't really use TikTok
> Wouldn't that just hurt the person posting it since I'd skip over a bright video?
Sure, in the same way that advertising should never work since people would just skip over a banner ad. In an ideal world, everyone would uniformly go "nope"; in our world, it's very much analogous to the https://en.wikipedia.org/wiki/Loudness_war .
Not everything that glitters (or blinds) is gold.
sounds like every fad that came before it where it was over used by all of the people copying with no understanding of what it is or why. remember all of the HDR still images that pushed everything to look post-apocalyptic? remember all of the people pushing washed out videos because they didn't know how to grade the images recorded in log and it became a "thing"?
eventually, it'll wear itself out just like every other over use of the new
I would love to know who the hell thought adding "brighter than white" range to HDR was a good idea. Or, even worse, who the hell at Apple thought implementing that should happen by way of locking UI to the standard range. Even if you have a properly mastered HDR video (or image), and you've got your brightness set to where it doesn't hurt to look at, it still makes all the UI surrounding that image look grey. If I'm only supposed to watch HDR in fullscreen, where there's no surrounding UI, then maybe you should tone-map to SDR until I fullscreen the damn video?
Yup, totally agreed. I said the same thing in another comment -- HDR should be reserved only for full-screen stuff where you want to be immersed in it, like movies and TV shows.
Unless you're using a video editor or something, everything should just be SDR when it's within a user interface.
HDR videos on social media look terrible because the UI isn’t in HDR while the video isn’t. So you have this insanely bright video that more or less ignores your brightness settings, and then dim icons on top of it that almost look incomplete or fuzzy cause of their surroundings. It looks bizarre and terrible.
The alternative is even worse, where the whole UI is blinding you. Plus, that level of brightness isn't meant to be sustained.
The solution is for social media to be SDR, not for the UI to be HDR.
Imo the real solution is for luminance to scale appropriately even in HDR range, kinda like how gain map HDR images can. Scaled both with regards to the display's capabilities and the user/apps intents.
My personal solution would be to cap video brightness to the brightness I selected.
It's good if you have black text on white background, since your app can have good contrast without searing your eyes. People started switching to dark themes to avoid having their eyeballs seared monitors with the brightness high.
For things filmed with HDR in mind it's a benefit. Bummer things always get taken to the extreme.
I only use light themes for the most part, and HDR videos look insane and out of place. If you scroll past an HDR video on Instagram you have a, eyeball-searing section of your screen because your eyes aren't adjusted to looking at that brightness, and then once you scroll it off the screen and you have no HDR content, everything looks dim and muted because you just got flashbanged.
Not sure how it works on Android, but it's such amateur UX on Apple's part.
99.9% of people expect HDR content to get capped / tone-mapped to their display's brightness setting.
That way, HDR content is just magically better. I think this is already how HDR works on non-HDR displays?
For the 0.01% of people who want something different, it should be a toggle.
Unfortunately I think this is either (A) amateur enshittification like with their keyboards 10 years ago, or (B) Apple specifically likes how it works since it forces you to see their "XDR tech" even though it's a horrible experience day to day.
99% of people have no clue what “HDR” and “tone-mapping” mean, but yes are probably weirded out by some videos being randomly way brighter than everything else
Android finally addressed this issue with the latest release. https://9to5google.com/2025/12/02/the-top-new-features-andro...
But isn't it the point? Try looking at a light bulb; everything around it is so much less bright.
OTOH pointing a flaslight at your face is at least impolite. I would put a dark filter on top of HDR vdeos until a video is clicked for watching.
I'm not trying to watch videos or read text on my light bulb
A video of a sunrise, or a firework, or metal being cast, etc feels much more real in HDR. There are legitimate uses.
Netflix has been the worst performing and lowest quality video stream of any of the streaming services. Fuzzy video, lots of visual noise and artifacts. Just plan bad and this is on the 4k plan on 1GB fiber on a 4k Apple TV. I can literally tell when someone is watching Netflix without knowing because it looks like shit.
