Disagree with the overall argument. Human effort is still a moat. I've been spending the past couple of months creating a codebase that is almost entirely AI-generated. I've gotten way further than I would have otherwise at this pace, but it was still a lot of effort, and I still wasted time going down rabbit holes on features that didn't work out.
There's some truth in there that judgement is as important as ever, though I'm not sure I'd call it taste. I'm finding that you have to have an extremely clear product vision, along with an extremely clear language used to describe that product, for AI to be used effectively. Know your terms, know how you want your features to be split up into modules, know what you want the interfaces of those modules to be.
Without the above, you run into the same issue devs would run into before AI - the codebase becomes an incoherent mess, and even AI can't untangle it because the confusion gets embedded into its own context.
I feel like you're pretty strongly agreeing that taste is important: " I'm finding that you have to have an extremely clear product vision...""
Clear production vision that you're building the right thing in the right way -- this involves a lot of taste to get right. Good PMs have this. Good enginers have this. Visionary leaders have this....
The execution of using AI to generate the code and other artifacts, is a matter of skill. But without the taste that you're building the right thing, with the right features, in a revolutionary way that will be delightful to use....
I've looked at three non-engineer vibe-coded businesses in the past month, and can tell that without taste, they're building a pretty mediocre product at best. The founders don't see it yet. And like the article says, they're just setting themselves up for mediocrity. I think any really good PM would be able to improve all these apps I looked at almost immediately.
The way I understood it, the original article is saying the _only_ remaining differentiator is taste and the comment you replied to is saying "wrong, there are also other things, such as effort".
I don't necessarily interpret the comment you replied to as saying that "taste is not important", which seems like what you are replying to, just that it's not the only remaining thing.
I agree that taste gets you far. And I agree with all the examples of good taste that you brought up.
But even with impeccable taste, you still need to learn, try things, have ideas, change your mind etc.. putting all of that in the bucket of "taste" is stretching it..
However, having good taste when putting in the effort, gets your further than with effort alone. In fact, effort alone gets you nowhere, and taste alone gets you nowhere. Once you marry the two you get somewhere.
> I've gotten way further than I would have otherwise at this pace, but it was still a lot of effort, and I still wasted time going down rabbit holes on features that didn't work out.
By the time I'm done learning about the structure of the code that AI wrote, and reviewing it for correctness and completeness, it seems to be as much effort as if I had just written it myself. And I fear that will continue to be the reality until AIs can be trusted.
You make a really salient point about having a clear vision and using clear language. Patrick Zgambo says that working with AI is spellcasting; you just need to know the magic words. The more I work with AI tools, the more I agree.
Now, figuring out those words? That's the hard part.
It's leaning in a good direction, but the author clearly lacks the language and understanding to articulate the actual problem, or a solution. They simply dont know what they dont know.
> Human effort is still a moat.
Also slightly off the mark. If I sat one down with all the equipment and supplies to make a pair of pants, the majority of you (by a massive margin) are going to produce a terrible pair of pants.
Thats not due to lack of effort, rather lack of skill.
> judgement is as important as ever,
Not important, critical. And it is a product of skill and experience.
Usability (a word often unused), cost, utility, are all the things that people want in a product. Reliability is a requirement: to quote the social network "we dont crash". And if you want to keep pace, maintainability.
> issue devs would run into before AI - the codebase becomes an incoherent mess
The big ball of mud (https://www.laputan.org/mud/ ) is 27 years old, and still applies. But all code bases have a tendency to acquire cruft (from edge cases) that don't have good in line explanations, that lack durable artifacts. Find me an old code base and I bet you that we can find a comment referencing a bug number in a system that no longer exists.
We might as an industry need to be honest that we need to be better librarians and archivists as well.
That having been said, the article should get credit, it is at least trying to start to have the conversations that we should be having and are not.
> Without the above, you run into the same issue devs would run into before AI - the codebase becomes an incoherent mess, and even AI can't untangle it because the confusion gets embedded into its own context.
We have a term for this and it is called "Comprehension Debt" [0] [1].
I'm not sure I agree the term applies. Comprehension debt, as I understand it, is just the dependency trap mentioned in that arxiv paper you linked. It means that the AI might have written something coherent or not, but you as a human evaluator have little means to judge it. Because you've relied on it too much and the scope of the code has exceeded the feasibility of reading it manually.
When I talk about an incoherent mess, I'm talking about something different. I mean that as the codebase grows and matures, subtle details and assumptions naturally shift. But the AI isn't always cleaning up the code that expressed those prior assumptions. These issues compound to the point that the AI itself gets very confused. This is especially dangerous for teams of developers touching the same codebase.
I can't share too much detail here, but some personal experience I ran into recently: we had feature ABC in our platform. Eventually another developer came in, disagreed with the implementation, and combined some aspects of it into a new feature XYZ. Both were AI generated. What _should_ have happened is that feature ABC was deleted from the code or refactored into XYZ. But it wasn't, so now the codebase has two nearly identical modules ABC and XYZ. If you ask Claude to edit the feature, you've got a 50/50 shot on which one it chooses to target, even though feature ABC is now dead, unreachable code.
You might say that resolving the above issue is easy, but these inconsistencies become quite numerous and unsustainable in a codebase if you lean on AI too much, or aren't careful. This is why I say that having a super clear vision up front is important, because it reduces this kind of directional churn.
I think you're missing the point. Effort is a moat now because centaurs (human+AI) still beat AIs, but that gap gets smaller every year (and will ostensibly be closed).
The goal is to replicate human labor, and they're closing that gap. Once they do (maybe decades, but probably will happen), then only that "special something" will remain. Taste, vision... We shall all become Rick Rubins.
> but that gap gets smaller every year (and will ostensibly be closed)
As long as you build software for humans (and all software we build is for humans, ultimately), you'll need humans at the helm to steer the ship towards a human-friendly solution.
The thing is, do humans _need_ most software? The less surfaces that need to interact with humans, the less you need humans in the loop to design those surfaces.
In a hypothetical world where maybe some AI agents or assistants do the vast majority of random tasks for you, does it matter how pleasing the doordash website looks to you? If anything, it should look "good" to an ai agent so that its easier to navigate. And maybe "looking good" just amounts to exposing some public API to do various things.
UIs are wrappers around APIs. Agents only need to use APIs.
do you need taste if you can massively parallel a/b test your way to something that is tasteful? say like you take your datacenter of geniuses and have a a rubin-loop supervising testing different directions. shouldn't that be close enough?
I'm continually fascinated by the huge differences in individual ability to produce successful results with AI. I always assumed that one of the benefits of AI was "anyone can do this". Then I realized a lot of people I interact with don't really understand the problem they're trying to solve all that well, and have some irrational belief that they can get AI to brute force their way to a solution.
