I guess we’re about to find out if this helps put out the massive pile of burning cash that OpenAI is trying to deal with, but I know nobody that wants this.
OpenAI claims we’re near AGI and this is the best strategy they have? Oy vey!
I doubt any consumer of ChatGPT wants ads, and even if they did, it would be a specific kind of ad. They specifically would not want ads if they cannot identify them as ads (like google has eventually done on the search page) or if they are not good ads.
I'll be a little contrarian here. I've actually purchased things from Instagram ads. Because they were highly targeted and actually something I wanted once I learned it existed. It was a solution to a problem I had but never researched for a solution.
I'm guessing ChatGPT will be able to do the same for me, especially since it probably knows me better than Instagram at this point, just given all the things I ask it.
If they do it right, it will be helpful. The big question is will they do it right.
OpenAI does offer many paid, ad-free experiences.
The vast majority of their user base, being consumers, don't take them up on it, but it's been there from pretty much day one.
It's already been so much worse, they are digital billboards most of the time presented as genuine organic content, like you and me posting in this platform. That alone has already changed the course of history, persuaded people by changing their views and made then more reactionary than ever. Whole elections were decided on this stuff. I can't begin to imagine the manipulative powers manipulative AI chatbot responses will bring.
This is a solution looking for a problem, built to satisfy the creator instead of serving the buyer. This is exactly what PG warns against doing. One would think Sam would know this too.
They probably have the most amount of private amount of information about "you". Ads is a logical step for them, since subscriptions, at the current price, don't pay for the costs.
I mean, not to be rude to this and all sibling commenters, but obviously everyone? I feel like this comment has no basis in reality.
People want things cheaper and they tolerate ads. Those two things put together means everything gets ads and gets cheaper? YouTube exists for free and costs billions to run. Companies A/B test ad tiers and paid non-ad tiers, and the results are always the same.
I do not want cheaper, I want quality at a reasonable price. Sometimes I even accept an unreasonable price for the quality (think Apple stuff). I will never buy crap at cheapest bargain prices.
Cheap clothes barely survive a couple of washes, good quality clothes survive much, much longer. Yes, they are more expensive short term, quite a bit less expensive long term.
Also, not once, ever, was my buying decision influenced by an ad. What influences my decisions is the problems, the defects i will have, or not, with what I chose to buy. Usually, the longer time it works the more expensive it is.
You’re not rude for pointing out the obvious. The parent comment is complaining in bad faith because they want to have free service in perpetuity. Similar to the people complaining about YouTube ads but the options of either paying or not watching YouTube are unimaginable.
Is this not just connecting you with a sales rep? If so, who wants this is literally every mainstream consumer.
AFAICT the flow is click ad then get an agent that is grounded in the official sales resources. This should mean the agent has the latest and canonical product catalog, offers, etc. so the users own agent doesn’t need to search on the web.
Fun ideas - can my main agent invoke these as a sub-agent, so I can get offers from multiple competitors? Can I loop them into a conversation to debate their products and observe which wins on my objective function?
Concerns - of course if the harness injects (or can be prompt hacked to inject) personal information then it’s a big problem.
> OpenAI claims we’re near AGI and this is the best strategy they have? Oy vey!
Where did they say it’s the best? Obviously a short-term bridge strategy to drive “mundane” economic activity and juice the IPO. They are of course working on drug discovery and nuclear reactor plasma physics too. A good strategy has a portfolio of plays.
But it’s a huge market segment already: NYSE:CRM, NYSE:HUBS would be some starting points.
Also, just analogizing to how consumers interact with retail, you have reps you can talk to, this is a proven model for millennia, and it’s one of the big gaps in online sales.
“This is not in fact a sales rep” would be a reasonable objection. “People do not want sales reps” is a weird position to take IMO.
As usual with AI customer interaction, I have to ask who is liable for misleading advertising or unmet promises? The advertiser who isn't really in control of the chatbot, or OpenAI?