It's not AV1's fault though, I'm pretty sure it's that they cheap out on the bitrate. Apple is among the highest bitrates (other than Sony's weird hardware locked streaming service).
I actually blamed AV1 for the macro-blocking and generally awful experience of watching horror films on Netflix for a long time. Then I realized other sources using AV1 were better.
If you press ctl-alt-shift-d while the video is playing you'll note that most of the time that the bitrate is appallingly low, and also that Netflix plays their own original content using higher bitrate HEVC rather than AV1.
That's because they actually want it to look good. For partner content they often default back to lower bitrate AV1, because they just don't care.
This is actually their DRM speaking. If you watch it on a Linux device or basically anything that isn’t a smart TV on the latest OS, they limit you to a 720p low bitrate stream, even if you pay for 4k. (See Louis Rossman’s video on the topic)
OP said they're using an Apple TV, which most definitely supports the 4K DRM.
The bit rate is unfortunately crushed to hell and back, leading to blockiness on 4K.
Have same experience as OP on newest ATV 4k. Good it's not only me who wonders how is it possible that they describe such great approaches to encoding, but final result is just so bad.
Good that the OCAs really work and are very inspiring in content delivery domain.
Yep, and they also silently downgrade resolution and audio channels on an ever changing and hidden list of browsers/OS/device overtime.
Meanwhile pirated movies are in Blu-ray quality, with all audio and language options you can dream of.
I also find Netflix video quality shockingly bad and oddly inconsistent. I think they just don’t prioritize video quality in the same way as say apple or Disney does.
I cancelled Netflix for this exact reason. 4K Netflix looks worse than 720 YouTube, yet I pay(paid) for Netflix 4K, and at roughly 2x what I paid for Netflix when it launched. It's genuinely a disgrace how they can even claim with a straight face that you're actually watching 4K. The last price rise was the tipping point and I tapped out after 11 years.
I was able to improve things somewhat by going to https://www.netflix.com/settings/playback/<myprofileid> and changing "Data usage per screen" from Auto to High
Netflix on Apple TV has an issue if "Match Content" is "off" where it will constantly downgrade the video stream to a lower bitrate unnecessarily.
Even fixing that issue the video quality is never great compared to other services.
Probably some function of your location to data centers. I find hbo max to be aysmal these days. But I've learned to just stop caring about this stuff since no one else in my life does
https://xkcd.com/1015/
Now you can be mad about two things nobody else notices.
Oddly enough, I observe something to the opposite effect.
I wonder if it has more to do with proximity to edge delivery nodes than anything else.
I'm surprised AV1 usage is only at 30%. Is AV1 so demanding that Netflix clients without AV1 hardware acceleration capabilities would be overwhelmed by it?
Thanks to libdav1d's [1] lovingly hand crafted SIMD ASM instructions it's actually possible to reasonably playback AV1 without hardware acceleration, but basically yes: From Snapdragon 8 onwards, Google Tensor G3 onwards, NVIDIA RTX 3000 series onwards. All relatively new .
[1] https://code.videolan.org/videolan/dav1d
It's possible without specific hardware acceleration, but murderous for mobile devices.
Even RISC-V vector assembly[0].
0. https://code.videolan.org/videolan/dav1d/-/issues/435
There are a lot of 10 year old TVs/fire sticks still in use that have a CPU that maxes out running the UI and rely exclusively on hardware decoding for all codecs (e.g. they couldn't hardware decode h264 either). Image a super budget phone from ~2012 and you'll have some idea the hardware capability we're dealing with.
Compression gains will mostly be for the benefit of the streaming platform’s bills/infra unless you’re trying to stream 4K 60fps on hotel wifi (or if you can’t decode last-gen codecs on hardware either ). Apparently streaming platforms still favor user experience enough to not heat their rooms for no observable improvement. Also a TV CPU can barely decode a PNG still in software - video decoding of any kind is simply impossible.