For me I don't even use the more powerful models (just Sonnet 4.6) and have yet to have a project not come out fairly successful in a short period of time. This includes graded live coding examples for interviews, so there is at least some objective measurement that these are functional.
Strangely I find traditional software engineers, especially experienced ones, are generally the worst at achieving success. They often treat working with an agent too much like software engineering and end up building bad software rather than useful solutions to the core problem.
> I always assumed that one of the benefits of AI was "anyone can do this". Then I realized a lot of people I interact with don't really understand the problem they're trying to solve all that well
I've been through a handful of "anyone can do this" epiphanies since the 90s and have come to realize the full statement should be "anyone can do this if they care about the problem space".
"AI" tools I've got at work (and am mandated to use, complete with usage tracking) aren't a wide-open field of options like what someone experimenting on their own time might have, so I'm stuck with whatever they give me. The projects are brown-field, integrate with obscure industry-specific systems, are heavy with access-control blockers, are already in-flight with near-term feature completion expectations that leave little time for going back and filling in the stuff LLMs need to operate well (extensive test suites, say), and must not wreck the various databases they need to interact with, most of which exist only as a production instance.
I'm sure I could hack together some simple SaaS products with goals and features I'm defining myself in a weekend with these tools all on my own (no communication/coordination overhead, too!), though. I mean for an awful lot of potential products I could do that with just Rails and some gems and no LLM any time I liked over the last 15+ years or whatever, but now I could do it in Typescript or Rust or Go et c. with LLMs, for whatever that's worth. At work, with totally different constraints, the results are far less dramatic and I can't even feasibly attempt to apply some of the (reputedly) most-productive patterns of working with these things.
Meanwhile, LLMs are making all the code-adjacent stuff like slide decks, diagrams, and ticket trackers, incredibly spammy.
[EDIT] Actually, I think the question "why didn't Rails' extreme productivity boost in greenfield tiny-team or solo projects translate into vastly-more-productive development across all sectors where it might have been relevant, and how will LLMs do significantly better than that?" is one I'd like to see, say, a panel of learned LLM boosters address. Not in a shitty troll sort of way, I mean their exploration of why it might play out differently would actually be interesting to me.
If every project you have tackled has come out successful, then you are managing to never tackle a problem that is secretly literally impossible, which is a property of whatever prefilter you are applying to potential problems. Given that your prefilter has no false positives, the main bit of missing information is how many false negatives it has.
Yeah, for those you can just relax and trust the vibes. It's for complex software projects you need those software engineering chops, otherwise you end up with a intractable mess.
> Strangely I find traditional software engineers, especially experienced ones, are generally the worst at achieving success. They often treat working with an agent too much like software engineering and end up building bad software rather than useful solutions to the core problem.
This feels a bit like a strawman. How do you assess it to be bad software without being an engineer yourself? What constitutes successful for you?
If anything, AI tools have revealed that a lot of people have hubris about building software. With non-engineers believing they're creating successful work without realizing it's a facade of a solution that's a ticking time bomb.
The joke is that "taste" usually implies you have some strong personal sense of self and style, but if you walked into tech offices in the bay area everyone looks like that and acts/talks the same.
So its ironic that these same people are talking about "taste" when they ostensibly have very little.
The joke is that the person "saying" this is wearing their "I'm a rational, independent thinker!" tech uniform (expensive Nordic outdoors wear, so practical, so smart, so active, Vimes' boot theory, et c, not like those clowns in business wear, I'm interested in practicality not signaling, that's why I'm spending so much money signaling so hard about how rational I am).
They are visibly displaying a complete lack of personal taste, instead wearing the SV equivalent of an outdated-cut, off-the-rack navy blue (or even black, LOL) business suit.
The joke is that the message "good taste is what matters now" is being delivered by someone apparently, in a specifically SV sort of way, with a deficit of good taste.
The joke is that all of the engineers that came before AI were also just following established patterns, right down to everyone wearing the same outfit to work despite our tech workplaces usually being very business casual. Implication that taste was not something these engineers had either.
I think there is a parallel to what happened to watch market with Quartz crisis. The same way Quartz has led to decline of Swiss movements, LLMs are going to have a huge affect on developer market. I hypothesize that in future there will be a micro segment which about quality, taste, exclusivity etc the same way the luxury watch makers found a niche. My perspective is that this "taste" or "quality" will not be a moat. Instead, it will be a niche where only a small segment would care about it.
> One of the most useful things about AI is also one of the most humbling: it reveals how clear your own judgment actually is. If your critique stays vague, your taste is still underdeveloped. If your critique becomes precise, your judgment is stronger than the model output. You can then use the model well instead of being led by it.
Something I find that teams get wrong with agentic coding: they start by reverse engineering docs from an existing codebase.
This is a mistake.
Instead, the right train of thought is: "what would perfect code look like?" and then meticulously describe to the LLM what "perfect" is to shape every line that gets generated.
This exercise is hard for some folks to grasp because they've never thought much about what well-constructed code or architectures looks like; they have no "taste" and thus no ability to precisely dictate the framework for "perfect" (yes, there is some subjectivity that reflects taste).
> Instead, the right train of thought is: "what would perfect code look like?" and then meticulously describe to the LLM what "perfect" is to shape every line that gets generated.
I think this goes against what a lot of developers want AI to be (not me, to be clear).
Also a lot of middle managers. Many organizations enthusiastically adopting AI are doing so because they want to appeal to the authority of the bots and bludgeon colleagues with it.
With the right docs, I can lift every developer of every skill level up to a minimum "floor" and influence every line of code that gets committed to move it closer to "perfect".
I'm not writing every prompt so there is still some variation, but this approach has given us very high quality PRs with very minimal overhead by getting the initial generation passes as close to "perfect" as reasonably possible.
Oh I agree with you, I'm just saying a lot of developers don't want to use it like that. AI has liberated them from the drudgery of reading and writing code and they won't accept that they should still be doing a bit of both, if not a lot of reading.
It does amaze me when colleagues refuse to read what I (personally, deliberately) wrote (they ask AI to summarize), but then tell AI to write their response and it's absolutely bloated and full of misconceptions around my original document.
If they aren't willing to read what I put effort into, why should I be expected to read the ill-conceived and verbose response? I really don't want to get into a match of my AI arguing with your AI, but that's what they've told me I should be doing...
I've worked in too many large codebases where no one can point to any _single file or class_ and label it "correct," ("the right way") yet management is amazed when the lack of a "North Star" means the codebase is full of overlapping, piecemeal patterns that are lucky to work together at all.
That's why the team needs someone with "taste" to dictate the idiomatic way to do it and why LLMs (when used this way) can raise the floor of quality and baseline of consistency.
