Hey HN, I'm Nick. TopMail just won Best in Show at Jason Calacanis's LaunchFest 2026. Now I need real users, not judges — so here we are.
The problem: email marketing platforms charge you more as your list grows. A 50k list on Klaviyo runs $790+/mo. On Mailchimp it's $630+. The underlying cost of sending email is fractions of a penny. The markup is enormous.
TopMail is $20/mo flat. Unlimited contacts, unlimited sends. We run on SES, deliverability is solid, and we pass the savings through instead of marking up 10-50x.
Built API-first: full REST API, Node SDK (npm install @topmail/sdk), and docs specifically for coding agents. You can create contacts, build campaigns, and trigger sends entirely from code or from an AI agent. No dashboard clicking required.
AI is built in for generating email copy, subject lines, and campaign optimization — but that's table stakes at this point.
API docs: api.topmail.so/developers. Agent-specific docs: api.topmail.so/developers/coding-agents.
Quick 2-min video showing how TopMail compares to Mailchimp/Klaviyo pricing and a little walkthrough:
Man, I really appreciated this guy’s authenticity. Finally, we’ve got straight shooter who can help us little guys get REAL customers without breaking the bank on all that needless bell and whistle crap every marketing “guru” has been serving up the past decade.
I’m really excited to use TopMail to drive my existing and new customers directly to my website and away from the monolithic overlord platforms.
TopMail is what the internet was designed for - openness, community, and the ability for small guy with a great product (and a little bit of pluck) out there in the world to thrive !
It’s about time! Flat rate will change everything, espescially for small startups like mine. Can’t wait to dive in and check the platform out. Sounds like a lot of thoughtful improvements over Klaviyo generally.
Thanks! Would love to hear what you think once you're in there. If anything feels off or missing vs Klaviyo, let me know — still early and building fast.
Congrats on the LaunchFest 2026 presentation... I think your flat pricing scheme plus the AI integration is amazing. Email marketing definitely needs to be reinvented. Keep me posted on updates.
Thanks! Happy to keep you posted. If you want to kick the tires, sign up at topmail.so — free tier is 5,000 emails/mo, no credit card needed. And if you have any feedback on the API or product, I'm all ears: nick@topmail.so
Been following TopMail since before launch. Much easier setup than MailChimp and the pricing is a big plus. Cool to see it win LaunchFest - well deserved.
Please tell him to check it out! If he's spending a lot on email for lead gen, the flat pricing alone will save him a ton. Happy to help him get set up.
ugh mailchimp just bumped me to $150/mo for like 12k contacts, half of which haven't opened an email in months. but they still count them. flat pricing makes so much more sense, will give this a shot.
appreciate you checking us out! yes the whole "pay per contact" thing even when half your list is dead is not pleasant. we don't charge for list size at all — flat $20 no matter how many contacts. lmk if you need help migrating over, happy to assist.
Hey HN, I'm Nick. TopMail just won Best in Show at Jason Calacanis's LaunchFest 2026. Now I need real users, not judges — so here we are.
The problem: email marketing platforms charge you more as your list grows. A 50k list on Klaviyo runs $790+/mo. On Mailchimp it's $630+. The underlying cost of sending email is fractions of a penny. The markup is enormous.
TopMail is $20/mo flat. Unlimited contacts, unlimited sends. We run on SES, deliverability is solid, and we pass the savings through instead of marking up 10-50x.
Built API-first: full REST API, Node SDK (npm install @topmail/sdk), and docs specifically for coding agents. You can create contacts, build campaigns, and trigger sends entirely from code or from an AI agent. No dashboard clicking required.
AI is built in for generating email copy, subject lines, and campaign optimization — but that's table stakes at this point.
API docs: api.topmail.so/developers. Agent-specific docs: api.topmail.so/developers/coding-agents.
Quick 2-min video showing how TopMail compares to Mailchimp/Klaviyo pricing and a little walkthrough:
https://www.youtube.com/watch?v=WmgM7_CncSc
I'd love feedback on the API, the pricing model, or anything else. Happy to answer questions.
Man, I really appreciated this guy’s authenticity. Finally, we’ve got straight shooter who can help us little guys get REAL customers without breaking the bank on all that needless bell and whistle crap every marketing “guru” has been serving up the past decade.
I’m really excited to use TopMail to drive my existing and new customers directly to my website and away from the monolithic overlord platforms.
TopMail is what the internet was designed for - openness, community, and the ability for small guy with a great product (and a little bit of pluck) out there in the world to thrive !
We are reaching new heights of comment slop
Really appreciate that — that's exactly why we built it. Let me know how it goes when you get set up, happy to help, at your service!
Out of 7 accounts that commented on this post, 6 of them were created today…
We love when new users join hn don't we :)
It’s about time! Flat rate will change everything, espescially for small startups like mine. Can’t wait to dive in and check the platform out. Sounds like a lot of thoughtful improvements over Klaviyo generally.
Thanks! Would love to hear what you think once you're in there. If anything feels off or missing vs Klaviyo, let me know — still early and building fast.
I will do for sure. Congrats on the win at Launch!
Congrats on the LaunchFest 2026 presentation... I think your flat pricing scheme plus the AI integration is amazing. Email marketing definitely needs to be reinvented. Keep me posted on updates.
Thanks! Happy to keep you posted. If you want to kick the tires, sign up at topmail.so — free tier is 5,000 emails/mo, no credit card needed. And if you have any feedback on the API or product, I'm all ears: nick@topmail.so
Been following TopMail since before launch. Much easier setup than MailChimp and the pricing is a big plus. Cool to see it win LaunchFest - well deserved.
Thanks Mike, appreciate the early support! Lot more coming soon.
Great job Nick, I've always hated the metered pricing of MailChimp and Klaviyo. I'm going to try this out right now!
Thanks Jeff, appreciate it! If you hit any snags getting set up, shoot me an email — nick@topmail.so. Happy to help.
Ohh gotta tell my brother-in-law about this, he’s spending crazy amounts of money on this for lead generation.
Please tell him to check it out! If he's spending a lot on email for lead gen, the flat pricing alone will save him a ton. Happy to help him get set up.
ugh mailchimp just bumped me to $150/mo for like 12k contacts, half of which haven't opened an email in months. but they still count them. flat pricing makes so much more sense, will give this a shot.
appreciate you checking us out! yes the whole "pay per contact" thing even when half your list is dead is not pleasant. we don't charge for list size at all — flat $20 no matter how many contacts. lmk if you need help migrating over, happy to assist.
interesting value proposition. i'm emailing 40k+ leads and paying klaviyo almost $700/mo. api-first is the right call too. will test it.
Wish I had this back when I had 100,000 mailing list.
Really means a lot coming from you, Phil. If you ever spin up another list, we're here 100.
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