PG hasn't been in the bay for a long time so he doesn't understand what the ecosystem is like anymore.
For example "startups make the best stuff" is just wrong these days. I almost always assume the startup's product today is going to screw you or is hacky, because they prove over and over again they cut corners for growth. Very few startups still take the mentality PG has in his era and now ship half broken hacked stuff.
Prioritizing something other than 7% week over week growth. This doesn't appeal as much to venture capitalists so we may have to try it with some bootstrapped products first.
> There's a variant of going full stack where you eat your way gradually through the customer by doing all their hardest work for them.
One of my clients provisions front office applications for banks and the conversation has come up more than once regarding the client evolving into a bank themselves and building up operations around the capabilities of the product stack.
One good multi-regional partner and it could be a radically different animal. Providing software to one very big customer tends to be a lot simpler than providing it to 20+ smaller customers.
I read the article and kept wondering what the author is trying to convey. It reads like a checklist compiled into an essay with no wisdom nor rationale baked into it. mostly vague and generic -- like a human transform applied to an llm output.
For example, if you opt in, we'll tell you how you're doing compared to other users. The obvious AI variant is to let your users opt in to training your model on their interactions with it. Many will resist that, but if some don't, the model they get to use will outperform the vanilla one used by the others.
The vanilla one? Is this the pg Malcolm Gladwell arc, where he's retelling some real concept but warped by misunderstanding to the point of incoherence? Who's getting hobbled running on "vanilla models", do we have examples?
I am not surprised that Silicon Valley researchers say they cannot solve the alignment problem... Here the leading voice in the region publishes an article about how to be more powerful without any other mention of alignment but "users".
For example, I am sure facebook users (the ones buying ads) are super happy, but is the company aligned?
Given the impact some YC startups are having on society at large I think a better question than "How" is "Why". Do we really want Flock to become even more powerful?
Even in the cases where the answer is "yes"; I believe that working backwards from the why could provide a more elegant path to accomplishing said goal.
Suggesting every dark pattern for startups and then using record labels as the boogeyman like it's 2000 again is ... odd.
Why don't you let artists decide if they want record labels? They were far better off with EMI and Columbia records than with Spotify.
It is better to give $500,000 of $1,000,000 to a record label than $3 of $10 to Spotify. And record labels were pretty damn good at selecting artists, even in pop music. Does Paul Graham think music got any better after 2010?.
Here is an article on this topic, which comes to a mixed conclusion.
"The article suggests that more musicians rather than fewer might now be able to earn money from recorded music than in preceding recorded-music systems. But it also proposes that the current system retains the striking inequalities and generally poor working conditions that characterised its predecessors, and that better debate requires greater transparency about usage and payment on the part of streaming services and music businesses."
Here's an article about Germany, which claims streaming is not worse
"However, the current streaming-dominated music market does not fundamentally perform worse compared to the former CD market: in 2023, more than twice as many music creators earned revenues above the basic tax-free allowance compared to 2002."
As a consumer I think the situation is better than what is was. I can listen to pretty much any song made for free using Spotify or YouTube with the only negative being some ads. If I pay a reasonable monthly fee I don’t even have to deal with ads. From a consumer standpoint of saving as much as possible (which is the goal of any consumer) this is excellent.
Millions of others agree even if they don’t say it out loud. The loud voices complaining about Spotify are merely a highly vocal minority.
I'm shocked to read that Paul Graham is only 61. His writings lately sound more like late 70s in terms of age and worldview.
References to record labels? How much do record labels have to do with people discovering and catching on to music artists in 2026? What does a multi-billion-dollar 17 year old tech conglomerate like Stripe have to do with startups at this point?
I maintain that one of the hardest things for people to really internalize is when the group that they are in goes from being an insurgent to being the establishment. I can think of very few examples of people successfully adapting their worldview to that fundamental change in their identity.
The next class of YC founders is no less a product of the financial/tech ruling elite than the next batch of Goldman Sachs summer interns.