> Instead, the right train of thought is: "what would perfect code look like?"
That's the classic 2nd-system effect - "let's rewrite it from scratch, now that we know what we want". And you throw away all the hard-learned lessons.
Not really the case; you're misunderstanding the term second system effect.
> The general tendency is to over-design the second system, using all the ideas and frills that were cautiously sidetracked on the first one. The result, as Ovid says is a "big pile". For example, consider the IBM 709 architecture, later embodied in the 7090. This is an upgrade, a second system for the very successful and clean 704. The operation set is so rich and profuse that only about half of it was regularly used. (p.55)
>
> The second-system effect has another manifestation somewhat different from pure functional embellishment. That is a tendency to refine techniques whose very existence has been made obsolete by changes in basic system assumptions. (p.56)
It's the exact opposite: by explicitly dictating what is correct, perfect, and standard in this codebase, we achieve very high consistency and quality with very little "embellishment" and excess because the LLM is following a set of highly curated instructions rather than the whims of each developer on the team.
Suggest that you re-read what Brooks meant by "second system effect".
It’s an unbelievable lack of self awareness. I tried to give it the benefit of the doubt because surely no one would stoop to that level, but 5 paragraphs in and I’m certain it is AI written.
If you're properly bitter-lesson-pilled then why wouldn't better models continue to develop and improve taste and discernment when it comes to design, development, and just better thinking overall?
I think that would imply the creation of AGI (i.e. something as intelligent or more intelligent than mankind), which many consider to be science fiction at this point.
> bitter-lesson-pilled
The "bitter lesson" doesn't imply that AGI is coming, all it says is that letting AIs learn on their own yields better results than directly teaching them things.
I think the author addresses this in saying that since AI output is statistically plausible by design its unlikely to improve in this area. Why do you think AI will get better in this way?
Regardless of how good the tools get, third-party tooling can never be a product differentiator unless you somehow manage to have exclusive access. Otherwise, everyone else out there can and will use the same tools you are. It's more a hedonic treadmill than a moat.
Speed and distribution aren't a long-run moat because they are something AI can canabalize in a platform. Eventually they will coexist on your distribution base and offer it at a lower cost than you. Its a mote if it holds up before you exit at a high valuation... which a lot are setup to do.
Taste: that's interesting. There is an argument there. It's hard to keep in the long-run and requires a lot of reinvestment in new talent
Proprietary data: Yes, very much so.
Trade Craft: Your new shiney system will still have to adhere to methods of of old clunky real world systems. Example, evidence for court. Methods for investigations. This is going to be industry specific, but you'd be surprised how many there are. This is long-term.
Those who have the moat should focus on short burts of meaningful changes as they will rely heavily on gaining trust in established systems. In those places its more about trusting whats going on than doing it faster and better, so you want trust + faster and/or better.
IMO, taste has always been one of the strongest moats because we struggle to define what good taste even is. We know it when we see it, but other than pointing to examples, we can’t really describe it in general terms. I still remember a line from Paul Graham’s Hackers and Painters where he was describing the difficulty of hiring software engineers. He says he was talking with a colleague after an interview and remarked (I’m paraphrasing), “I know he can write code. But does he have taste?” Taste is something we all want our colleagues and products and services to have, but defining it is really difficult. And yes, I fully agree with the writer that it’s important more than ever in this age of AI where generation is cheap.
> AI and LLMs have changed one thing very quickly: competent output is now cheap.
If you're working on something not truly novel, sure.
If you're using LLMs to assist in e.g. Mathematics work on as-yet-unproven problems, then this is hardly the case.
Hell, if we just stick to the software domain: Gemini3-DeepThink, GPT-5.4pro, and Opus 4.6 perform pretty "meh" writing CUDA C++ code for Hopper & Blackwell.
And I'm not talking about poorly-spec'd problems. I'm talking about mapping straightforward mathematics in annotated WolframLanguage files to WGMMA with TMA.
I am not sure you set it up right. Did you have a runnable WolframLanguage file so it can compare results? Did you give it H100 / H200 access to compile and then iterate?
My experience is that once you have these two, it does amazing kernel work (Codex-5.4).
I think "taste" is definitely an overused meme at this point, its like tech twitter discovered this word in 2024 and never stopped using it (same with "agency", "high leverage", etc).
Having read the article, I think I see the author's argument (*). I think "taste" here in an engineering context basically just comes down to an innate feeling of what engineering or product directions are right or wrong. I think this is different from the type of "taste" most people here are talking about, though I'm sure product "taste" specifically is somewhat correlated with your overall "taste." Engineering "taste" seems more correlated with experience building systems and/or strong intuitions about the fundamentals. I think this is a little different from the totally subjective, "vibes based taste" that you might think of in the context of design or art.
Now where I disagree is that
1. "taste" is a defensible moat
2. "taste" is "ai-proof" to some extent
"Taste" is only defensible to the extent that knowing what to do and cutting off the _right_ cruft is essential to moving faster. Moving faster and out executing is the real "moat" there. And obviously any cognitive task, including something as nebulous as "taste," can in theory be done by a sufficiently good AI. Clarity of thought when communicating with AI is, imo, not "taste."
Talking specifically about engineering - the article talks about product constraints and tradeoffs. I'd argue that these are actually _data_ problems, and once you solve those, tradeoffs and solving for constraints go from being a judgement call to being a "correct" solution. That is to say, if you provide more information to your AI about your business context, the less judgement _you_ as the implementer need to give. This thinking is in line with what other people here have already said (real moats are data, distribution, execution speed).
I think there's something a bit more interesting to say about the user empathy part, since it could be difficult for LLMs to truly put themselves in users shows when designing some interactive surfaces. But I'm sure that can be "solved" too, or at least, it can be done with far less human labor than it already takes.
In general though, tech people are some of the least tasteful people, so its always funny to see posts like this.
Ah, the classic "we'll ship production to China and just do design and marketing in US, because we have taste on what to build, and China doesn't". That worked really well...
This cope is insane. Even simple projects generated by Claude are riddled with bugs. And there’s no way in hell it could generate a larger scoped project without a lot of manual human intervention. But yea, TODO apps and trivial calculators are effectively “solved”. Same with leetcode. I guess that’s probably the limit of many people’s imagination these days.
I use AI for code and we review that code and write tests ourselves first which the AI cannot touch. For writing we hardly ever do, unless we know the requester of something is incompetent and will never read it anyway; then it is a waste of time to do anything, but they expect something substantial and nice looking to tick a few boxes. It is great for that; a large bank with 40 layers of management, all equally incompetent, asked for a 'all encompassing technical document vault'; one of them sent an 'expectation document' which contained so much garbage as to show they did not even know what they were asking, but 1000s of pages was the expectation. So sure, claude will write that in an hour, notebooklm will add 100 slidedecks for juiceness. At first sight it looks amazing; its probably mostly accurate as well, but who knows; they will never ever read it; no one will. We got the 20m+ (with many opportunities to grow much larger) project. Before that was only in reach of the huge consultants (where everyone in those management levels worked before probably) who we used to lose against. Slop has its purpose.