(Law on this goes all the way back to Carbolic Smoke Ball)
Tech companies have not had to answer to the law for a long time. We are now seeing that tech companies straight up break into each others servers and nobody is charged with any crime for it. I think it is safe to say that crime is legal for rich tech companies.
So who is liable? Nobody. This is a big tech company, to which laws do not apply.
Well to date when this has come up it’s been the company that put the AI in from of their customers that’s held liable in the first instance. See Air Canada case where an AI made up non existent policies that courts ruled Air Canada even had to honor.
Naturally then the company could turn around and sue the maker of the AI for damages and this is the bit that’s less tested to date.
But it’s clear the answer isn’t “nobody” is liable. So if this AI marketing widget makes up false claims about a product that’s going to be a big problem for companies that put an AI in front of their customers.
Liability... come on what's this pesky detail when it's an arm race with China (or whatever the weekly scapegoat is), don't you want the good guys to win? /s
If they need capital in the short term and were anywhere close to AGI, they could easily generate it, by spinning up their incredibly capable and intelligent agents to generate capital through doing useful work. They could also fire entire departments within their own org and replace them with agents, if they had something close to AGI.
Instead they are selling a dream to the gullible, and advertisements to go along with that dream.
"OpenAI released its latest model, GPT-6 Astra, on Thursday, with company President Greg Brockman calling it the beginning of the artificial general intelligence (AGI) era."
But they're still peddling ads instead of improving the world. How odd.
They can talk about AGI without claiming the current model is AI. They can talk about emergent intelligence without claiming it’s AGI. And businesses can work on multiple things with different goals without being contradictory.
> AGI makes a lot better argument if everyone is in idiocracy.
IIRC, a part of the backstory of Idiocracy is the development of pervasive and good enough AI/automation, which enabled society to get that dumb without immediately collapsing.
What if their AGI/ASI told them the road to Humanity betterment (because you know that was OpenAI initial mission, just in case we forgot) was through more efficient ads ? /s
This sounds awful. AI Chatbots will be everywhere Shopify is. I just see a lot of popups in our future with fake names and faces pretending to be people asking us how they can help us.
The fact that ads are one of two types of content for which people regularly install blockers (with porn coming second) speaks volumes about how useful they really are.
The problem with ads in AI, is that they're incredibly creepy. People have told the apps all kinds of sensitive information that they never would have told a normal service. Obviously the advertisers are creaming themselves at that, but it's a new level of creeping.
It also allows them to subtly influence the messaging. It would be like if somebody tried to not bring out the Heinz at a family gathering. It just wouldn't be the same, because of the subtle messaging that has been inserted into the content. How could you trust them?
I agree with the general point on AI ads being a slippery slope and potentially creepy (though ChayGPT shows them as banners and if implemented honestly I don’t see anything misleading).
TFA is connecting you with an official sales rep after you click an ad. Maybe best to consider this a play to take over market share from the existing sales bots? (And thence likely support chatbots too.)
I think the level of invasiveness is probably closer to existing ads than you think. Not that that's a good thing, mind you, I think your disgust level here is probably pretty accurate to the level of personalized data that is currently being hawked by data brokers all over the internet.
Whats creepy to me is people telling all sorts of sensitive information to a chatbot and NOT expecting weird consequences. The level of cope is massive.
How else are they to monetize text outputs? This was always the plan and it's going to get much worse (or better depending on which side of the fence you're on). Google did the same thing when it controlled web indexation: ads, sponsored results and SEO. All of these things will be coming to agents: you will be monetized or you will be paying not to be.
Sam Altman famously said in 2024 "I kind of think of ads as a last resort for us for a business model." So perhaps we could ask him first what his other plans were and why they didn't work.
I thought AGI was supposed to replace most knowledge workers and they'd pocket the savings that their customers enjoyed by not having to pay a work force. That's what their valuation is based upon.
They could stick to taking payment in exchange for service like some weird old-fashioned business, but I guess that doesn't get the sort of growth that justifies a trillion-dollar valuation.