> Apparently streaming platforms still favor user experience enough to not heat their rooms for no observable improvement
It’s more like “why does Netflix kill my battery within an hour when I used to be able to play for 20”
If you are on a mobile device, decoding without hardware assistance might not overwhelm the processors directly, but it might drain your battery unnecessarily fast?
I'd love to watch Netflix AV1 streams but they just straight up don't serve it to my smart TV or my Windows computers despite hardware acceleration support.
The only way I can get them to serve me an AV1 stream is if I block "protected content IDs" through browser site settings. Otherwise they're giving me an H.264 stream... It's really silly, to say the least
tv manufacturers don't want high end chips for their tv sets... hardware decoding is just a way to make cheaper chips for tvs.
Absolutely. Playing back any video codec is a terrible experience without acceleration.
They would be served h.265
AV1 is not new anymore and I think most of the modern devices are supporting them natively. Some devices like Apple even have a dedicated AV1 HW-accelerator. Netflix has pushing AV1 for a while now so I thought that the adoption rate should be like 50%, but it seems like AV1 requires better hardware and newer software which a lot of people don't have.
Dont forget that people also view Netflix on TV’s, and a large number of physical TV’s were made before AV1 was specced. So 30% overall may also mean 70% on modern devices.
> AV1 is not new anymore
Uh what. (Embedded) hardware lasts a long time (and it should!). TV's around the globe are not all built after 2018. H264 is still the gold standard if you want to be sure a random device has hardware acceleration.
I make use of this by taking a USB hard drive with me on trips. Random TV's rarely have issue with my H264 catalogue. It'll be a while before I look at AV1 for this. Sure, I wish I could benefit faster, but I don't want people to throw out perfectly good hardware either!
This is really cool. Props to the team that created AV1. Very impressive
>AV1 sessions use one-third less bandwidth than both AVC and HEVC
Sounds like they set HEVC to higher quality then? Otherwise how could it be the same as AVC?
There are other possible explanations, e.g. AVC and HEVC are set to the same bitrate, so AVC streams lose quality, while AV1 targets HEVC's quality. Or they compare AV1 traffic to the sum of all mixed H.26x traffic. Or the rates vary in more complex ways and that's an (over)simplified summary for the purpose of the post.
Netflix developed VMAF, so they're definitely aware of the complexity of matching quality across codecs and bitrates.
I have no doubt they know what they are doing. But it's a srange metric no matter how you slice it. Why compare AV1's bandwith to the average of h.264 and h.265, and without any more details about resolution or compression ratio? Reading between the lines, it sounds like they use AV1 for low bandwidth and h.265 for high bandwidth and h.264 as a fallback. If that is the case, why bring up this strange average bandwidth comparison?
Yeah it's a weird comparison to be making. It all depends on how they selected the quality (VMAF) target during encoding. You couple easily end up with other results had they, say, decided to keep the bandwidth but improve quality using AV1.
definitely reads like "you're holding it wrong" to me as well
I'm a hobbiest video encoder (mostly I like to experiment in backing up my DVD collection), and I recently switched to using AV1 over HEVC.
I've found the ratio of a fixed quality vs CPU load to be better, and I've found it is reasonably good at retaining detail over smoothing things out when compared to HEVC. And the ability to add generated "pseudo grain" works pretty well to give the perception of detail. The performance of GPU encoders (while still not good enough fory maybe stringent standards) is better.
Worth a note, H.264 High Profile is patent free in most countries and soon be patent free too in US.
Isn't AV1 on the level of H.265? And are H.265 and the future H.266(will face the upcoming av2) free of charge forever and wherever like av[12]?
They could do the Big Tech way: make it all 'free' for a good while, estinguish/calm down any serious competition, then make them not 'free' anymore.
In the end, you cannot trust them.
Absolutely not.
I wish everyone knew the difference between patents and copyright.