Lots of techies hate things that are popular with the rest of humanity. You see lots of nagging, complaining, and disconnected from reality takes. Hate for Instagram, "Dropbox will never work", "pop culture sucks", etc.
I'll make a mean joke: a lot of y'all better learn a trade. Plumbing, perhaps. I kid, of course, but I also wonder if it might turn out to be the eventual reality.
Taste is cheap. Taste (or a rudimentary version of it at least) is something you start with at the beginning of your career. Taste is the thing that tells you "this is fucking cool", or "I don't know why but this just looks right". LLM's are not going to replicate that because it's not a human and taste isn't something you can make. Now - MAKING something that "looks right" is hard, and because LLM's are churning out the middle - the middle is moving somewhere else. Just like rich people during the summer.
There are subheadings every 3 paragraphs and enough bullets to reload a machine gun.
There are also neither any sources nor any personal anecdotes. Everything feels generic.
> Over time, this changes how you work. You stop admiring polish for its own sake. You get faster at spotting empty specificity, borrowed tone, and fake confidence.
“Empty specificity, borrowed tone and fake confidence” describe the article itself.
It's getting bad here; I've seen at least three obviously AI-written "anti-AI" or "AI critical" pieces hit and remain on the front page in the last week. I can't help but think about Bill Hicks on marketing: "Everyone here who’s in marketing is now thinkin' the same thing: 'Oh, cool. Bill's going for that anti-marketing dollar. That's a huge market.'"
It’s also possible this is the first iteration of the loop described in the “A practical loop for training taste” section. Which would be less of a “prank” and more of “using the HN audience to feed the machine”.
The loop (some points snipped for brevity):
> 1. Pick one high-leverage artifact from your week. A paragraph…
> 2. Generate 10 to 20 versions with an AI model.
> 3. For each version, write one sentence that starts with "fails because..."
> 4. Rewrite the strongest version with a hard constraint…
> 5. Ship the final version somewhere real and observe what happens.
No - at face value, our work has diminished value. The entire supply and demand economics of our careers is changing in the blink of an eye.
There are people trying to figure out what this means and where to create value. "Taste is the only moat" is one such hypothesis. "Senior engineers will be fine" is another.
Everything is super frothy right now and we're in for a wild 2026.
What you notice
What you reject
How precisely you can explain what feels wrong
I think it's just as important, if not more, to be able to explain what is right and what you accept. Having a well defined acceptance criteria also fits into existing project management frameworks. These criteria are generally based on asking users. The article mentions, You do not get a spreadsheet that tells you which sentence will make a customer care, which feature is worth a month of engineering time, or which design crosses the line from polished to forgettable. And this is why you talk to your customers.
This reads like cope. If taste were a real moat, designers and art directors would be the highest paid people in tech. They arent. Execution speed, distribution, and capital are moats. Taste is a tiebreaker at best. The market consistently rewards "good enough, shipped fast" over "exquisite, shipped late".
It’s not that straightforward. Art directors and designers get paid to visually communicate things the business wants to communicate— anything from brand vibes, to directing people to click on a “buy me” button, to the state of an interface. Most designers in tech companies aren’t even the ones that design things like branding — that’s done by specialists in extremely well-compensated studios, and corporate designers are stuck following their guidelines. Taste is nearly irrelevant to an interface designer, for example.
Fair point. I was conflating taste with design, which is a different thing. But I think this actually strengthens the argument. If even the people whose entire job is visual judgment are mostly executing within constraints set by someone else, then "taste" as an individual moat is even weaker than the article claims. The leverage is in setting the constraints, not in having better judgment within them
I agree with the author and I think this is turning everyone into an investor. How I view (financial) investing as a career is that it is less manual and more taste oriented. You put your stake in the things you feel will work out and taste here just means the judgement required to make good calls. A person with good taste would have a better idea of capital allocation.
What AI is doing is making all of us investors instead of doers. "Doing" is no longer something praiseworthy - what will become praiseworthy is how your taste has turned out in hindsight.
I'm seeing this at work. More or less everyone can do tasks well. But what's harder now is the more subtle task of taking bets and seeing it work over a few months or years.
Disagree with the overall argument. Human effort is still a moat. I've been spending the past couple of months creating a codebase that is almost entirely AI-generated. I've gotten way further than I would have otherwise at this pace, but it was still a lot of effort, and I still wasted time going down rabbit holes on features that didn't work out.
There's some truth in there that judgement is as important as ever, though I'm not sure I'd call it taste. I'm finding that you have to have an extremely clear product vision, along with an extremely clear language used to describe that product, for AI to be used effectively. Know your terms, know how you want your features to be split up into modules, know what you want the interfaces of those modules to be.
Without the above, you run into the same issue devs would run into before AI - the codebase becomes an incoherent mess, and even AI can't untangle it because the confusion gets embedded into its own context.
I feel like you're pretty strongly agreeing that taste is important: " I'm finding that you have to have an extremely clear product vision...""
Clear production vision that you're building the right thing in the right way -- this involves a lot of taste to get right. Good PMs have this. Good enginers have this. Visionary leaders have this....
The execution of using AI to generate the code and other artifacts, is a matter of skill. But without the taste that you're building the right thing, with the right features, in a revolutionary way that will be delightful to use....
I've looked at three non-engineer vibe-coded businesses in the past month, and can tell that without taste, they're building a pretty mediocre product at best. The founders don't see it yet. And like the article says, they're just setting themselves up for mediocrity. I think any really good PM would be able to improve all these apps I looked at almost immediately.
The way I understood it, the original article is saying the _only_ remaining differentiator is taste and the comment you replied to is saying "wrong, there are also other things, such as effort".
I don't necessarily interpret the comment you replied to as saying that "taste is not important", which seems like what you are replying to, just that it's not the only remaining thing.
I agree that taste gets you far. And I agree with all the examples of good taste that you brought up.
But even with impeccable taste, you still need to learn, try things, have ideas, change your mind etc.. putting all of that in the bucket of "taste" is stretching it..
However, having good taste when putting in the effort, gets your further than with effort alone. In fact, effort alone gets you nowhere, and taste alone gets you nowhere. Once you marry the two you get somewhere.
> I've gotten way further than I would have otherwise at this pace, but it was still a lot of effort, and I still wasted time going down rabbit holes on features that didn't work out.