In the long run, the problem they'll run into with this is that the the people who have enough disposable income to pay for those plans are the people that advertisers will pay the most to show ads to. This is the same reason why the ads on daytime television are mainly for structured settlement cash-outs, drug class actions, and injury attorneys rather than for something that the viewer would have to pay money for.
Like Uber and Lyft showed in the last cycle, AI has now reached the milestone where the game shifts from "offer unreasonably cheap service by burning investor money and gain marketshare" to "shit we need to show a profit".
Or, now lets what the enshittification movement can do to this space.
Looks like your average ad with a chat interface after you click it. For most online shopping, I consider this stuff annoying. Top of funnel is more sensible IMHO. Advise me on what product to buy, and help me make an informed decision, but I guess that is not where the ad dollars sit.
Only a society which doesn't want anything, needs nothing, demands nothing can do without ads. While privacy invading ad tech is obviously a bad thing, ads - namely the thing used to introduce you and others like you to a new idea - is a good thing.
It’s okay (i.e. understand able) having ads on a low cost subscription. Would i not want to be (part of) the product myself, i’d willing to pay premium price - and i do
i am not clear what exactly will these agents do? are they like ai sales rep for brand for talking to user if they want to explore the product further?
Yeah, basically this. Some people really do click on ads that are relevant to their interests and might want to learn more or be able to ask questions about the product. I'm not confident about how well it will work in practice, but I could imagine cases where this would be more helpful than clicking on the ad link and needing to explore the resulting website to find the information I want.
I think that’s the real plan. Grandma taps “find out more” and continues conversing with the helpful robot, unaware it has become the FurnitureCo sales robot.
This is awfully unimaginative. I don’t see people using this. Where is the incentive to continue your conversation with the sponsored agent as opposed to, you know, the one you’re already talking to.
Tell me a story of when a service introduced ads and that ended up being a great thing for users ? Because I don't know any.
Instead I know many stories where ads poisoned and destroyed the service and turned the Internet into a shit show.
Oh, but in this case, dystopia is highly unlikely, right ?
I'm definitely more pro ad than the average HN user (I think they occasionally show me products I want to buy), but this seems bad and one step closer to "the LLM is biased by openai's financial interests."
In the example of a "sponsored agent" at the top, how many people are going to think "chat with us" is just a way to continue the conversation? How soon before openai removes the friction of clicking that entirely?
this is what openai said before: "Ads do not influence ChatGPT’s answers. Ads run on separate systems from our chat model, and advertisers have no ability to shape, rank, or alter ChatGPT’s responses. Ads are separate and clearly labeled." https://help.openai.com/en/articles/20001047-ads-in-chatgpt
Do they need to rewrite that section? Because in the video there's an LLM chatbot inside the chatgpt app writing answers on behalf of "Heirloom grocery"
Disagree. I pitched this exact model to Google Search when we first started making LLMs. The idea was the bots were separate clearly from the core model so you’ll know when you were having a branded experience or not. And it s useful beyond ads. It can be for customer service or MCP interaction with the service directly.
yeah, I can see it as useful in customer service, but they're adding these sponsored agents directly in the chatgpt app. the word "ad" or "sponsored" isn't visible after you click "chat with us" at 0:15 in the video, only "learn more about business chats" which is vague. and if you scroll down you won't even see that, if someone switches apps for 20 minutes are they going to remember that this chat window is an ad?
I don't understand why they still insist on inserting this line in every talk about advertising. Just be honest and address your piece to advertisers, no need to keep doing this pathetic and laughable sugarcoating.
Honestly I wish every ad had this. If I search for meal delivery services in my area and a sponsored result comes up, I would much rather ask an AI to trawl through the website to find out how much the meals cost, how much meat, protein, calories, etc are in them rather than do it myself
You can do that now. The problem with ads in an agentic environment is the AI would just ignore the best options and make up shit about worse options because a loss good restaurant with a big marketing budget paid it to say that. The whole idea of agentic workflows is only viable if the agent is truly independent and objective as best it can be.
Yeah, but why would you trust the answers from a sponsored agent? Why would you assume it is giving you real, accurate, and complete information rather than selectively giving you what it thinks is most likely to make you click the "buy" button?