IIRC the record labels made a deal with Spotify to own a percentage of the company in exchange for a lower royalty rate. This is a mathematically diabolical way to shut artists out of profits. Sure, the record label also takes a lower percent of the pie, but they also own part of Spotify's pie.
In the context of the post-AI economic environment where we are casually talking about our TVs wiretapping our homes even when they don't have Internet access, the whole article reads so gross. How to make your startups more powerful:
1. Get your customers signed up and locked in ASAP
2. Make your product its own little feudal kingdom with walls, moats, and gates
3. Maximize the amount you slurp up customer data in disgusting ways your customers can't even comprehend
Steve Jobs was no saint but compare how he talked about products to how Paul G is talking about them, it's not even the same basic concept of business. For the former, it was about increasing profits by building the best product experience possible. People will spend more on a Mac or an iPod because it's better than the competition. Yes, there were plenty of forms of ecosystem and lock-in, but the way you locked customers in was by providing the best experience.
In the case of the latter, it's all about flexing your leverage and holding power over your customers. You don't even hold basic respect your customers in the system that Paul and the rest of Silicon Valley champions these days.
I’m glad there’s a lot of people commenting negatively below to PGs modus operandi (rationalizing maximum greed in seemingly thoughtful measured essays that make him seem like a kindly philosopher instead or digital robber barron)
Like Ayn Rand, and PT Barnum before them VCs and Tech Bros will be looked at with great hostility in next years as having destroyed society with their brand of hyper-capitalism all in the name of “disruption”
> There are a lot of different variants of this question, depending on the type of company. Is there a way to transform the company from a mere component supplier into the one that owns the relationship with the customer? Or the related question: is there a way to make the money flow through it? It's always good when money flows through you
PG hasn't been in the bay for a long time so he doesn't understand what the ecosystem is like anymore.
For example "startups make the best stuff" is just wrong these days. I almost always assume the startup's product today is going to screw you or is hacky, because they prove over and over again they cut corners for growth. Very few startups still take the mentality PG has in his era and now ship half broken hacked stuff.
What’s the solution
Understanding the problem before attempting the solution is always a good idea.
Prioritizing something other than 7% week over week growth. This doesn't appeal as much to venture capitalists so we may have to try it with some bootstrapped products first.
> There's a variant of going full stack where you eat your way gradually through the customer by doing all their hardest work for them.
One of my clients provisions front office applications for banks and the conversation has come up more than once regarding the client evolving into a bank themselves and building up operations around the capabilities of the product stack.
One good multi-regional partner and it could be a radically different animal. Providing software to one very big customer tends to be a lot simpler than providing it to 20+ smaller customers.
I read the article and kept wondering what the author is trying to convey. It reads like a checklist compiled into an essay with no wisdom nor rationale baked into it. mostly vague and generic -- like a human transform applied to an llm output.
For example, if you opt in, we'll tell you how you're doing compared to other users. The obvious AI variant is to let your users opt in to training your model on their interactions with it. Many will resist that, but if some don't, the model they get to use will outperform the vanilla one used by the others.
The vanilla one? Is this the pg Malcolm Gladwell arc, where he's retelling some real concept but warped by misunderstanding to the point of incoherence? Who's getting hobbled running on "vanilla models", do we have examples?
I am not surprised that Silicon Valley researchers say they cannot solve the alignment problem... Here the leading voice in the region publishes an article about how to be more powerful without any other mention of alignment but "users".
For example, I am sure facebook users (the ones buying ads) are super happy, but is the company aligned?
Given the impact some YC startups are having on society at large I think a better question than "How" is "Why". Do we really want Flock to become even more powerful?
Even in the cases where the answer is "yes"; I believe that working backwards from the why could provide a more elegant path to accomplishing said goal.
Suggesting every dark pattern for startups and then using record labels as the boogeyman like it's 2000 again is ... odd.