By the time I'm done learning about the structure of the code that AI wrote, and reviewing it for correctness and completeness, it seems to be as much effort as if I had just written it myself. And I fear that will continue to be the reality until AIs can be trusted.
You make a really salient point about having a clear vision and using clear language. Patrick Zgambo says that working with AI is spellcasting; you just need to know the magic words. The more I work with AI tools, the more I agree.
Now, figuring out those words? That's the hard part.
> Now, figuring out those words? That's the hard part.
To be clear, this is the hard part for comp sci majors who can't parse other disciplines. Language isn't a black box for everyone.
> Disagree with the overall argument.
It's leaning in a good direction, but the author clearly lacks the language and understanding to articulate the actual problem, or a solution. They simply dont know what they dont know.
> Human effort is still a moat.
Also slightly off the mark. If I sat one down with all the equipment and supplies to make a pair of pants, the majority of you (by a massive margin) are going to produce a terrible pair of pants.
Thats not due to lack of effort, rather lack of skill.
> judgement is as important as ever,
Not important, critical. And it is a product of skill and experience.
Usability (a word often unused), cost, utility, are all the things that people want in a product. Reliability is a requirement: to quote the social network "we dont crash". And if you want to keep pace, maintainability.
> issue devs would run into before AI - the codebase becomes an incoherent mess
The big ball of mud (https://www.laputan.org/mud/ ) is 27 years old, and still applies. But all code bases have a tendency to acquire cruft (from edge cases) that don't have good in line explanations, that lack durable artifacts. Find me an old code base and I bet you that we can find a comment referencing a bug number in a system that no longer exists.
We might as an industry need to be honest that we need to be better librarians and archivists as well.
That having been said, the article should get credit, it is at least trying to start to have the conversations that we should be having and are not.
> Without the above, you run into the same issue devs would run into before AI - the codebase becomes an incoherent mess, and even AI can't untangle it because the confusion gets embedded into its own context.
We have a term for this and it is called "Comprehension Debt" [0] [1].
[0] https://arxiv.org/abs/2512.08942
[1] https://medium.com/@addyosmani/comprehension-debt-the-hidden...
I'm not sure I agree the term applies. Comprehension debt, as I understand it, is just the dependency trap mentioned in that arxiv paper you linked. It means that the AI might have written something coherent or not, but you as a human evaluator have little means to judge it. Because you've relied on it too much and the scope of the code has exceeded the feasibility of reading it manually.
When I talk about an incoherent mess, I'm talking about something different. I mean that as the codebase grows and matures, subtle details and assumptions naturally shift. But the AI isn't always cleaning up the code that expressed those prior assumptions. These issues compound to the point that the AI itself gets very confused. This is especially dangerous for teams of developers touching the same codebase.
I can't share too much detail here, but some personal experience I ran into recently: we had feature ABC in our platform. Eventually another developer came in, disagreed with the implementation, and combined some aspects of it into a new feature XYZ. Both were AI generated. What _should_ have happened is that feature ABC was deleted from the code or refactored into XYZ. But it wasn't, so now the codebase has two nearly identical modules ABC and XYZ. If you ask Claude to edit the feature, you've got a 50/50 shot on which one it chooses to target, even though feature ABC is now dead, unreachable code.
You might say that resolving the above issue is easy, but these inconsistencies become quite numerous and unsustainable in a codebase if you lean on AI too much, or aren't careful. This is why I say that having a super clear vision up front is important, because it reduces this kind of directional churn.
I think you're missing the point. Effort is a moat now because centaurs (human+AI) still beat AIs, but that gap gets smaller every year (and will ostensibly be closed).
The goal is to replicate human labor, and they're closing that gap. Once they do (maybe decades, but probably will happen), then only that "special something" will remain. Taste, vision... We shall all become Rick Rubins.
Until 2045, when they ship RubinGPT
> but that gap gets smaller every year (and will ostensibly be closed)
As long as you build software for humans (and all software we build is for humans, ultimately), you'll need humans at the helm to steer the ship towards a human-friendly solution.
The thing is, do humans _need_ most software? The less surfaces that need to interact with humans, the less you need humans in the loop to design those surfaces.
In a hypothetical world where maybe some AI agents or assistants do the vast majority of random tasks for you, does it matter how pleasing the doordash website looks to you? If anything, it should look "good" to an ai agent so that its easier to navigate. And maybe "looking good" just amounts to exposing some public API to do various things.
UIs are wrappers around APIs. Agents only need to use APIs.
do you need taste if you can massively parallel a/b test your way to something that is tasteful? say like you take your datacenter of geniuses and have a a rubin-loop supervising testing different directions. shouldn't that be close enough?
> ... for AI to be used effectively.
I'm continually fascinated by the huge differences in individual ability to produce successful results with AI. I always assumed that one of the benefits of AI was "anyone can do this". Then I realized a lot of people I interact with don't really understand the problem they're trying to solve all that well, and have some irrational belief that they can get AI to brute force their way to a solution.
For me I don't even use the more powerful models (just Sonnet 4.6) and have yet to have a project not come out fairly successful in a short period of time. This includes graded live coding examples for interviews, so there is at least some objective measurement that these are functional.
Strangely I find traditional software engineers, especially experienced ones, are generally the worst at achieving success. They often treat working with an agent too much like software engineering and end up building bad software rather than useful solutions to the core problem.
> I always assumed that one of the benefits of AI was "anyone can do this". Then I realized a lot of people I interact with don't really understand the problem they're trying to solve all that well
I've been through a handful of "anyone can do this" epiphanies since the 90s and have come to realize the full statement should be "anyone can do this if they care about the problem space".
"AI" tools I've got at work (and am mandated to use, complete with usage tracking) aren't a wide-open field of options like what someone experimenting on their own time might have, so I'm stuck with whatever they give me. The projects are brown-field, integrate with obscure industry-specific systems, are heavy with access-control blockers, are already in-flight with near-term feature completion expectations that leave little time for going back and filling in the stuff LLMs need to operate well (extensive test suites, say), and must not wreck the various databases they need to interact with, most of which exist only as a production instance.
I'm sure I could hack together some simple SaaS products with goals and features I'm defining myself in a weekend with these tools all on my own (no communication/coordination overhead, too!), though. I mean for an awful lot of potential products I could do that with just Rails and some gems and no LLM any time I liked over the last 15+ years or whatever, but now I could do it in Typescript or Rust or Go et c. with LLMs, for whatever that's worth. At work, with totally different constraints, the results are far less dramatic and I can't even feasibly attempt to apply some of the (reputedly) most-productive patterns of working with these things.
Meanwhile, LLMs are making all the code-adjacent stuff like slide decks, diagrams, and ticket trackers, incredibly spammy.