I agree that it won't be an unbiased source of information, but should be roughly same level of trustworthiness as clicking on the link and reading the information on the advertiser's website.
I totally agree about the subscription being worth it for most heavy users, but there are a lot of people in the developing world for whom $20/month is hard to stomach. I think it's good that those people have an option to get more access to AI with lower out of pocket price.
Who actually wants this?
I guess we’re about to find out if this helps put out the massive pile of burning cash that OpenAI is trying to deal with, but I know nobody that wants this.
OpenAI claims we’re near AGI and this is the best strategy they have? Oy vey!
OpenAI's shareholders, and only them.
I doubt any consumer of ChatGPT wants ads, and even if they did, it would be a specific kind of ad. They specifically would not want ads if they cannot identify them as ads (like google has eventually done on the search page) or if they are not good ads.
Most people either don't care or actually like targeted ads.
https://www.statista.com/statistics/1411110/consumer-percept...
I'll be a little contrarian here. I've actually purchased things from Instagram ads. Because they were highly targeted and actually something I wanted once I learned it existed. It was a solution to a problem I had but never researched for a solution.
I'm guessing ChatGPT will be able to do the same for me, especially since it probably knows me better than Instagram at this point, just given all the things I ask it.
If they do it right, it will be helpful. The big question is will they do it right.
Well of course the ads work, that is not quite the point. If social media ads did not work, meta would not be worth over a trillion dollars.
The point is do users want ads? Or more reasonably, should platforms offer a paid, ad-free, experience.
OpenAI does offer many paid, ad-free experiences. The vast majority of their user base, being consumers, don't take them up on it, but it's been there from pretty much day one.
But Instagram ads are just billboards in digital form. The idea of influencing an AI is a whole different ballgame.
It's already been so much worse, they are digital billboards most of the time presented as genuine organic content, like you and me posting in this platform. That alone has already changed the course of history, persuaded people by changing their views and made then more reactionary than ever. Whole elections were decided on this stuff. I can't begin to imagine the manipulative powers manipulative AI chatbot responses will bring.
This is a test balloon; the eventual end state is going to be buying bias for model recommendations. With agentic commerce, you end up with this:
> > Hey, ChatGPT, I need a new pair of shoes!
> Of course, Nike has a great pair that just came out. Would you like me to purchase them for you?
This is a solution looking for a problem, built to satisfy the creator instead of serving the buyer. This is exactly what PG warns against doing. One would think Sam would know this too.
Who wants any ads?
They probably have the most amount of private amount of information about "you". Ads is a logical step for them, since subscriptions, at the current price, don't pay for the costs.
If it helps the lower tiers of ChatGPT continue being free, I'd support it.
People that don't want to pay for everyday AI, which is most people.
Advertisers, for one.
Advertisers want this.
Could be exploring old and new ways of monetization.
> Who actually wants this?
Sam Altman. It is his last resort, he said some time ago (which is not true, regulation/"slowing down the pace of AI" seems to be the latest).
I wanted to buy a JetKVM earlier, but could not find any that I could see shipped in Europe.
That would be an obvious question to ask their chatbot.
>Who actually wants this?
Investors
HN lives in a bubble. I am certain many people will happily use these.
All but you, buddy boy. Right?
Nobody wants this. We only need them to offer propaganda as a service and the enshitification will be complete.
Isn't that primarily what they offer anyway? So "subscription required" would check that box.
> Who actually wants this?
I mean, not to be rude to this and all sibling commenters, but obviously everyone? I feel like this comment has no basis in reality.
People want things cheaper and they tolerate ads. Those two things put together means everything gets ads and gets cheaper? YouTube exists for free and costs billions to run. Companies A/B test ad tiers and paid non-ad tiers, and the results are always the same.
We are not living on the same planet.
I do not want cheaper, I want quality at a reasonable price. Sometimes I even accept an unreasonable price for the quality (think Apple stuff). I will never buy crap at cheapest bargain prices.