You can download an open source HEVC codec, and use it for all they care according to their copyright. But! You also owe MPEG-LA 0.2 USD if you want to use it, not to mention an undisclosed sum to actors like HEVC Advance and all the other patent owners I don't remember, because they have their own terms, and it's not their problem that you compiled an open source implementation.
VP9 is more on the level of H265 really. VVC/H266 is closer to AV1. It's not an exact comparison but it is close. The licensing is just awful for VVC similar to HEVC and now that AV1 has proved itself everyone is pivoting away from VVC/h266 especially on the consumer side. Pretty much all VVC adoption is entirely internal (studios, set top boxes, etc) and it is not used by any major consumer streaming service afaik.
I guess most people forgot about x264 dark shikari's post already.
VP9 isn't H.265 level. That is the marketing spin of AOM. And even AOM members admit VVC is better than AV1.
Liking one codec or whether it is royalty free is one thing, whether it is performing better is another thing.
I'm well aware of dark shikari. While there are obvious differences technologically and subjectively, on a generational level vp9 and HEVC are both positioned as h264 successors. We all know h264 is brilliant and flexible and very capable. Many companies were looking for an alternative with better licensing; on2's vp8 was Google's first push, but it still lagged behind h264, even though it used many of the same concepts and limitations. Vp9 and HEVC were certainly the next generation and competed with each other directly, really. Among the larger consumer video services, many keep h264 for compatibility, and reserve higher quality or resolutions or frame rates for the newer codecs. tiktok eventually settled on HEVC as its preferred codec, while Instagram used HEVC for a short while before migrating entirely to vp9.
Other developers ran into a ton of issues with licensing HEVC for their own software which is still a complete pain.
Anyway, people are now looking at what's next. VVC came out quite a while ago, and AV1 more recently, but when people are looking for the current sota codec with at least some good support, they end up choosing between the two, realistically. And yeah, VVC has advantages over AV1 and they are very different technically. But the market has pretty loudly spoken that VVC is a hassle no one wants to mess with, and AV1 is quickly becoming the ubiquitous codec with the closest rival VVC offering little to offset the licensing troubles (and lack of hardware support at this point as well)
Anyway, just saying. VVC is a huge pain. HEVC still is a huge pain, and though I prefer it to vp9 and it has much better quality and capabilities, the licensing issue makes it troublesome in so many ways. But the choice almost always comes down to vp9 or HEVC, then AV1 or VVC. Though at this point it might as well be, in order, h264, vp9, HEVC, AV1, and no one really cares about VVC.
I imagine that's a big part of the drive behind discontinuing Chromecast support..
https://www.androidcentral.com/streaming-tv/chromecast/netfl...
I doubt that. Netflix has an app on TVs as old as 8-10 years now. SoCs in such TVs aren't enough to decode AV1. They're stuck with H.264 for a long time.
Nah, that's more "we can't get ad injection working on the old Chromecast client" because it still works on early Chromecasts for ad-free plans.
On a related note, why are release groups not putting out AV1 WEB-DLs? Most 4K stuff is h265 now but if AV1 is supplied without re-encoding surely that would be better?
I looked into this before, and the short answer is that release groups would be allowed to release in AV1, but the market seems to prefer H264 and H265 because of compatibility and release speed. Encoding AV1 to an archival quality takes too long, reduces playback compatibility, and doesn't save that much space.
There also are no scene rules for AV1, only for H265 [1]
[1] https://scenerules.org/html/2020_X265.html
AV1 is the king of ultra-low bitrates, but as you go higher — and not even that much higher — HEVC becomes just as good, if not more. Publicly-available AV1 encoders (still) have a tendency to over-flatten anything that is low-contrast enough, while x265 is much better at preserving visual energy.
This problem is only just now starting to get solved in SVT-AV1 with the addition of community-created psychovisual optimizations... features that x264 had over 15 years ago!
> Encoding AV1 to an archival quality takes too long
With the SVT-AV1 encoder you can achieve better quality in less time versus the x265 encoder. You just have to use the right presets. See the encoding results section:
https://www.spiedigitallibrary.org/conference-proceedings-of...