[EDIT] Actually, I think the question "why didn't Rails' extreme productivity boost in greenfield tiny-team or solo projects translate into vastly-more-productive development across all sectors where it might have been relevant, and how will LLMs do significantly better than that?" is one I'd like to see, say, a panel of learned LLM boosters address. Not in a shitty troll sort of way, I mean their exploration of why it might play out differently would actually be interesting to me.
If every project you have tackled has come out successful, then you are managing to never tackle a problem that is secretly literally impossible, which is a property of whatever prefilter you are applying to potential problems. Given that your prefilter has no false positives, the main bit of missing information is how many false negatives it has.
> graded live coding examples for interviews
Yeah, for those you can just relax and trust the vibes. It's for complex software projects you need those software engineering chops, otherwise you end up with a intractable mess.
> Strangely I find traditional software engineers, especially experienced ones, are generally the worst at achieving success. They often treat working with an agent too much like software engineering and end up building bad software rather than useful solutions to the core problem.
This feels a bit like a strawman. How do you assess it to be bad software without being an engineer yourself? What constitutes successful for you?
If anything, AI tools have revealed that a lot of people have hubris about building software. With non-engineers believing they're creating successful work without realizing it's a facade of a solution that's a ticking time bomb.
https://x.com/netcapgirl/status/2024140332963705342?s=46
evergreen.
usually when you call something "evergreen" it's not 2 months old
I think it's just an internet trope at this moment.
Is the joke that the guy is drinking bad coffee?
The joke is that "taste" usually implies you have some strong personal sense of self and style, but if you walked into tech offices in the bay area everyone looks like that and acts/talks the same.
So its ironic that these same people are talking about "taste" when they ostensibly have very little.
The joke is that the person "saying" this is wearing their "I'm a rational, independent thinker!" tech uniform (expensive Nordic outdoors wear, so practical, so smart, so active, Vimes' boot theory, et c, not like those clowns in business wear, I'm interested in practicality not signaling, that's why I'm spending so much money signaling so hard about how rational I am).
They are visibly displaying a complete lack of personal taste, instead wearing the SV equivalent of an outdated-cut, off-the-rack navy blue (or even black, LOL) business suit.
The joke is that the message "good taste is what matters now" is being delivered by someone apparently, in a specifically SV sort of way, with a deficit of good taste.
The joke is that all of the engineers that came before AI were also just following established patterns, right down to everyone wearing the same outfit to work despite our tech workplaces usually being very business casual. Implication that taste was not something these engineers had either.
Sounds like I’d better run out and buy an Arcteryx vest.
What's evergreen about it?
I think there is a parallel to what happened to watch market with Quartz crisis. The same way Quartz has led to decline of Swiss movements, LLMs are going to have a huge affect on developer market. I hypothesize that in future there will be a micro segment which about quality, taste, exclusivity etc the same way the luxury watch makers found a niche. My perspective is that this "taste" or "quality" will not be a moat. Instead, it will be a niche where only a small segment would care about it.
This is a mistake.
Instead, the right train of thought is: "what would perfect code look like?" and then meticulously describe to the LLM what "perfect" is to shape every line that gets generated.
This exercise is hard for some folks to grasp because they've never thought much about what well-constructed code or architectures looks like; they have no "taste" and thus no ability to precisely dictate the framework for "perfect" (yes, there is some subjectivity that reflects taste).
> Instead, the right train of thought is: "what would perfect code look like?" and then meticulously describe to the LLM what "perfect" is to shape every line that gets generated.
I think this goes against what a lot of developers want AI to be (not me, to be clear).
Also a lot of middle managers. Many organizations enthusiastically adopting AI are doing so because they want to appeal to the authority of the bots and bludgeon colleagues with it.
I'm looking at it from a team perspective.
With the right docs, I can lift every developer of every skill level up to a minimum "floor" and influence every line of code that gets committed to move it closer to "perfect".
I'm not writing every prompt so there is still some variation, but this approach has given us very high quality PRs with very minimal overhead by getting the initial generation passes as close to "perfect" as reasonably possible.
Oh I agree with you, I'm just saying a lot of developers don't want to use it like that. AI has liberated them from the drudgery of reading and writing code and they won't accept that they should still be doing a bit of both, if not a lot of reading.
It does amaze me when colleagues refuse to read what I (personally, deliberately) wrote (they ask AI to summarize), but then tell AI to write their response and it's absolutely bloated and full of misconceptions around my original document.
If they aren't willing to read what I put effort into, why should I be expected to read the ill-conceived and verbose response? I really don't want to get into a match of my AI arguing with your AI, but that's what they've told me I should be doing...
Ya, I can't stand that. Asking a question and being hit with "this is what claude said" gives me a new kind of rage.
I've worked in too many large codebases where no one can point to any _single file or class_ and label it "correct," ("the right way") yet management is amazed when the lack of a "North Star" means the codebase is full of overlapping, piecemeal patterns that are lucky to work together at all.
That's why the team needs someone with "taste" to dictate the idiomatic way to do it and why LLMs (when used this way) can raise the floor of quality and baseline of consistency.
> Instead, the right train of thought is: "what would perfect code look like?"
That's the classic 2nd-system effect - "let's rewrite it from scratch, now that we know what we want". And you throw away all the hard-learned lessons.
https://en.wikipedia.org/wiki/Second-system_effect
Not really the case; you're misunderstanding the term second system effect.
It's the exact opposite: by explicitly dictating what is correct, perfect, and standard in this codebase, we achieve very high consistency and quality with very little "embellishment" and excess because the LLM is following a set of highly curated instructions rather than the whims of each developer on the team.Suggest that you re-read what Brooks meant by "second system effect".
It is profoundly ironic that this article is AI generated.
Seriously. Very Claude-y vibes from this post. I guess the value of human effort doesn’t extend to writing your own blog posts
It’s an unbelievable lack of self awareness. I tried to give it the benefit of the doubt because surely no one would stoop to that level, but 5 paragraphs in and I’m certain it is AI written.
Looks like the comments on this article are too.
Roncesvalles' law: Bad posts have bad comments.
Was looking for this comment. How can people still read AI slop like this?
He has taste. The LLM knows that and creates a tasteful article. /s
Title: Good Taste the Only Real Moat Left
Followed by an entire AI generated fluff piece https://www.pangram.com/history/347cd632-809c-4775-b457-d9bc...
Flagged
If you're properly bitter-lesson-pilled then why wouldn't better models continue to develop and improve taste and discernment when it comes to design, development, and just better thinking overall?
I think that would imply the creation of AGI (i.e. something as intelligent or more intelligent than mankind), which many consider to be science fiction at this point.
> bitter-lesson-pilled
The "bitter lesson" doesn't imply that AGI is coming, all it says is that letting AIs learn on their own yields better results than directly teaching them things.