Cheap clothes barely survive a couple of washes, good quality clothes survive much, much longer. Yes, they are more expensive short term, quite a bit less expensive long term.
Also, not once, ever, was my buying decision influenced by an ad. What influences my decisions is the problems, the defects i will have, or not, with what I chose to buy. Usually, the longer time it works the more expensive it is.
You’re not rude for pointing out the obvious. The parent comment is complaining in bad faith because they want to have free service in perpetuity. Similar to the people complaining about YouTube ads but the options of either paying or not watching YouTube are unimaginable.
Is this not just connecting you with a sales rep? If so, who wants this is literally every mainstream consumer.
AFAICT the flow is click ad then get an agent that is grounded in the official sales resources. This should mean the agent has the latest and canonical product catalog, offers, etc. so the users own agent doesn’t need to search on the web.
Fun ideas - can my main agent invoke these as a sub-agent, so I can get offers from multiple competitors? Can I loop them into a conversation to debate their products and observe which wins on my objective function?
Concerns - of course if the harness injects (or can be prompt hacked to inject) personal information then it’s a big problem.
> OpenAI claims we’re near AGI and this is the best strategy they have? Oy vey!
Where did they say it’s the best? Obviously a short-term bridge strategy to drive “mundane” economic activity and juice the IPO. They are of course working on drug discovery and nuclear reactor plasma physics too. A good strategy has a portfolio of plays.
> who wants this is literally every mainstream consumer.
Any basis for believing this?
I hyperbolize, and I apologize.
But it’s a huge market segment already: NYSE:CRM, NYSE:HUBS would be some starting points.
Also, just analogizing to how consumers interact with retail, you have reps you can talk to, this is a proven model for millennia, and it’s one of the big gaps in online sales.
“This is not in fact a sales rep” would be a reasonable objection. “People do not want sales reps” is a weird position to take IMO.
As usual with AI customer interaction, I have to ask who is liable for misleading advertising or unmet promises? The advertiser who isn't really in control of the chatbot, or OpenAI?
(Law on this goes all the way back to Carbolic Smoke Ball)
Tech companies have not had to answer to the law for a long time. We are now seeing that tech companies straight up break into each others servers and nobody is charged with any crime for it. I think it is safe to say that crime is legal for rich tech companies.
So who is liable? Nobody. This is a big tech company, to which laws do not apply.
It cannot be the AI vendor, according to what they say they are purely passive, think of them like a very large harness for their AI models.
It’s not the advertising companies of course, as you said they don’t control the system.
And it cannot be the models, because they don’t have personhood.
So, I guess it’s on nobody? Funny how those things happen to work, uh
/s
Well to date when this has come up it’s been the company that put the AI in from of their customers that’s held liable in the first instance. See Air Canada case where an AI made up non existent policies that courts ruled Air Canada even had to honor.
Naturally then the company could turn around and sue the maker of the AI for damages and this is the bit that’s less tested to date.
But it’s clear the answer isn’t “nobody” is liable. So if this AI marketing widget makes up false claims about a product that’s going to be a big problem for companies that put an AI in front of their customers.
Check out https://en.wikipedia.org/wiki/The_Unaccountability_Machine on this topic, available at all good bookstores near you.
Liability... come on what's this pesky detail when it's an arm race with China (or whatever the weekly scapegoat is), don't you want the good guys to win? /s
None of this would be necessary if they thought they were actually anywhere near AGI...hmm.
Disagree, they need a lot of capital in the next couple years, and the more revenue they have today, the more data centers they can start building.
Also investors (particularly non-AGI-pilled) want to see revenue number go up, regardless of AGI. This juices the IPO.
If they need capital in the short term and were anywhere close to AGI, they could easily generate it, by spinning up their incredibly capable and intelligent agents to generate capital through doing useful work. They could also fire entire departments within their own org and replace them with agents, if they had something close to AGI.
Instead they are selling a dream to the gullible, and advertisements to go along with that dream.
What you describe is IMO “fully obtained AGI”, what I’m arguing for is consistent with “< 5 years to AGI” which I deem “close”.