Yeah, is there any good(and simple)guide for SVT-AV1 settings? I tried to convert many of my stuff to it but you really need to put a lot of time to figure out the correct settings for your media, and it becomes more difficult if your media is in mixed formats, encodings etc.
I do a lot of AV1 encoding. Here's a couple of guides for encoding with SVT-AV1 from enthusiast encoding groups:
https://wiki.x266.mov/docs/encoders/SVT-AV1
https://jaded-encoding-thaumaturgy.github.io/JET-guide/maste...
I'm surprised it took so long for CRF to dethrone 2-pass. We used to use 2-pass primarily so that files could be made to fit on CDs.
Yeah I’m talking about web-dl though not a rip so there is no encoding necessary.
Player compatibility. Netflix can use AV1 and send it to the devices that support it while sending H265 to those that don't. A release group puts out AV1 and a good chunk of users start avoiding their releases because they can't figure out why it doesn't play (or plays poorly).
h.264 has near-universal device support and almost no playback issues at the expensive of slightly larger file sizes. h.265 and av1 give you 10-bit 4K but playback on even modest laptops can become choppy or produce render artifacts. I tried all three, desperately wanting av1 to win but Jellyfin on a small streaming server just couldn't keep up.
I'm not in the scene anymore, but for my own personal encoding, at higher quality settings, AV1 (rav1e or SVT; AOM was crazy slow) doesn't significantly beat out x265 for most sources.
FGS makes a huge difference at moderately high bitrates for movies that are very grainy, but many people seem to really not want it for HQ sources (see sibling comments). With FGS off, it's hard to find any sources that benefit at bitrates that you will torrent rather than stream.
Because pirates are unaffected by the patent situation with H.265.
Everyone is affected by that mess, did you miss the recent news about Dell and HP dropping HEVC support in hardware they have already shipped? Encoders might not care about legal purity of the encoding process, but they do have to care about how it's going to be decoded. I like using proper software to view my videos, but it's a rarity afaik.
But isn’t AV1 just better than h.265 now regardless of the patents? The only downside is limited compatibility.
HW support for av1 is still behind h265. There's a lot of 5-10 year old hw that can play h265 but not av1. Second, there is also a split bw Dovi and HDR(+). Is av1 + Dovi a thing? Blu rays are obviously h265. Overall, h265 is the common denominator for all UHD content.
> Blu rays are obviously h265
Most new UHD, yes, but otherwise BRD primarily use h264/avc
Encoding my 40TB library to AV1 with software encoding without losing quality would take more then a year of not multiple years, consume lots of power while doing this, to save a little bit of storage. Granted, after a year of non stop encoding I would save a few TB of space. But it think it is cheaper to buy a new 20TB hard drive than the electricity used for the encoding.
I avoid av1 downloads when possible because I don’t want to have to figure out how to disable film grain synthesis and then deal with whatever damage that causes to apparent quality on a video that was encoded with it in mind. Like I just don’t want any encoding that supports that, if I can stay away from it.
In MPV it's just "F1 vf toggle format:film-grain=no" in the input config. And I prefer AV1 because of this, almost everything looks better without that noise.
You can also include "vf=format:film-grain=no" in the config itself to start with no film grain by default.
I watch almost everything in Infuse on Apple TV or in my browser, though.
What's wrong with film grain synthesis? Most film grain in modern films is "fake" anyway (The modern VFX pipeline first removes grain, then adds effects, and lastly re-adds fake grain), so instead of forcing the codec to try to compress lots of noise (and end up blurring lots of it away), we can just have the codec encode the noisless version and put the noise on after.
I watch a lot of stuff from the first 110ish years of cinema. For the most recent 25, and especially 15… yeah I dunno, maybe, but easier to just avoid it.