I think the author addresses this in saying that since AI output is statistically plausible by design its unlikely to improve in this area. Why do you think AI will get better in this way?
At least in part because some of Taste is fashion.
Isn't part of fashion trends? AI is good at recognizing trends.
most (all?) models are fundamentally a regression toward the mean. Good taste is rarely, if ever, residing in the mean.
Regardless of how good the tools get, third-party tooling can never be a product differentiator unless you somehow manage to have exclusive access. Otherwise, everyone else out there can and will use the same tools you are. It's more a hedonic treadmill than a moat.
Think about moats in long term vs short term:
Speed and distribution aren't a long-run moat because they are something AI can canabalize in a platform. Eventually they will coexist on your distribution base and offer it at a lower cost than you. Its a mote if it holds up before you exit at a high valuation... which a lot are setup to do.
Taste: that's interesting. There is an argument there. It's hard to keep in the long-run and requires a lot of reinvestment in new talent
Proprietary data: Yes, very much so.
Trade Craft: Your new shiney system will still have to adhere to methods of of old clunky real world systems. Example, evidence for court. Methods for investigations. This is going to be industry specific, but you'd be surprised how many there are. This is long-term.
Those who have the moat should focus on short burts of meaningful changes as they will rely heavily on gaining trust in established systems. In those places its more about trusting whats going on than doing it faster and better, so you want trust + faster and/or better.
IMO, taste has always been one of the strongest moats because we struggle to define what good taste even is. We know it when we see it, but other than pointing to examples, we can’t really describe it in general terms. I still remember a line from Paul Graham’s Hackers and Painters where he was describing the difficulty of hiring software engineers. He says he was talking with a colleague after an interview and remarked (I’m paraphrasing), “I know he can write code. But does he have taste?” Taste is something we all want our colleagues and products and services to have, but defining it is really difficult. And yes, I fully agree with the writer that it’s important more than ever in this age of AI where generation is cheap.
Good judgment and effort has always been the "real moat" - in arts, music, science, food, product...
There's always been ways to "flatten the middle" - by outsourcing, by using pre-packaged goods, with industrialization...
So yeah we've always loved handcrafted, exquisite things; there's never been a "moat" in middle
It doesn't mean you can't make a good living without a moat though
Ever since Rick Rubin has been on his book tour, he has become the patron saint of Product Manger Tech Twitter.
> AI and LLMs have changed one thing very quickly: competent output is now cheap.
If you're working on something not truly novel, sure.
If you're using LLMs to assist in e.g. Mathematics work on as-yet-unproven problems, then this is hardly the case.
Hell, if we just stick to the software domain: Gemini3-DeepThink, GPT-5.4pro, and Opus 4.6 perform pretty "meh" writing CUDA C++ code for Hopper & Blackwell.
And I'm not talking about poorly-spec'd problems. I'm talking about mapping straightforward mathematics in annotated WolframLanguage files to WGMMA with TMA.
I am not sure you set it up right. Did you have a runnable WolframLanguage file so it can compare results? Did you give it H100 / H200 access to compile and then iterate?
My experience is that once you have these two, it does amazing kernel work (Codex-5.4).
I already disagree with the first line: competent output is not cheap. At least if defined as a final product.
- Just think about scientific research. Lots of data analysis results are not cheap to get.
- Even vibe coding is difficult: you need to think very hard about what you want.
What is cheaper now are some building blocks. We just have a new definition of building blocks. But putting the blocks is still hard.
It buried the more important point, one tech hasn't learned yet.
Taste may be kind of important because it helps toward the truly important thing, which is skin-in-the-game.
But also, with the right skin-in-the-game, you don't even need "taste." You just need real life consequences, which we don't do enough in tech.
>AI and LLMs have changed one thing very quickly: competent output is now cheap.
Already wrong.
I think "taste" is definitely an overused meme at this point, its like tech twitter discovered this word in 2024 and never stopped using it (same with "agency", "high leverage", etc).
Having read the article, I think I see the author's argument (*). I think "taste" here in an engineering context basically just comes down to an innate feeling of what engineering or product directions are right or wrong. I think this is different from the type of "taste" most people here are talking about, though I'm sure product "taste" specifically is somewhat correlated with your overall "taste." Engineering "taste" seems more correlated with experience building systems and/or strong intuitions about the fundamentals. I think this is a little different from the totally subjective, "vibes based taste" that you might think of in the context of design or art.
Now where I disagree is that
1. "taste" is a defensible moat
2. "taste" is "ai-proof" to some extent
"Taste" is only defensible to the extent that knowing what to do and cutting off the _right_ cruft is essential to moving faster. Moving faster and out executing is the real "moat" there. And obviously any cognitive task, including something as nebulous as "taste," can in theory be done by a sufficiently good AI. Clarity of thought when communicating with AI is, imo, not "taste."
Talking specifically about engineering - the article talks about product constraints and tradeoffs. I'd argue that these are actually _data_ problems, and once you solve those, tradeoffs and solving for constraints go from being a judgement call to being a "correct" solution. That is to say, if you provide more information to your AI about your business context, the less judgement _you_ as the implementer need to give. This thinking is in line with what other people here have already said (real moats are data, distribution, execution speed).
I think there's something a bit more interesting to say about the user empathy part, since it could be difficult for LLMs to truly put themselves in users shows when designing some interactive surfaces. But I'm sure that can be "solved" too, or at least, it can be done with far less human labor than it already takes.
In general though, tech people are some of the least tasteful people, so its always funny to see posts like this.
Try using a coding agent to write an efficient GPU kernel. I guess they might get good at it soon, but they definitely aren't there yet.
I had a very complex cuda kernel and codex cli managed to improve the throughout 20x.
Ah, Steve Jobs vs Bill Gates. Designer vs 41 shades of blue. This is nothing new. There's space for everybody.
Reminds me of PG's classic essay, "Taste for Makers" (2002): https://paulgraham.com/taste.html
Designers and product managers were showing Steve Jobs all the fancy things the new app for writing DVDs could do.
Steve Jobs stopped them, drew a square on the whiteboard and said “anything the user drags into this square gets written to the DVD” - that is taste!
> Good Taste the Only Real Moat Left > YC startups are doomed
Rick Rubin said it best.
https://youtu.be/jg1WUOxY6Cg?si=0ajVvgKnyuSz0e2Y
no share Id link: https://youtu.be/jg1WUOxY6Cg
Ah, the classic "we'll ship production to China and just do design and marketing in US, because we have taste on what to build, and China doesn't". That worked really well...
This cope is insane. Even simple projects generated by Claude are riddled with bugs. And there’s no way in hell it could generate a larger scoped project without a lot of manual human intervention. But yea, TODO apps and trivial calculators are effectively “solved”. Same with leetcode. I guess that’s probably the limit of many people’s imagination these days.