That said AGI is a fuzzy term and you’ll model the world poorly if you treat it as a binary state.
Prominent figures in OpenAI have claimed they have already attained AGI.
https://www.msn.com/en-us/news/other/openai-releases-its-lat...
"OpenAI released its latest model, GPT-6 Astra, on Thursday, with company President Greg Brockman calling it the beginning of the artificial general intelligence (AGI) era."
But they're still peddling ads instead of improving the world. How odd.
Even if it's not necessary, it brings more money.
It’s pocket change compared to the money that could be made with real AGI.
This move tells us they don’t think they’re anywhere near AGI, directly contradicting their bombast and puffery on the subject.
They'll have to find a smarter species to emulate first. My money's on the octopus!
Excellent way to put it.
It’s always he guys who steal the technology from the inventors that try to present the technology far beyond what it is.
Signed, that guy at google who did some stuff about this and had it taken away.
The “AGI” bar comments are so tiring.
When OpenAI (including Altman, Brockman etc) stop talking about AGI, we can all stop talking about AGI. I'd happily do so.
Currently their actions completely contradict their claims of emergent intelligence.
They can talk about AGI without claiming the current model is AI. They can talk about emergent intelligence without claiming it’s AGI. And businesses can work on multiple things with different goals without being contradictory.
Turns out, just like the Turing test, its easier to dumb down intelligent expectations than to improve intelligence.
AGI makes a lot better argument if everyone is in idiocracy.
> AGI makes a lot better argument if everyone is in idiocracy.
IIRC, a part of the backstory of Idiocracy is the development of pervasive and good enough AI/automation, which enabled society to get that dumb without immediately collapsing.
I wish more people could read and appreciate that couple of sentences.
What if their AGI/ASI told them the road to Humanity betterment (because you know that was OpenAI initial mission, just in case we forgot) was through more efficient ads ? /s
Sounds like the plot of a Douglas Adam’s book
This sounds awful. AI Chatbots will be everywhere Shopify is. I just see a lot of popups in our future with fake names and faces pretending to be people asking us how they can help us.
2036
Synthetic humans wearing the faces of your loved ones surreptitiously cross your path, and casually mention their favorite products and services.
This is one of the subplots of Good Luck, Have Fun, Don't Die. Great film.
I think we're already there with that stupid AI customer support widget every obnoxious website has now.
That's pretty much most T1 support already. I feel like all I do is talk to bots.
>Ads in ChatGPT help people find what they’re looking for or discover something they hadn’t considered.
Here I foolishly thought that that was the job of ChatGPT itself.
This is the lie advertisers tell themselves to be able to sleep at night.
Ads are cancer on content. No one wants them. They only serve to make the presentation of useful content worse.
Ads are useful, they help you reach customers
The fact that ads are one of two types of content for which people regularly install blockers (with porn coming second) speaks volumes about how useful they really are.
The problem with ads in AI, is that they're incredibly creepy. People have told the apps all kinds of sensitive information that they never would have told a normal service. Obviously the advertisers are creaming themselves at that, but it's a new level of creeping.
It also allows them to subtly influence the messaging. It would be like if somebody tried to not bring out the Heinz at a family gathering. It just wouldn't be the same, because of the subtle messaging that has been inserted into the content. How could you trust them?
I agree with the general point on AI ads being a slippery slope and potentially creepy (though ChayGPT shows them as banners and if implemented honestly I don’t see anything misleading).
TFA is connecting you with an official sales rep after you click an ad. Maybe best to consider this a play to take over market share from the existing sales bots? (And thence likely support chatbots too.)
I think the level of invasiveness is probably closer to existing ads than you think. Not that that's a good thing, mind you, I think your disgust level here is probably pretty accurate to the level of personalized data that is currently being hawked by data brokers all over the internet.
Whats creepy to me is people telling all sorts of sensitive information to a chatbot and NOT expecting weird consequences. The level of cope is massive.
Yeah, I'm sure people do it, but I'm having a hard time picturing why...