I do sometimes end up with av1 for streaming-only stuff, but most of that looks like shit anyway, so some (more) digital smudging isn’t going to make it much worse.
Even for pre-digital era movies, you want film grain. You just want it done right (which not many places do to be fair).
The problem you see with AV1 streaming isn't the film grain synthesis; it's the bitrate. Netflix is using film grain synthesis to save bandwidth (e.g. 2-5mbps for 1080p, ~20mbps for 4k), 4k bluray is closer to 100mbps.
If the AV1+FGS is given anywhere close to comparable bitrate to other codecs (especially if it's encoding from a non-compressed source like a high res film scan), it will absolutely demolish a codec that doesn't have FGS on both bitrate and detail. The tech is just getting a bad rap because Netflix is aiming for minimal cost to deliver good enough rather than maximal quality.
With HEVC you just don't have the option to disable film grain because it's burned into the video stream.
I’m not looking to disable film grain, if it’s part of the source.
Does AV1 add it if it's not part of the source?
I dunno, but if there is grain in the source it may erase it (discarding information) then invent new grain (noise) later.
I'm skeptical of this (I think they avoid adding grain to the AV1 stream which they add to the other streams--of course all grain is artificial in modern times), but even if true--like, all grain is noise! It's random noise from the sensor. There's nothing magical about it.
The grain’s got randomness because distribution and size of grains is random, but it’s not noise, it’s the “resolution limit” (if you will) of the picture itself. The whole picture is grain. The film is grain. Displaying that is accurately displaying the picture. Erasing it for compression’s sake is tossing out information, and adding it back later is just an effect to add noise.
I’m ok with that for things where I don’t care that much about how it looks (do I give a shit if I lose just a little detail on Happy Gilmore? Probably not) and agree that faking the grain probably gets you a closer look to the original if you’re gonna erase the grain for better compression, but if I want actual high quality for a film source then faked grain is no good, since if you’re having to fake it you definitely already sacrificed a lot of picture quality (because, again, the grain is the picture, you only get rid of it by discarding information from the picture)
If you’re watching something from the 70s, sure. I would hope synthesized grain isn’t being used in this case.
But for anything modern, the film grain was likely added during post-production. So it really is just random noise, and there’s no reason it can’t be recreated (much more efficiently) on the client-side.
Smaller PT sites usually allow it
Bigger PT sites with strict rules do not allow it yet and are actively discussing/debating it.Netflix Web-DLs being AV1 is definitely pushing that. The codec has to be a select-able option during upload.
I've seen some on private sites. My guess is they are not popular enough yet. Or pirates are using specific hardware to bypass Widevine encryption (like an Nvidia Shield and burning keys periodically) that doesn't easily get the AV1 streams.
I'm seeing releases pop up on Pirate Bay with AV1 this year.
Weirdly, Netflix on my Samsung TV it's been a few months it's using only H264. Not AV1. When they first launched AV1, it worked there...
Honestly not complaining, because they were using AV1 with 800-900~kbps for 1080p content, which is clearly not enough compared to their 6Mbps h.264 bitrate.
they may have determined the decoding of av1 was too poor or that software decoding av1 wasn't a good idea.
For a second there I wasn't looking very close and I thought it said that 30% of Netflix was running on .AVI files
> At Netflix, our top priority is delivering the best possible entertainment experience to our members.
I dont think that is true of any streamers. Otherwise they wouldnt provide the UI equivalent of a shopping centre that tries to get you lost and unable to find your way out.
Or compression that makes a streamed 4K video look worse than a 1080p video played locally.
Compression is great and all, but Netflix is overdoing it and their content looks like an over-sharpened mess with lego blocks in high intensity scenes. And no, it's not my connection, Apple TV does it far better and so does Prime.
It's really sad that most people never get to experience a good 4K Blu-ray, where the grain is actually part of the image as mastered and there's enough bitrate to not rely on sharpening.
This is a great result from Google, Netflix, Cisco, etc.