I use AI for code and we review that code and write tests ourselves first which the AI cannot touch. For writing we hardly ever do, unless we know the requester of something is incompetent and will never read it anyway; then it is a waste of time to do anything, but they expect something substantial and nice looking to tick a few boxes. It is great for that; a large bank with 40 layers of management, all equally incompetent, asked for a 'all encompassing technical document vault'; one of them sent an 'expectation document' which contained so much garbage as to show they did not even know what they were asking, but 1000s of pages was the expectation. So sure, claude will write that in an hour, notebooklm will add 100 slidedecks for juiceness. At first sight it looks amazing; its probably mostly accurate as well, but who knows; they will never ever read it; no one will. We got the 20m+ (with many opportunities to grow much larger) project. Before that was only in reach of the huge consultants (where everyone in those management levels worked before probably) who we used to lose against. Slop has its purpose.
And if anybody knows about good taste, it's techies, right?
Some of the worst taste and worst opinions.
Lots of techies hate things that are popular with the rest of humanity. You see lots of nagging, complaining, and disconnected from reality takes. Hate for Instagram, "Dropbox will never work", "pop culture sucks", etc.
I'll make a mean joke: a lot of y'all better learn a trade. Plumbing, perhaps. I kid, of course, but I also wonder if it might turn out to be the eventual reality.
Article assumed as absolute truth, without explanation, that competent systems can be effortlessly implemented.
If one disagrees with that's statement, there is nothing of value to extract from this article.
Words are cheap, bullet point are cheap.
> A practical loop for training taste
Taste is cheap. Taste (or a rudimentary version of it at least) is something you start with at the beginning of your career. Taste is the thing that tells you "this is fucking cool", or "I don't know why but this just looks right". LLM's are not going to replicate that because it's not a human and taste isn't something you can make. Now - MAKING something that "looks right" is hard, and because LLM's are churning out the middle - the middle is moving somewhere else. Just like rich people during the summer.
Extremely ironic piece of slop.
I agree.
For those who didn’t read the article…
There are subheadings every 3 paragraphs and enough bullets to reload a machine gun.
There are also neither any sources nor any personal anecdotes. Everything feels generic.
> Over time, this changes how you work. You stop admiring polish for its own sake. You get faster at spotting empty specificity, borrowed tone, and fake confidence.
“Empty specificity, borrowed tone and fake confidence” describe the article itself.
It's getting bad here; I've seen at least three obviously AI-written "anti-AI" or "AI critical" pieces hit and remain on the front page in the last week. I can't help but think about Bill Hicks on marketing: "Everyone here who’s in marketing is now thinkin' the same thing: 'Oh, cool. Bill's going for that anti-marketing dollar. That's a huge market.'"
The rest of that is also still gold https://www.youtube.com/watch?v=tHEOGrkhDp0
Yeah I feel like we’re getting pranked here
It’s also possible this is the first iteration of the loop described in the “A practical loop for training taste” section. Which would be less of a “prank” and more of “using the HN audience to feed the machine”.
The loop (some points snipped for brevity):
> 1. Pick one high-leverage artifact from your week. A paragraph…
> 2. Generate 10 to 20 versions with an AI model.
> 3. For each version, write one sentence that starts with "fails because..."
> 4. Rewrite the strongest version with a hard constraint…
> 5. Ship the final version somewhere real and observe what happens.
Indeed, no taste.
No - at face value, our work has diminished value. The entire supply and demand economics of our careers is changing in the blink of an eye.
There are people trying to figure out what this means and where to create value. "Taste is the only moat" is one such hypothesis. "Senior engineers will be fine" is another.
Everything is super frothy right now and we're in for a wild 2026.
Related: https://blog.kinglycrow.com/no-skill-no-taste/
Discussion: https://news.ycombinator.com/item?id=47089907
Taste shows up in three places:
I think it's just as important, if not more, to be able to explain what is right and what you accept. Having a well defined acceptance criteria also fits into existing project management frameworks. These criteria are generally based on asking users. The article mentions, You do not get a spreadsheet that tells you which sentence will make a customer care, which feature is worth a month of engineering time, or which design crosses the line from polished to forgettable. And this is why you talk to your customers.
It has been for a while. Hollywood and other outlets didn’t need AI tools to create abysmal slop.
This reads like cope. If taste were a real moat, designers and art directors would be the highest paid people in tech. They arent. Execution speed, distribution, and capital are moats. Taste is a tiebreaker at best. The market consistently rewards "good enough, shipped fast" over "exquisite, shipped late".
It’s not that straightforward. Art directors and designers get paid to visually communicate things the business wants to communicate— anything from brand vibes, to directing people to click on a “buy me” button, to the state of an interface. Most designers in tech companies aren’t even the ones that design things like branding — that’s done by specialists in extremely well-compensated studios, and corporate designers are stuck following their guidelines. Taste is nearly irrelevant to an interface designer, for example.
Fair point. I was conflating taste with design, which is a different thing. But I think this actually strengthens the argument. If even the people whose entire job is visual judgment are mostly executing within constraints set by someone else, then "taste" as an individual moat is even weaker than the article claims. The leverage is in setting the constraints, not in having better judgment within them
I maintain the opinion that courage is the only moat and always will be
Courage with consequences, yes.
I agree with the author and I think this is turning everyone into an investor. How I view (financial) investing as a career is that it is less manual and more taste oriented. You put your stake in the things you feel will work out and taste here just means the judgement required to make good calls. A person with good taste would have a better idea of capital allocation.
What AI is doing is making all of us investors instead of doers. "Doing" is no longer something praiseworthy - what will become praiseworthy is how your taste has turned out in hindsight.
I'm seeing this at work. More or less everyone can do tasks well. But what's harder now is the more subtle task of taking bets and seeing it work over a few months or years.
> That is why so much AI-generated work feels familiar:
This was already a complaint people had before Ai. Like when logos and landing pages all used to look the same. Or coffee shops all looking the same.
Or cars, or apartment buildings, or houses, or....
taste isn't a moat at all because it's so variable, in fact this stuff will start dictating what taste is through broad proliferation
you already see it on facebook with all the ai generated meme sharing... taste is being eroded there
Well, nope. There are three real moats left in software:
Distribution, Data (Proprietary) and Iteration Speed.
Very successful companies have all three: Stripe, Meta, Google, Amazon.
The moat of all four of those companies is simply infrastructure, partnerships, and plain-old name recognition.
Data and iteration speed aren't moats. I don't know what you mean by "distribution".
The new world order is what not to build...
I dont buy the authors argument. Not much has changed imo. Mediocre slop has always been the easiest thing to generate.