How else are they to monetize text outputs? This was always the plan and it's going to get much worse (or better depending on which side of the fence you're on). Google did the same thing when it controlled web indexation: ads, sponsored results and SEO. All of these things will be coming to agents: you will be monetized or you will be paying not to be.
> How else are they to monetize text outputs?
Sam Altman famously said in 2024 "I kind of think of ads as a last resort for us for a business model." So perhaps we could ask him first what his other plans were and why they didn't work.
To be fair to sam, he doesn't really have any experience running a successful company not dependent on VC backing
> How else are they to monetize text outputs?
I thought AGI was supposed to replace most knowledge workers and they'd pocket the savings that their customers enjoyed by not having to pay a work force. That's what their valuation is based upon.
They could stick to taking payment in exchange for service like some weird old-fashioned business, but I guess that doesn't get the sort of growth that justifies a trillion-dollar valuation.
It has for Anthropic. Consumer vs enterprise though I guess.
Without the pesky training costs or stock compensation taken into account, yes.
By making more money from inference subscriptions than they lose on compute, training, and other costs?
The fact that it requires a user action to initiate is better than the previous solution, but that's a pretty low bar to have
Found this:
> Plus, Pro, Business, Enterprise, and Edu accounts will not have ads.
https://help.openai.com/en/articles/20001047-ads-in-chatgpt
In the long run, the problem they'll run into with this is that the the people who have enough disposable income to pay for those plans are the people that advertisers will pay the most to show ads to. This is the same reason why the ads on daytime television are mainly for structured settlement cash-outs, drug class actions, and injury attorneys rather than for something that the viewer would have to pay money for.
For now.
Just like cable tv, and Netflix, and Amazon Prime Video, and....
... and now the TV itself has ads!
Like Uber and Lyft showed in the last cycle, AI has now reached the milestone where the game shifts from "offer unreasonably cheap service by burning investor money and gain marketshare" to "shit we need to show a profit".
Or, now lets what the enshittification movement can do to this space.
Looks like your average ad with a chat interface after you click it. For most online shopping, I consider this stuff annoying. Top of funnel is more sensible IMHO. Advise me on what product to buy, and help me make an informed decision, but I guess that is not where the ad dollars sit.
So you can pay $8 a month and see ads while using the already pared down offering.
I think pushing back with cancellations is the only way forward.
I wish ads never existed.
The future is open source, no subscriptions, no purchases, 100% free and community supported.
The sooner software gets to this point, the world will be a much more better place rather than everything being a subscription.
Only a society which doesn't want anything, needs nothing, demands nothing can do without ads. While privacy invading ad tech is obviously a bad thing, ads - namely the thing used to introduce you and others like you to a new idea - is a good thing.
So you want software from people for free, hope you share also your work power with others for free.
I the end someone pays for open source and often it's some developer with his spare time.
Yes to open source, but yes to money for the developers.
ChatGPT is already free to use? What, do you expect them to keep providing this without any return?
Besides, who will pay for the compute of LLMs in your utopian future?
It’s okay (i.e. understand able) having ads on a low cost subscription. Would i not want to be (part of) the product myself, i’d willing to pay premium price - and i do
What’s wrong with this choice ?
So you cant control the agents you have, and now they will be sponsored so at least they make money off the chaos?
I guess you can pay OpenAI for the privilege of hosting a RAG database rather than having their agents trawl your site.
Soon, everybody will live in Truman show.
i am not clear what exactly will these agents do? are they like ai sales rep for brand for talking to user if they want to explore the product further?
Yeah, basically this. Some people really do click on ads that are relevant to their interests and might want to learn more or be able to ask questions about the product. I'm not confident about how well it will work in practice, but I could imagine cases where this would be more helpful than clicking on the ad link and needing to explore the resulting website to find the information I want.
Nice so we're getting closer to Black Mirror in real life.
the only person who ever interacts with these will be the person who accidentally clicked on them. Surely they know this?