Am I the only one that thought this is an old article by the title? AV1 is now 10 years old and AV2 has been announced for year-end release few months ago. If anything the news is that AV1 powers only 30% by now. At least HEVC, released about the same time, has gotten quite popular in warez scene (movies/TV/anime) for small encodes, whereas AV1 releases are still considered a rarity. (Though to be fair 30% Netflix & YT means AV1 usage in total is much higher.) Will've expected a royalty-free codec to've been embraced more but seems its difficulty for long time to be played on low power devices hindered its adoption.
The one big hardware deficiency of my Nvidia Shield TV is its lack of YouTube AV1 support.
Something doesn’t quite add up to me. The post says “AV1 powers approximately 30% of all Netflix viewing”. Impressive, but I’m wondering why it isn’t higher? I’m guessing most devices should support AV1 software decoders. 88% of devices in certified in the last 4 years support AV1, all browsers support AV1 software decoding, Netflix apps on Android (since 2021) and iOS (since 2023) obviously do.
So why isn’t it AV1 higher? The post doesn’t say, so we can only speculate. It feels like they’re preferring hardware decoding to software decoding, even if it’s an older codec. If this is true, it would make sense - it’s better for the client’s power and battery consumption.
But then why start work on AV2 before AV1 has even reached a majority of devices? I’m sure they have the answer but they’re not sharing here.
Smart TVs, TV sticks, and a lot of mobile devices will not be capable of decoding AV1 in software in realtime, given their low-spec CPUs. I imagine that Netflix is only serving AV1 to devices with hardware decoding support.
Qualcomm seems to be lagging behind and doesn't have AV1 decoder except in high end SoCs.
I understand that sometimes the HN titles get edited to be less descriptive and more generic in order to match the actual article title.
What’s the logic with changing the title here from the actual article title it was originally submitted with “AV1 — Now Powering 30% of Netflix Streaming” to the generic and not at all representative title it currently has “AV1: a modern open codec”? That is neither the article title nor representative of the article content.
OK guys, my screwup.
We generally try to remove numbers from titles, because numbers tend to make a title more baity than it would otherwise be, and quite often (e.g., when reporting benchmark test results) a number is cherry-picked or dialed up for maximum baitiness. In this case, the number isn't exaggerated, but any number tends to grab the eye more than words, so it's just our convention to remove number-based titles where we can.
The thing with this title is that the number isn't primarily what the article is about, and in fact it under-sells what the article really is, which is a quite-interesting narrative of Netflix's journey from H.264/AVC, to the initial adoption of AV1 on Android in 2020, to where it is now: 30% adoption across the board.
When we assess that an article's original title is baity or misleading, we try to find a subtitle or a verbatim sentence in the article that is sufficiently representative of the content.
The title I chose is a subtitle, but I didn't take enough care to ensure it was adequately representative. I've now chosen a different subtitle which I do think is the most accurate representation of what the whole article is about.
Though in the original title AV1 could be anything if you don't know it's a codec. How about:
"AV1 open video codec now powers 30% of Netflix viewing, adds HDR10+ and film grain synthesis"
AV1 is fine as-is. Plenty of technical titles on HN would need to be googled if you didn't know it. Even in yours, HDR10+ "could be anything if you don't know it". Play this game if you want, but it's unwindable. The only people who care about AV1 already know what it is.
Well, I'm interested in AV1 as a videographer but hadn't heard of it before. Without 'codec' in the title I would have thought it was networking related.
Re: HDR - not the same thing. HDR has been around for decades and every TV in every electronics store blasts you with HDR10 demos. It's well known. AV1 is extremely niche and deserves 2 words to describe it.
AV1 has been around for a decade (well, it was released 7 years ago but the Alliance for Open Media was formed a decade ago).