Why don't you let artists decide if they want record labels? They were far better off with EMI and Columbia records than with Spotify.
It is better to give $500,000 of $1,000,000 to a record label than $3 of $10 to Spotify. And record labels were pretty damn good at selecting artists, even in pop music. Does Paul Graham think music got any better after 2010?.
Here is an article on this topic, which comes to a mixed conclusion.
"The article suggests that more musicians rather than fewer might now be able to earn money from recorded music than in preceding recorded-music systems. But it also proposes that the current system retains the striking inequalities and generally poor working conditions that characterised its predecessors, and that better debate requires greater transparency about usage and payment on the part of streaming services and music businesses."
https://journals.sagepub.com/doi/10.1177/1461444820953541
Here's an article about Germany, which claims streaming is not worse
"However, the current streaming-dominated music market does not fundamentally perform worse compared to the former CD market: in 2023, more than twice as many music creators earned revenues above the basic tax-free allowance compared to 2002."
https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5474735
As a consumer I think the situation is better than what is was. I can listen to pretty much any song made for free using Spotify or YouTube with the only negative being some ads. If I pay a reasonable monthly fee I don’t even have to deal with ads. From a consumer standpoint of saving as much as possible (which is the goal of any consumer) this is excellent.
Millions of others agree even if they don’t say it out loud. The loud voices complaining about Spotify are merely a highly vocal minority.
I'm shocked to read that Paul Graham is only 61. His writings lately sound more like late 70s in terms of age and worldview.
References to record labels? How much do record labels have to do with people discovering and catching on to music artists in 2026? What does a multi-billion-dollar 17 year old tech conglomerate like Stripe have to do with startups at this point?
I maintain that one of the hardest things for people to really internalize is when the group that they are in goes from being an insurgent to being the establishment. I can think of very few examples of people successfully adapting their worldview to that fundamental change in their identity.
The next class of YC founders is no less a product of the financial/tech ruling elite than the next batch of Goldman Sachs summer interns.
He's absurdly rich and wildly out of touch. That's why.
IIRC the record labels made a deal with Spotify to own a percentage of the company in exchange for a lower royalty rate. This is a mathematically diabolical way to shut artists out of profits. Sure, the record label also takes a lower percent of the pie, but they also own part of Spotify's pie.
In the context of the post-AI economic environment where we are casually talking about our TVs wiretapping our homes even when they don't have Internet access, the whole article reads so gross. How to make your startups more powerful:
1. Get your customers signed up and locked in ASAP
2. Make your product its own little feudal kingdom with walls, moats, and gates
3. Maximize the amount you slurp up customer data in disgusting ways your customers can't even comprehend
Steve Jobs was no saint but compare how he talked about products to how Paul G is talking about them, it's not even the same basic concept of business. For the former, it was about increasing profits by building the best product experience possible. People will spend more on a Mac or an iPod because it's better than the competition. Yes, there were plenty of forms of ecosystem and lock-in, but the way you locked customers in was by providing the best experience.
In the case of the latter, it's all about flexing your leverage and holding power over your customers. You don't even hold basic respect your customers in the system that Paul and the rest of Silicon Valley champions these days.
Capitalism is being replaced by Leveragism: https://www.youtube.com/watch?v=4FZy1lBNykA
I’m glad there’s a lot of people commenting negatively below to PGs modus operandi (rationalizing maximum greed in seemingly thoughtful measured essays that make him seem like a kindly philosopher instead or digital robber barron)
Like Ayn Rand, and PT Barnum before them VCs and Tech Bros will be looked at with great hostility in next years as having destroyed society with their brand of hyper-capitalism all in the name of “disruption”
> There are a lot of different variants of this question, depending on the type of company. Is there a way to transform the company from a mere component supplier into the one that owns the relationship with the customer? Or the related question: is there a way to make the money flow through it? It's always good when money flows through you
Ah yes, more companies rent seeking, thanks pg.