I think that’s the real plan. Grandma taps “find out more” and continues conversing with the helpful robot, unaware it has become the FurnitureCo sales robot.
This is awfully unimaginative. I don’t see people using this. Where is the incentive to continue your conversation with the sponsored agent as opposed to, you know, the one you’re already talking to.
Here we go again..
Tell me a story of when a service introduced ads and that ended up being a great thing for users ? Because I don't know any. Instead I know many stories where ads poisoned and destroyed the service and turned the Internet into a shit show.
Oh, but in this case, dystopia is highly unlikely, right ?
It's funny that at first OpenAI didn't want to add ads, but if they are adding them, they will be as dystopian as possible.
I am surprised nobody brought up Accelerando yet.
I'm definitely more pro ad than the average HN user (I think they occasionally show me products I want to buy), but this seems bad and one step closer to "the LLM is biased by openai's financial interests."
In the example of a "sponsored agent" at the top, how many people are going to think "chat with us" is just a way to continue the conversation? How soon before openai removes the friction of clicking that entirely?
this is what openai said before: "Ads do not influence ChatGPT’s answers. Ads run on separate systems from our chat model, and advertisers have no ability to shape, rank, or alter ChatGPT’s responses. Ads are separate and clearly labeled." https://help.openai.com/en/articles/20001047-ads-in-chatgpt
Do they need to rewrite that section? Because in the video there's an LLM chatbot inside the chatgpt app writing answers on behalf of "Heirloom grocery"
Disagree. I pitched this exact model to Google Search when we first started making LLMs. The idea was the bots were separate clearly from the core model so you’ll know when you were having a branded experience or not. And it s useful beyond ads. It can be for customer service or MCP interaction with the service directly.
yeah, I can see it as useful in customer service, but they're adding these sponsored agents directly in the chatgpt app. the word "ad" or "sponsored" isn't visible after you click "chat with us" at 0:15 in the video, only "learn more about business chats" which is vague. and if you scroll down you won't even see that, if someone switches apps for 20 minutes are they going to remember that this chat window is an ad?
It’s not an ad. It’s a business agent. The entrance is an ad.
This isn’t that hard to understand.
I dont think its that bad. Another opportunity for businesses
> make ads more useful for people
I don't understand why they still insist on inserting this line in every talk about advertising. Just be honest and address your piece to advertisers, no need to keep doing this pathetic and laughable sugarcoating.
"Nuke the entire site from orbit ... it's the only way to be sure."
Honestly I wish every ad had this. If I search for meal delivery services in my area and a sponsored result comes up, I would much rather ask an AI to trawl through the website to find out how much the meals cost, how much meat, protein, calories, etc are in them rather than do it myself
You can do that now. The problem with ads in an agentic environment is the AI would just ignore the best options and make up shit about worse options because a loss good restaurant with a big marketing budget paid it to say that. The whole idea of agentic workflows is only viable if the agent is truly independent and objective as best it can be.
You can already do that without ads.
The point of ads is that one of those services will pay openai so that their services will be more prominent than the others.
No you can’t. Not without MCP
Most agents can search the web nowadays
My guy executing tasks like navigating door dashes app and getting a full basket price reliably pretty much needs MCP.
Sure you can have some agents try to do this via web but realistically most fail.
Yeah, but why would you trust the answers from a sponsored agent? Why would you assume it is giving you real, accurate, and complete information rather than selectively giving you what it thinks is most likely to make you click the "buy" button?
I agree that it won't be an unbiased source of information, but should be roughly same level of trustworthiness as clicking on the link and reading the information on the advertiser's website.
I pay $200/month for ChatGPT. Maybe people should just pay for the service instead of relying of freebies?
It’s worth it. Already saved me more than $30,000 in a business transaction by negotiating for me.
I’m not going to use a CPA in the coming tax seasons either. I’m determined to not pay for any white collar labor if I can avoid it.
I totally agree about the subscription being worth it for most heavy users, but there are a lot of people in the developing world for whom $20/month is hard to stomach. I think it's good that those people have an option to get more access to AI with lower out of pocket price.