It's fine that you haven't heard of it before (you're one of today's lucky 10,000!) but it really isn't that niche. YouTube and Netflix (from TFA) also started switching to AV1 several years ago, so I would expect it to have similar name recognition to VP9 or WebM at this point. My only interaction with video codecs is having to futz around with ffmpeg to get stuff to play on my TV, and I heard about AV1 a year or two before it was published.
this is the reason articles exist, and contain more information than the headline does.
you might not know what AV1 is, and that's fine, but the headline doesn't need to contain all the background information it is possible to know about a topic. if you need clarification, click the link.
I'm old (50) and have heard AV1 before. My modern TV didn't say HDR or HDR10 (it did say 4k). Agree that AV1 should include "codec".
One word, or acronym, just isn't enough to describe anything on this modern world.
> Though in the original title AV1 could be anything if you don't know it's a codec.
I'm not trying to be elitist, but this is "Hacker News", not CNN or BBC. It should be safe to assume some level of computer literacy.
Knowledge of all available codecs is certainly not the same tier as basic computer literacy. I agree it doesn't need to be dumbed down to the general user, but we also shouldn't assume everyone here know every technical abbreviation.
The article barely mentioned “open”, and certainly gave no insight as to what “open” actually means wrt AV1.
Amen. The mania for obscurity in titles here is infuriating. This one is actually replete with information compared to many you see on the front page.
If there really was a “mania for obscurity in titles” we’d see a lot more complaints than we do.
Our title policy is pretty simple and attuned for maximum respect to the post’s author/publisher and the HN audience.
We primarily just want to retain the title that was chosen by the author/publisher, because it’s their work and they are entitled to have such an important part of their work preserved.
The only caveat is that if the title is baity or misleading, we’ll edit it, but only enough that it’s no longer baity or misleading. That’s because clickbait and misleading titles are disrespectful to the audience.
Any time you see a title that doesn’t conform to these principles, you’re welcome to email us and ask us to review it. Several helpful HN users do this routinely.
hacker news loves low information click bait titles. The shorter and more vague the better.
It is usually Dang using his judgment.
I really like moderation on HN in general, but honestly this inconsistent policy of editorializing titles is bad. There were plenty of times where submitter editorialized titles (e.g GitHub code dumps of some project) were changed back to useless and vague (without context) original titles.
And now HN administration tend to editorialize in their own way.
For me that’s a FU moment that reminds me ‘TF am I doing here?’ I genuinely see this resource as a censoring plus advertising (both for YC, obviously) platform, where there are generic things, but also things someone doesn’t want you to read or know. The titles are constantly being changed to gibberish like right here, the adequate comments or posts are being dead, yet the absolutely irrelevant or offensive things, can stay not touched. Etc.
Also, it’s not the whole picture. AV1 is open because it didn’t have the good stuff (newly patented things) and as such I also wouldn’t say it’s the most modern.
AV1 has plenty of good stuff. AOM (the agency that developed AV1) has a patent pool https://www.stout.com/en/insights/article/sj17-the-alliance-... comprising of video hardware/software patents from Netflix, Google, Nvidia, Arm, Intel, Microsoft, Amazon and a bunch of other companies. AV1 has a bunch of patents covering it, but also has a guarantee that you're allowed to use those patents as you see fit (as long as you don't sue AOM members for violating media patents).
AV1 definitely is missing some techniques patented by h264 and h265, but AV2 is coming around now that all the h264 innovations are patent free (and now that there's been another decade of research into new cutting edge techniques for it).
Just because something is patented doesn't necessarily mean its good. I think head to head comparisons matter more. (Admittedly i dont know how av1 holds up)
Yes, but in this case, it does.
AV1 is good enough that the cost of not licensing might outweigh the cost of higher bandwidth. And it sounds like Netflix agrees with that.
Is it me or this post has LLM vibes?
Top post without a single comment and only 29 points. Clearly my mental model of how posts bubble to the top is broken.
IIRC, there's a time/recency factor. If we assume that most people don't browse /newest (without commenting on should, I suspect this is true), then that seems like a reasonable way to help surface things; enough upvotes to indicate interest means a story gets a chance at the front page.